2013 China Network Limited sale market size of 37.8 billion yuan, up from last year's growth of 100.5%

Absrtact: July 29, Eric released China's first "Chinese network of limited-timed Sales market Research Report", the data show that 2013 China Network limited market size of 37.8 billion yuan, compared with last year's growth of 100.5%, which is since 2008 special selling market for six consecutive years to achieve three

July 29, Eric released China's first "China Network limited sales market Research Report", the data show that 2013 China's network limited market size of 37.8 billion yuan, a 100.5% increase from last year, this is the special selling market since 2008 for six consecutive years to achieve three-digit growth, only products will be 38.1% Market share leading China's special selling market. Eric predicts that in 2016 China's internet sales market will exceed 180 billion yuan in size.

The report points out that China's online retail market has emerged in three major sectors, namely, Taobao Cat platform model, the Jingdong traditional mode of business and the only product will be the special sale mode. The report focuses on the analysis of the special sale mode of the network limited by the goods will be represented.

The "Special Sale" mode is a pedigree

The report pointed out that the network-limited mode of sale originated in the French discount network--vente-privee.com. The feature of the special selling mode boils down to "Select Brand + depth discount + Limited limit" three points, specifically refers to the form of the customer, the regular introduction of various types of high-quality famous, to the original price of 10 percent-50 percent of the prices to the website members for sale, each time the sale of the specified time limit, first buy first, sold the end.

2008 "Special Sale" This network sale mode is the only product will be introduced into China, just six years of time to grow into one of the three major electric business in China today. The reason, the analysis that the Chinese network limited to the rapid development of the market, the external cause lies in the "bottom of the line of goods and the rapid development of the online shopping platform", internal cause is "user consumption ability and purchasing ability of the promotion and brand commodity demand enhancement."

As we all know, China is a manufacturing country, clothing shoes, hats and bags products abundant supply, while Chinese consumers to the price sensitivity of the world's highest, hope to buy high-quality brand goods at low prices of the psychological widespread. These are the "selected brands, deep discounts, limited limits," The characteristics of "special selling" in China to take root germination of natural soil.

According to the data, 2013-2015 China's special sales market composite growth rate of 85%, far higher than the regular online retail 40%. 2013 China Network Limited market size of 37.8 billion yuan, an increase of 100.5% from last year, this is the special selling market since 2008 for six consecutive years to achieve three-digit growth. Eric predicts that in 2016 China's Internet sales market will be limited to 180 billion magnitude.

Infinite Imagination of future space

In the future, the special selling market will be concerned by a wider range of users, "the whole online shopping market will become the growth space for the sale mode," said Eric. 2013 China's online shopping market transaction size of 1,892,490,000,000 yuan, compared with last year's growth of 59.4%, is expected to 2017 net purchases accounted for social consumer goods retail sales will reach 15.7%. Although "Special Sale" is a kind of new electric commerce State, but its essence is one of the network shopping mode, the future of the special sale of the competition is not special selling this vertical subdivision of the internal competition, but to the entire network shopping market penetration, the whole network shopping market in the big cakes continue to raise the ratio.

The report predicts that 2014 China's entire network market transaction size of 2.76 trillion yuan, of which the network limited market size of 78 billion yuan, only accounted for the overall network market transaction size of 2.8%, and the 2017 Chinese online shopping market is expected to reach 5.634 trillion yuan. From this, it can be foreseen that the "special sale" of this new electricity business state in China has a huge growth space. It is also because of the huge development of the special sale mode and the only product will lead in the special selling industry, including the Securities, Deutsche Bank, Goldman Sachs and other major investment banks have been on the stock price continued to buy ratings and constantly increase expectations. Based on this, for the only goods will be listed in the United States in just two years, the stock price rose 50 times times, it seems not difficult to understand.