2013 China online shopping users reach 302 million people

Absrtact: More and more Chinese people like to shop from the Internet. Cai Yudong, deputy director of the Department of Electronics and Information technology, said that China has become the world's largest network retail market, 2013 network shopping users reached 302 million, the entire year network zero

More and more Chinese people like to shop from the Internet. Cai Yudong, deputy director of the Department of Electronics and Information technology, said that China has become the world's largest network retail market, the 2013 network shopping users reached 302 million people, the annual network retail turnover of more than 1.85 trillion yuan, equivalent to the total retail sales of consumer goods 7.8%. E-commerce, as a strategic emerging industry, has played an important role in transforming the mode of economic growth, promoting industrial transformation and upgrading and promoting the modernization of circulation, and has become one of the main ways for the state to boost domestic demand, expand consumption and promote employment.

Home Shopping Online

Online retailing, the Internet-mediated commodity trading activity has developed rapidly in China. According to statistics, from 2003 to 2011, the average growth rate of China's online retail market is 120%, the highest in the world's first.

CCTV released the "China Economic Life Survey 2013-2014," the 2013 Chinese network of households bought up to 81.52%, like online shopping for more than 18-25-year-old young people. From the city view, the network purchase enthusiasm is relatively high mainly in Hainan, Tibet and Jiangsu. Online shopping for the top three goods for clothing, books and household appliances digital products.

E-commerce, including network retailing, plays an important role in promoting and promoting China's economy. Cai Yudong said that on the one hand, the network of retail tentacles extended to all corners of the country, the role of pulling consumption is increasingly significant. On the other hand, the development of E-commerce to promote the employment of entrepreneurial work, the national online business start-up employment reached 9.62 million people.

"The integration of E-commerce and traditional business development, traditional retailers to the Internet, the pace of transition is significantly accelerated, is becoming an important force in online retailing." E-commerce further promoted the level of logistics and distribution services, Internet finance began to push the traditional financial industry innovation and development. "Cai Yudong points out.

Industry insiders predict that by 2020, China's online retail market will grow to a maximum of 4.2 trillion yuan, equivalent to the current market in the United States, Japan, Britain, Germany and France.

Transcend time and space advantages

The rapid development of internet retailing is related to the demand of Chinese market. Zhao, deputy director of the research Department of Consumer Economics of the Ministry of Commerce, said in an interview with our correspondent that our population base is large, the number of netizens is many, and the total market demand is large.

Compared with physical retailing, network retailing eliminates the limitation of time and space, and has special appeal to consumers. Zhao said: "The current physical retail industry there is a lack of rational layout, information services, the relatively small number of issues, especially in remote rural and central and western regions, physical stores are small, service is not convenient, and network retail to make up for this deficiency." ”

Advances in technology are also helping to push the development of the network retailing industry. "China e-Commerce Development Report (2013)" said that technological innovation has become an important driving force for E-commerce to maintain rapid growth, mobile internet, cloud computing, large data, such as the new generation of information technology innovation and application, has become a hot business development.

Zhao points out that smartphones are fast growing, providing convenience for consumers in areas where shopping is inconvenient. In the past, rural residents need to go to the city to buy goods, now open mobile phones can be bought nationwide. At the same time, the net sale commodity price is cheap, satisfies the more low-income people's demand.

Network shopping gradually improve

Recently, the Chinese Academy of Social Sciences published the "Circulation of Blue Book: China Business Development Report (2013-2014)" pointed out that the current Chinese business is entering the line under the deep integration of the era, China's online shopping market in the next 3 years will be slowed down, the market into relatively mature.

There are still many problems in the growing network retailing and electronic commerce. Li Jinchi, director of Commerce and Information Technology Department of Mofcom, pointed out that China's e-commerce in the rapid development of the same time, there are some contradictions and problems in the integrity of the rule of law is not perfect, regional development is not balanced, the support system is not developed, and the relative lack of e-commerce talent.

"First of all, to do normative work." "Zhao that the current electronic business services exist replacement goods difficult, credit card is not convenient, logistics speed, delivery time, quality of goods can not be guaranteed, consumer rights difficult issues, from the financial security, product quality and service, need to further standardize."

Zhao pointed out that, secondly, to abuse the market monopoly resources of the electric power to regulate the behavior. Some electric dealer's platform transaction volume is big, occupies the netizen quantity many, has formed the monopoly resources, to other social service opening degree is not enough. We should promote the opening of the electric business platform, safeguard the interests of small and medium-sized enterprises, promote consumers ' rights and interests, safeguard fair competition in the market, and make the Internet sound

Zhao that the development of electrical business also needs to have good external supporting support, such as promoting the promotion of logistics industry and promoting financial innovation services including third-party payment and insurance innovation.

"Next we will continue to deepen the reform of the circulation system, and constantly improve the policy and regulatory system, and gradually solve the development of E-commerce in China's industrial environment, market order, network security, consumer protection and other aspects of the problem, to guide the sustained and healthy development of E-commerce." "Cai Yudong said.