2013, moving forward in the exploration of the mobile electric business

In the brush Weibo, chat micro-letter has become a part of people's lives today, like glasses as popular smartphone, is making people's lives completely by the Internet "kidnapping." In fact, people in their pockets have long been not mobile phones, but a mobile internet. With the popularity of smartphones, mobile Internet is bringing us new opportunities. Compared with traditional PCs, smart phones are cheap, the threshold is lower, and with portable, Internet and other traditional PCs do not have the advantage of the market potential of mobile networks will be much larger than the PC Internet.

Data show that the number of Chinese mobile phone users reached 420 million in 2012, annual growth rate of 18.1%, far more than the overall increase in Internet users, mobile phones have become an important Internet terminal. Mobile E-commerce has become a very important platform for consumer shopping. In 2012, internet users in China used mobile phones to do online shopping compared to the 2011 growth of 6.6%, mobile phone group purchase, mobile phone online payment, mobile internet banking in the three categories of users in the proportion of mobile users have been increased, user size growth rate of more than 80%. In 2012, the proportion of individual mobile banking users was 8.9% in the urban population of the national level and above, and increased by 2.6% in 2011, with a growth trend of 3 consecutive years.

Mobile shopping drives into the development lanes, making third-party payments more powerful. However, the security of the mobile payment market is still an important issue that must be faced in the long-term development of the whole industry. Before the mobile payment has not eliminated people's security hidden danger, the mobile mall mostly takes the payment way of the goods to pay. From the domestic mainstream electric platform of traffic statistics analysis, the mobile end of traffic and order quantity accounted for about the total flow and the number of orders of 5%-10%. Domestic electric business platform for mobile layout intent, more concerned about the mobile end of the flow ratio, rather than directly to the PC-side customers rushed to move the order.

At present, mobile shopping users from the client app growth faster than the WAP version of the Web page, many of the app's services and functions, such as query order logistics status, the way to order, such as contrast WAP to be more convenient and powerful. In the long run, however, the tool may be integrated or otherwise changed. Compared to shopping on the computer, who can find ways to optimize the people on the mobile phone purchase experience, who will be able to benefit from the mobile terminal purchasing power scramble. The key to this contention is to take advantage of very limited resources, including the use of well-known applications and users to move the terminals of the remaining screen space.

To optimize the mobile purchase experience and scramble for the resources of the app will naturally become a compulsory business. How can I capture mobile purchasing power? For the ability to give customers a good mobile purchase experience, The relevant electrical business experts put forward five important standards: 1. User shopping is very convenient; 2. Need to tell the user what has been bought; 3. Coupons and promotions should be integrated with the purchase experience; 4. To ensure the safety of all transactions; 5. Transaction records must be clear.

A well-known U.S. mobile phone shopping Network to integrate all the processes into a "Buy now" button, just a little, you can simplify the purchase of notice, the use of all relevant coupons, enjoy promotional prices. The site also uses GPS positioning data to locate consumers and further enhance the security of the transaction. In addition, the trading method is very flexible, in addition to the commonly used visa, MasterCard, PayPal, there are a variety of payment options for users, both safe and can make transactions at a glance. With the upgrading of mobile operating system functions, more and more powerful applications can be foreseen to be grafted into mobile e-business.

In the traditional PC Internet era, video, search, portals, games, instant messaging, internet banking, third-party payments and other segments of the industry have been rapid development, showing the traditional industry can not match the vitality. Influenced by multiple factors such as 3G popularization, free WiFi, and the popularity of mobile intelligent terminals, these traditional PC Internet functions will be shifted to the mobile internet, replicating a new internet industry on the mobile internet. Under the wave of mobile internet, the "internet revolution" of China's economy will continue.