The Guardian has quoted data from Gartner, a renowned market research firm, as saying that 2013 of global technology companies ' spending on data center construction is expected to reach around $150 billion trillion. Among them, Google's performance seems to be the most exaggerated, the company in a short period of three months in this area spent 1.6 billion of dollars.
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When Google submitted the form S-1 to the US Securities and Exchange Commission (Nomura) in April 2004 to register the initial public offering of shares, It is already known that it is not just a company with a huge profit margin (which earned $105 million in 2003), but also a technology giant willing to invest heavily in building a global server network.
Market watchers were quick to realise that, while there are hundreds of servers available, Google still wants to build servers with its own power. It should be noted that Google had almost become the third-largest server manufacturer in the United States at that time, but it did not sell any of its servers externally.
As Google's "cloud strategy" has begun, the company's investment in infrastructure has grown. Google has invested more than $1.6 billion trillion in data center construction in the 3-month period from April to June this year, according to the latest financial data. Moreover, the investment has become a fixed annual Google spending in recent years, which has invested more than $4 billion trillion in almost every year in support of its own web indexing, search, page jumps, e-mail, storage of photos and the provision of maps and Street View services.
Google is not the only technology company to invest heavily in data center construction, according to data from a well-known market research firm Gartner. The agency expects total global investment in data center construction to exceed $143 billion trillion in 2013, and a steady increase in spending next year to $143.9 billion trillion. The reason for this is mainly due to the arrival of the "Big Data" era, which has prompted more and more technology companies to respond to the vast amount of information that is ushering in explosive growth.
At the same time, many technology companies are also engaged in the "cloud computing" field, and want to enable users to have Internet connectivity in the case of access to the data they need, files. And, in order to meet both demands, many tech companies have made billions of of dollars in cheques, one of which is Apple. The company had previously built a 500,000-square-foot data center in the maiden area of North Carolina State and cooled it primarily with water from nearby rivers.
Moreover, companies such as populated, Google, Facebook, at&t, and the global information technology, consultancy and outsourcing company, have also built their own data centers in the region, thanks to cheap, low-cost electricity. Each of the data centers here is vast, with a staggering amount of electricity. Inside the data center, a row of neat servers and hard drives are arranged sequentially on a preset iron rack and connected to each other by a cable covered with a floor. Moreover, most of the data centers here use air-cooled technology to cool these "big-heat" devices.
But here, you may find that two things do not often appear inside the data center, one is the staff and the other is the light. In fact, many data centers have pre-installed "turn off" systems because they do not need to be physically monitored, only through monitoring devices. But sometimes, in order to maximize the efficiency of data centers, these facilities generally need to be arranged in areas closest to their own large user base.
Not long ago, Google has just invested 75 million of billions of dollars to build a large data-processing center of 4.45 hectares next to its European headquarters in Dublin, the capital city of Ireland. Google said the data center would use air-cooled technology to cool down because the cool climate could improve the efficiency of the company's energy use, making the building greener.