2013, the year of large data, or "User privacy" year one?

2013 years have passed, do you miss it?

In the Roaring mobile internet world, an older person feels the earth is moving. Mobile Internet is constantly reshaping our society and the way we look at the world. All that is solid is gone, do you feel it?

Buffett has a famous saying, "It takes 30 years to build a reputation, and it only takes 3 minutes to destroy it." "This sentence in the mobile internet age, I am afraid the need for a full rewrite." For example, Ali balance treasure and a called Tianhong fund cooperation, so that the latter in a short period of two days into the fund industry before 10, this is probably the biggest dick in the 2013 reverse attack. In addition, Kingkian of oranges, carving ye brisket, hunan Taiwan, I am a singer ... To be famous is only a quarter of an hour in the present. The negative effects of the Internet, however, are equally extraordinary.

A 30-year-old American young man named Snowden walked out of Hong Kong's airport in June 2013. For a moment, the world was aware of the "Prism Gate" of the US government, a top-secret electronic surveillance program launched by the National Security Agency (NSA) since 2007 to work on data mining in nine U.S. internet companies, from audio, video, pictures, emails, Analyze personal contact and action in document and connection information. Including your communications records and Web records, all the while in the United States Security Agency monitoring. This article, in a world-wide cause of uproar. America's hundreds of-year free and Democratic national image collapsed. American internet companies, including Yahoo, Google and Microsoft, which are thought to be the best customers, have also been hit with big question marks. People are beginning to realize that the Internet is a society without privacy.

If you think that happened on the other side of the ocean too far, remember this year CCTV 315 party? CCTV reported NetEase mailboxes, the default number of Third-party companies in the site to hang code, so as to obtain the user all browsing records, through long-term tracking user life habits, the establishment of a huge database; NetEase can see the specific content of email messages from all mailbox users, thus analyzing user habits and sending accurate ads. What the industry calls "precision advertising" is known as one night. 2013, such a tragic event is also a lot, for example, a lot of Sina Weibo network complained, just because of Taobao search for "urn", from their microblog on the emergence of a large number of shroud ads. These, of course, relate to Ali and Sina Weibo, and they have nothing to do with "precision advertising".

Many people will 2013 as a big data year, big data is what is still a lot of opinions, but based on user data based on user behavior analysis, but is recognized as a sharp weapon. The development of technology has made it possible to regularly obtain information on human behavior, said Victor Meyer-Schoenberg, author of the Big Data age, "We are in a great infrastructure project." In some ways, it can even rival the ancient Romans ' water ditches and renaissance encyclopedias. The project is ' data ' and, like other infrastructure improvements, it can make a fundamental difference in the society. ”

Any internet giant is a huge user-privacy bank. When internet companies withdraw money from the bank, how to draw it, and how to draw it, users often say they don't count or even know. This is the "Scramble for privacy" and "privacy economics" brought about by the Internet. At home, people's awareness of this is just beginning, and in Europe and the United States, Japan and other developed countries, the local government is more sensitive.

Recently, the Japanese government issued a warning that Baidu Japanese input method will be typed text to the Baidu server, the Japanese government departments, universities and research institutions should not use the software. This will undoubtedly be a major blow to Baidu's internet giant, which aspires to enter Japan. Baidu's foray into the Japanese market as early as 2006 has been frustrated. 2009, Baidu introduced Japanese input method "Baidu IME" because of the use of convenient and popular, the projection is currently at least 2 million people use, but recently the Japanese information technology experts pointed out that the software suspected of stealing personal and institutional information, the input method into the cloud network technology, Can be at any time to the user input information, such as monitoring, like a vicious virus general, and therefore calls for careful use.

Baidu then issued a statement said, Baidu Japanese input method used in the cloud input technology, will be part of the user input data encryption uploaded to the server, but does not involve personal privacy content. Moreover, the relevant servers and data are all placed in the Japanese territory to be managed, there is no illegal uploading data and leakage of the problem and risk. However, some experts believe that the Baidu input method in Japan was banned not because of uploading cloud data, but "clearly users in the case of the upload data has been turned off secretly upload data", Microsoft and Google in Japan have to publish input method, but others honest let the user decide.

The development of technology and people's awareness of common progress, when people cheered the arrival of large data era, the user's privacy attention has been more and more attention. This makes the rules of the past bound to change. Baidu Japanese Input Method event, can be used as a footnote to this change.

"Orange born in South China is Orange, born in North China for", as the first search engine in China, Baidu in the domestic market, even the Giants such as Google have been playing no parry. However, Baidu in the domestic practice, in Japan and other markets, but unable to move. The reason for this is worth pondering. For example, Baidu Precision Advertising is an important advertising products Baidu, its work principle of its own explanation is: The user's PC cookie file can be traced to the analysis, Baidu use characteristics of keywords to classify users, while with the main features of advertising products, matching and sorting. Can be achieved for 1 to 100 million users of the group's launch.

In July 2006, Baidu applied for a patent for precision advertising. In 2013, Baidu began to dabble in the RTB ("Real Time Bidding" abbreviation, "Real-time auction" ads), in May, launched the Baidu Traffic trading services (Baidu Exchange service). Its core is to sell ads according to "people". As the domestic master of the largest number of users of the search giant Baidu, has been due to the leakage of user privacy has been criticized, and recently a succession of lawsuits and complaints. From last month, 19th, Nanjing Gulou District Court hearing "Consumers sued Baidu leaked privacy case" after less than a month, Beijing netizens complained that Baidu leaked user privacy case, in this month, the Beijing Municipal Administration of Commerce and Industry Administrative Bureau of Haidian District received a reply. The netizen in Beijing said that he used "vitiligo, Leukoplakia, rheumatism Medicine, gout, Beijing abortion surgery, domain name registration, communications equipment, motorcycles, Samsung Note3" and other keywords in Baidu search, to find some information. After the search, found casually open some non-Baidu third party website, on the site everywhere just in Baidu search the keyword ads. Even more difficult for him to accept is that they have just searched the key words are directly displayed on the third party website, the Netizen thought his personal privacy was naked published. Given the competitive rankings and precision marketing that accounts for more than 90% of Baidu's revenue, you will understand how important it is for a cookie-based file analysis to be a big-flow company like Baidu.

With the development of the Internet, people gradually realize that the free service on the Internet, often from the user's privacy, the internet is not without cost, but these costs are often not in your attention. But a handful of internet companies have been collecting such data, thus mastering a portrait of a user and exchanging benefits. In the face of commercial interests, personal privacy has been exposed, and people have become a resource in one of the transactions, trafficking, publicizing ... So in developed countries, the suspicion and control of the internet company giants never stopped. Whether it comes from the Prism gate program such as the United States, or the cookie monitoring such as Baidu, violates the respect for the basic rights and interests of citizens or users, once remembered, creepy.

In fact, as early as March 2011, when Microsoft launched the IE9 browser, it has added a IE9 (do-not-track) tool to protect users ' internet behavior from monitoring. Later, many domestic browsers have followed the introduction of similar services, hoping to enable users to at least understand which sites are collecting your user data, for users of surfing behavior to make vigilant, but also hope to call the people of the Internet privacy attention.

In the Hollywood film "Truman World", a 24-hour life in the monitoring of the Truman, every move is exposed to other people's vision, become the object of other people's entertainment. Only his girlfriend has a trace of conscience, in the magic of love, Truman finally realized that the absurdity of the world, finally fled the birth of the day, regain the dignity of life. The big screen of mobile internet is just beginning, we hope it can truly become a beautiful new world, not bullying, and neighbor of the jungle.