201.4 billion MA Wisdom Summit: A big Data application point to read

November 20, 2014 million MA Wisdom Summit held in Hna Mansion Marriott Hotel. At the summit, business representatives from a wide range of data applications collided on the theme of the "Big Data-smart future". The meeting was also hailed as the "Big Data intelligence Future" vane.

Kosching, founder and president of the company, has a brief and concise exposition of the problems that need to be solved urgently, such as the tendency of the large data and the depth integration of various industries, and the "How to establish the correlation degree among the massive data" in the plowing of large data industry. Participants from their own financial, electrical business, hardware, mobile and other fields on the future development of large data trends, large data and industry depth of the combination of a professional discussion.

Three views see Big Data application future trend

Famous information management experts, "Big Data" and "top of the data" Shiji on the current large data development of business fine management, precision marketing, credit data transformation of the professional analysis: The first is the large data brought about by the commercial changes, the market is moving towards the era of fine management; second, enterprises must be user-centric, The premise of providing personalized service is the collection of user data; The third is the future of large data, that is, data-driven world, software definition world, automation in line with the world, data will become the soil of building an intelligent society. Finally, it concludes: "The future of Big data is to enter a sensor era, a larger, more massive scale of data explosion era." "

The traditional software enterprise realizes Internet with the help of large data

There are also many guests from traditional it and software companies in this summit, and their speeches have far-reaching guiding significance for the same kind of enterprises facing large data in the future without reasonable solutions.

Zheng Yulin, senior vice president of Ufida, believes that the first step in traditional enterprise reform is to take the user as the center, the second is to establish more experience centers, and the third is data driven.

In addition, from IBM Greater China Intelligent Business Solutions director Chen, the traditional IT software enterprises on how to the Internet and mobile internet breakthrough in the transformation of the problem, but also stressed that enterprises must create a full channel of service, to obtain a real-time personalized personal service is the most important. It is not difficult to see that customer demand-oriented development has been the most important purpose of enterprise change.

Large data application is the accelerator of intelligent Business future

In this summit, the Internet industry and the industry closely related to the Internet are still the march in the big data development. Senior Vice President Zhang, a financial institution, believes that access to the cloud platform to finance expanding the operation is a disguised means of transformation; Cheetah Mobile Chief marketing officer Liu Nue introduced Cheetahs to become the world's largest mobile tool platform, relying on data guidance analysis to make accurate decisions, so as to rebuild the new business model. Zhihihe, deputy general manager of the Beijing-East data platform, also looked forward to the large data of the future, in which large data on the operation of the electric business O2O, are based on the user analysis, and then the Electronic business platform and user attributes information combined to achieve personalized precision marketing. In the change of the large data of mobile end to the enterprise application, the Talking Data business development VP Gao Duo pointed out that the large scale, technology, application and service of mobile end are now in the rapid development stage, which is based on the large data to the DSP decision-making precision support. High-Donghaulian, general manager of the Network Business center in the automotive industry to reflect the value of large data and the use of the theme, said: Enterprises need to be big data must have access to comprehensive data capabilities, car networking business is relying on the gold map and navigation to collect a lot of use information.

Big Data makes precision marketing more efficient

The development of large data to the market stimulation, depends on a new precision marketing method, different from traditional marketing, precision marketing has a target crowd, real-time optimization of transmission channels, real-time feedback effects and other unique advantages.

Carey, secretary general of Zhongguancun Big Data Industry Alliance, takes the precise marketing of the small time of the film as the Cut-in Point, and expounds the significance of the development of large data to the regional economic integration and the industry integration from the angle of regional economic development.

For the impact of large data on precision marketing, the domestic DSP leader of the company's vice president Lohong said: "Large data on the Internet advertising industry chain changes, is to make the advertising industry more sophisticated data operations." Although the traditional advertising marketing also has a lot of data, but more is the choice of brand and Word-of-mouth, the effect can not be directly tracked, nor can the launch process for real-time monitoring. In the internet age, advertisers can be a variety of consumer attributes are collected, based on the processing technology with large data in all aspects, Yili provides a precise positioning of the user, launched so that everyone no longer disgusted with the ads, which is the big data to the marketing of the biggest changes.

With the increase in customer service, the accumulated data will be more and more, whether it is electricity, finance or gaming industry, in the service of Yili more attention to the promotion and evaluation of DSP delivery effect. All advertisers will first be deeply analyzed, and then to find the most valuable users, to achieve directional precision, to ensure the lowest marketing costs, to achieve the most effective advertising results. And as the world's first DSP listed company--the United States Rocketfuel Company's International business Director (Director, Analysys) Yeojoon Yoon Focus on advertising DSP programmed purchase of enterprise development not only improve efficiency, Also greatly reduce the cost of operating the enterprise itself. This is similar to the view of Lohong, vice president of Yili.

The whole industry large data wave swept over, this means to the enterprise needs homeopathy transformation, in the subversion of innovation, to actively do to keep pace with the times, to keep up with large data "intelligent future" footsteps. At the same time, relying on the analysis of large data, to focus on and open decision-making, in order to become a big data era of the tide-goers.