2013 things about the electric dealer

Sneak in and talk about 2013 electric dealers.

Internet finance: Hot, difficult to talk about subversion

2013 can be said to be the outbreak of internet finance year, Ali balance Bao, Jingdong small loans, suning small loans, Baidu hundred pay and other Internet financial products to earn enough eyeballs, only half a year balance treasure on the absorption of gold more than 130 billion, financial and internet combination of great power in bringing people shock, Has also sparked a rethink about financial innovation.

The traditional financial sector has always been a high income, ICBC 2012 attributable to the net profit of up to 230 billion, but the pure financial products and the development of the Internet is out of sync, E-commerce as the representative of the enterprise began to its own products, user resources and financial products to maximize the mining user's purchasing power , at the same time the traditional financial products in the mode of innovation, reduce the entry threshold of financial industry;

Electric business enterprises can penetrate the financial field, on the one hand is the deep development of its own resources, on the other hand, from the drawbacks of the traditional banking model, the banking industry for the main business is lack of product innovation, the relationship between the bank and the user is only capital exchanges, whether in the proceeds or products can not meet the needs of personalized users, And the relevant procedures are complex, and the current pace of life does not match; therefore, the electric business enterprise can open a new world in the short board of the financial industry; The internet financial products that the electricity merchant participates in can roughly divide into two kinds, one kind is the similar balance treasure type Wealth management product, will have the shopping behavior user's money to attract to the stored value account, Through the Money market fund trader to bring the higher income for the user; the other is the supply chain of financial products, mainly for their own industrial chain upstream and downstream users, such as the Beijing-East launch of the supply chain financial services, to jingdong suppliers to provide liquidity loans to the downstream end consumers to provide consumer credit support, while integrating online, Offline payment system, the actual cash transactions are gradually virtualized, through a single account to meet the full range of consumer, financial, financial transactions, the overall demand; In essence, these two businesses put the banking industry online under the reluctance to operate or cumbersome operations on the line, and further simplification, So in the short term can bring huge capital flow; but this is only the transformation of the traditional financial product model, and can not be said to be subversive, because the product form and user behavior has not achieved a radical change, and can not shake the firm position of the banking industry, internet finance in the existing model is the traditional financial model innovation, or a supplement to the original financial chain, is a good thing, can encourage the banking industry to pay more attention to this part of the user group, and truly from the user's perspective to reconsider their own model, product defects, so that banks in the promotion of capital flow chain on the role of healthier; for the electric Business enterprise, Internet finance relies on the upstream and downstream user resources through the binding of the capital chain can activate their own products, sales, share the financial industry's huge profits, why not?

O2O: The hope is high, the road is very far

The first year of the 2013 as a O2O is completely justified, although this concept was early proposed and in the field of group buying has been practiced, but this is only a O2O concept of a line; In the 2013 around the concept of O2O, traditional Internet enterprises, electric business enterprises, traditional retail enterprises have entered the Bureau, Try to find a shortcut to achieve your ideal goal.

The implementation of O2O can be easily understood as 2.1 lines, two o'clock on the line, offline resources, the first line to achieve online and offline resources linkage means; Three can be a complete chain of O2O industry, with micro-letter as the representative of social software, walking in the forefront of O2O practice, with the Shenzhen Tianhong shopping mall cooperation, Online micro-payments are constantly exploring the realization of the form of O2O, micro-letter is actually played a communication line, the role of resources, that is, line. , Beijing-East and Tangju convenience stores began to explore the use of online resources to integrate online supply chain, and Suningyun business implementation of the line, the same price, is through the line integration line, although O2O to achieve different starting point, but the direction is consistent, the two belong to have "two points" resources of enterprises, they need to explore online, The implementation path under the line; So from the 2013 O2O practice, there is no one enterprise can fully grasp the resources of the 2.1 line, the lack of a short board of their own.

With the development of e-commerce, traditional retailing and service industries have been hit and found opportunities, electric business is an open industrial chain, and the entity resources of the electric business is also from the line, so how to integrate more offline resources into the online, sharing the Internet in information, communication, users and other aspects of the advantages become O2O Foundation.

In the 2.1 line three resources, online, offline products are relatively easy to obtain, then O2O specific means of implementation has become the key to future development, because both online and offline enterprises have seen the great business opportunities, so in the resources on the O2O they are not stingy, just how online, An unobstructed bridge is under the line, and there is no effective way to balance the online and offline interests.

Ecological industry chain: integration and control

If before the electric business is to build the industry chain and integration of product resources, then in 2013, the main focus of the electricity business is to integrate the supply chain, from upstream products, the flow of the middle stream to the downstream logistics system, the electric business enterprise through the form of mergers and acquisitions to strengthen its own in the entire electric business ecological chain status. For example, the Beijing-East acquisition network Silver online layout payment, Ali shares in Sina micro-blog Control mobile entrance, a stake in Haier Day Shun, the formation of rookie network replenishment Logistics Short board, Suning easy to buy pplive, etc.

The 2013 price war is no longer so eye-catching, even the high profile Jingdong Mall in the price of each house also low-key many, comprehensive layout has replaced the price war became the key words of 2013 electric Business enterprise, this shows that the electric business industry in the direction of more healthy development, simple price war is being replaced by the advantage of the industrial chain , the overall service ability of the enterprise is paid more and more attention. Electric business enterprises are no longer focused only on the achievement of sales, how to obtain users with the lowest cost and bring the transformation and other operational details into the focus of day-to-day work, including mobile Internet investment in the promotion, are in the exploration of the customer's important strategic choice.

Therefore, the 2013 is the electrical business in the new field to explore and improve the industrial chain of the year, the entire industry has become more rational, product sales-led business model is to use service-oriented industrial chain construction direction.