Media and business seem to stand on both ends of the same scale forever. To the media, the enterprise is not only the source of news material, but also the object of supervision. To the enterprise, the media is both the propaganda channel and the "Third eye" everywhere. People tend to focus on what sparks will collide when the two come together from both ends of the scale, after a wonderful confrontation, dialogue and controversy. March 27, 2013, easy to view international hosting 2013 easy to view E-commerce event is about to open the curtain, many platform-level big guy and the authority of the media are competing debut PK. What happened when the High-profile, militant Dangdang founder Guoqing to face the low-key, peaceful "caijing" (blog, Weibo) magazine executive editor gang? Is it a confrontation or a conversation? Is it a collision or a communication? Everything is possible!
The outspoken Saints, pessimistic idealists--guoqing
Mention guoqing, people will not help to attach to him such a few tags: big mouth, high-profile, belligerent. In fact, there is a certain causal relationship between the three-because "big mouth" is easy to offend people, high-profile guoqing and not afraid of offending people, the final result can only be a word-dozen. Guoqing's mouth "destroyed countless", from the death of the enemy Liu to Ma Yun, Li, although when the original in order to sell merchandise products have been helpless in obedience to the cat, but now the guoqing talk about the cat to a point but also never zuiruan. In Guoqing's mind, "the cat" is actually a commercial real estate, in the busiest street to get a shopping center. "People have large flow, rent is not expensive, of course, we will be settled in." "
Guoqing experience called the Wind, after graduating from college, to get a rice bowl, in secretariat rural Policy Laboratory finished is ten years, 1997 into the sea entrepreneurial also quite have to help, 1999 from offline to online nuggets, began to founder Dangdang, from the online career for Dangdang. Since then, as the world's largest Chinese online book and Audio-visual Mall, Dangdang in its development process has experienced four important milestones. July 2001, Dangdang Day visits more than 500,000, become the busiest books, video stores, first, the July 2004, Dangdang after careful and deliberate abandonment of the Amazon merger request, its insistence on the development of self-development has laid the future when beyond the cornerstone of Amazon; October 2008, Dangdang revamped the new home page highlighted the comprehensive shopping mall's website image, from the vertical to the beginning of the integrated platform development; in December 2010, Dangdang was successfully listed on the New York Stock Exchange, becoming China's first wholly based online business, listed in the United States, the company's network shopping mall.
"High profile" has almost become a guoqing belief in life, from the micro-Bo topless to endorse clothing. People who dislike him say he is a "farmer at home", likes to grandstanding, likes to pick things. He responded rudely: "I don't like to pretend to be a grandson!" If So-and-so is going to publish a book on the price war on electricity dealers, I believe that there must be Guoqing's famous quote on the title page-"I will retaliate against all competitors of price wars." "Some people say he muddy the pool of water, guoqing frankly," price war is a low-level competition. The promotion is the head-on, cannot play does not mix. He also stressed that the price war is inevitable in the initial stage of the development of the electric business, "Don't fuss the price war." "
But at the same time, guoqing, with its high profile, big mouth and warlike colours, is a real pessimist. In the face of Ma Yun and Wang Gambling, guoqing put the future of E-commerce can only account for the retail market share of 10%, and will "stop". This kind of pessimism seems to be guoqing "electric merchant Warrior" the image of serious discrepancy, or because 2012 when the decline of the stock reappear? Where will the 2013 go? People look forward to finding the answer from the March 27 meeting of the electronic traders.
A veteran media man with an attitude and a knowledgeable scholar--gang
Gang's experience is also called twists and turns. He has been editor of the People's Daily international, Financial Times commentator, News Center Director, assistant editor, etc. in 2002 ~2005 March in Shanghai successively as editor-in-chief of the International Financial newspaper, the People's Daily East China branch President Assistant and so on. April 1, 2008 also resigned from the People's Daily, to participate in the founder of the "investor", as the executive editor, after joining the "finance", the current "Caijing" magazine executive editor. Gang pen name "Wooden Joe", devoted to financial, international and political news commentary writing, has two won the first prize of China International news.
Insiders are not unfamiliar with these professional magazines. Caijing Magazine has been rated as the only high-level financial news publication in China. Since its inception in April 1998, many of Caijing's reports and commentaries have been quoted by important overseas media as having great brand influence. And gang himself, over the years on the shoulders of such a professional, authoritative strong financial magazine editor of the task.
It can be said that with successful entrepreneurship, guoqing different, gang's personal experience can be called a typical from the public media to commercial media complex transformation process, but it is undeniable that, as a senior media person, gang has been standing in the commanding heights of the macro-economic development, national policy, the economy of in-depth study. The author believes that such a broad vision and wide perspective of financial experts are more in the macro perspective of E-commerce in the overall economic development of China's key role; he viewed the current electric quotient competition pattern from the manager's standpoint, from the long-term trend of economic development to forecast the development of E-commerce.
What would it be like to have a high-profile, belligerent "electric trader" in a serious and knowledgeable media? When the Authority media people dialogue platform level big guy's curtain is about to open, likes asking you to think, answers you to suspect you, is ready?
The meaning of dialogue is to break the diaphragm
In the 2013 e-commerce event, not only the appearance of Dangdang founder Guoqing, Day Cat Mall President Zhang Yong, jingdong Mall President Liu, Suning easy to buy general manager Li Bin, Tencent Electric business owner Wu Yu Light such as the electrical business industry big Guy; the editor-in-chief of the first financial weekly, he, business review 21st century Editorial board Wu Bofan, the original CCTV "dialogue" producer Lo Zhenyu such a media veteran, are you looking forward to these big power dealers and the authority of the media between the sharp showdown? Do you want to know what kind of extraordinary gesture Alibaba will be listed proudly? Are you wondering if the 2013 Jingdong Mall can make a profit reversal? Have you not seen Suningyun's backstage strategy? Are you anxious to know the overall layout of Tencent's electricity quotient in 2013? Then, please visit 2013 easy to view the electronic commerce Festival! Here, you can enjoy not only confrontation but also dialogue, not only collision but also communication, not only controversy but also consensus. Everything that happens here is only for our electric business industry to get a more perfect and harmonious healthy ecology.
The meaning of dialogue is to break the divide, to talk, to communicate, and then to generate consensus. Comb the development vein of the guoqing, examine the strange thoughts under the poisonous tongue thought, tours the passionate voice behind the serious face of gang. 2013 easy to view E-commerce event, will guide you to use the media perspective to look at all aspects of the electric business industry, to show the glory of seeing, face the neglected reality.
For more information, please pay attention to the easy net: http://www.eguan.cn/zhuanti/13_ecac/