2014 China Personal cloud storage industry and user behavior Research report

The world's leading mobile internet third party data mining and integration marketing agency Iimedia Research (AI Media Consulting) released the "2014 China Personal cloud storage industry and user behavior report." China's personal cloud storage users are expected to reach 380 million in 2014, according to IiMedia. Personal cloud storage products with cross-platform storage and synchronization, file sharing and other functions, better meet the user synchronization files and the use of shared files, in the promotion of major companies, with the use of user habits, it is expected that 2015 China's personal cloud storage user size will reach 450 million.

IiMedia Research (AI Media consulting) analysis predicts that 2014 China's personal cloud storage user size is expected to reach 380 million people. Personal cloud storage products with cross-platform storage and synchronization, file sharing and other functions, better meet the user synchronization files and the use of shared files needs. In the promotion of major companies, with the development of user habits, the 2015 China's personal cloud storage users are expected to reach 450 million.

IiMedia (AI Media Consulting) data show that 80.3% of Chinese netizens will choose a U disk storage files, 57.8% of netizens will choose the smart terminal storage files, 44.3% of users will choose the mailbox storage files, 33.6% of users will choose to use cloud storage products to store files.

IiMedia Research (AI Media Consulting) analysis that the use of U disk storage data with portability, low demand for network environment advantages, the current netizen in the storage of files of terminal equipment selection or rely on a U disk, the use of cloud storage product storage data for most netizens is still relatively unfamiliar, User habits have not yet developed.

IiMedia survey data show that 81.8% of Chinese netizens know Baidu Cloud disk, 77.3% of Chinese netizens know 360 cloud disk, the rest of personal cloud storage products brand awareness is relatively low.

IiMedia Research (AI Media Consulting) analysis that Baidu Cloud disk, 360 cloud disk, micro-cloud, sky-wing cloud using the spread of brand-derived effects and product advantages, in the Netizen's high degree of awareness.

IiMedia Study (AI Media Consulting) data show that 65.2% of Chinese netizens through the introduction of the product website to understand cloud storage products, 43.9% of netizens will be recommended through friends and family to understand the cloud storage products, 22.7% of netizens are through the brand derived way to know the cloud storage products.

IiMedia Research (media Consulting) analysis that the cloud storage products from the starting point is to help users solve the problem of storing files, the lack of space, netizens before using the cloud storage products for their own needs more clearly, Therefore, direct access to the product website to understand cloud storage products are users understand the main channel of cloud storage products.

IiMedia Study (AI Media Consulting) data shows that in the selection of cloud storage products, Chinese netizens are concerned about the size of the initial storage space (65.2%), the security of the storage file (59.1%), storage space can be expanded way (56.1%).

IiMedia Research (media Consulting) analysis that the space demand is the user to choose the basic requirements of cloud storage products, so the initial storage space size and storage space can be expanded to pay attention to a higher degree; The importance of protecting personal privacy also makes it more important for Chinese netizens to store file security when choosing cloud storage products.

61.9% of Chinese netizens have used cloud storage products and 38.1% of Chinese netizens have not used cloud storage products, according to IiMedia.

IiMedia Research (media Consulting) analysis that, in view of the stability and security of cloud storage products and the lack of knowledge of cloud storage products, still more than 40% of Chinese netizens have not used personal cloud storage products, personal cloud storage products users still have a larger growth space.

37% of Chinese netizens do not use cloud storage for security issues, while 31.5% of Chinese netizens say they do not need to use cloud storage products, and 24.1% of Chinese netizens think cloud storage products are not easy to use, according to IiMedia.

IiMedia Research (AI Media Consulting) analysis that, in the optimization of user experience, on the basis of the security of cloud storage products to ensure that the appropriate publicity to promote user coverage. As more users become accustomed to the use of personal cloud storage products, the user size of individual cloud storage products will also expand.

IiMedia Survey (AI) data shows that 18% of personal cloud storage products users began to use cloud storage products in nearly 3 months, 18.4% of users in 3-6 months to start using cloud storage products, 21.2% users in 6-12 months to start using cloud storage products.

IiMedia Research (AI Media Consulting) analysis that in recent years, the cloud service providers in order to expand their own number of users, have increased the promotion efforts, by providing large capacity initial storage space and other promotional methods, successfully attracted some netizens began to try to use cloud storage products.

IiMedia (AI) data shows that 36.4% of personal cloud storage users now use 1 cloud storage products, 54.5% of the personal cloud storage users at the same time using 2-3 cloud storage products, as well as 9.1% of the personal cloud storage users at the same time using more than 4 of the cloud storage products.

IiMedia Research (AI Media Consulting) analysis that the cloud storage products in the basic ability to set up a similar, 36.4% of users choose to use only one cloud storage products, only 9.1% of users will choose more than 4 of the cloud storage products. However, different cloud storage products still have a certain gap in the actual effect of some functions, more than half of users will be combined with their actual needs to choose to use 2-3 of cloud storage products.

IiMedia (AI) data shows that the most common use of cloud storage products through PC clients accounted for more than 65.1% users, most often through the mobile end of the use of cloud storage products accounted for 18.2%, most often through the web end of the use of cloud storage products accounted for 16.7%.

IiMedia Research (AI Media Consulting) analysis that, compared with the web online use of cloud storage products, PC clients can provide users with a higher standard of functional services (such as upload size unlimited, etc.), compared to the mobile end of the use of cloud storage products, PC clients are easy to operate and conform to the habits of mainstream users, so most users use cloud storage products most often through PC clients. But the mobile client's user stickiness is strong, will become the personal cloud storage company key development direction.

IiMedia (media Consulting) data show that 27.3% of users in the cloud storage products will be able to share the content of the file, 28.8% of users in the cloud storage products will be stored in private file content, 43.9% of users are two kinds of files will be stored.

IiMedia (Media Consulting) data shows that in the contents of the storage file, the user storage of a richer type, mainly in the document (75.8%), film, Video (65.2%) and photos (63.6%) three categories.

IiMedia Research (AI Media Consulting) data show that the use of upload, storage files, the function of 80.3% users, the use of data sharing function of the user accounted for 53%, the use of resource search function of 36.4% users, the use of file synchronization features of the user accounted for 34.9%, The number of users who use mobile data backups accounts for 30.3%.

IiMedia Research (media Consulting) analysis that the storage of file data is the user's use of personal cloud storage products of the initial requirements, to achieve other functions also need to upload, storage file function as the basis, so upload, storage file function of the highest frequency. Resource search function, file synchronization function, mobile phone data backup and other auxiliary functions are not widely used.

IiMedia (AI) data shows that the security of the cloud server will be worried about the number of users accounted for 77.6%, the cloud storage products to provide free timeliness will be worried about the user accounted for 62.7%, to store the loss of file data will be worried about 53% users.

IiMedia Research (AI Media Consulting) analysis that users in the use of cloud storage products, more attention to personal privacy, so the cloud storage products to provide security and data loss will have a certain concern; At this stage, individual cloud storage products provide storage space in free form, For economic reasons, users are more concerned about the timeliness of personal cloud storage products.

IiMedia (AI) data shows that of the acceptable value-added services, 47% of the users are willing to accept the exclusive rights of value-added services, 42.4% of users are willing to accept space expansion of value-added services, 24.2% of users are unwilling to accept any project value-added services.

IiMedia Research (AI Media Consulting) analysis that the opening of membership privileges to meet the needs of some users of specific functions, such as the sky Wing cloud products for members to provide unlimited upload file membership privileges, so nearly half of users are willing to open value-added services to this project.

IiMedia Survey (AI) data shows that 33.3% of users for cloud storage products acceptable monthly price range of 5-10 yuan, less than 10% users are willing to spend more than 10 yuan per month on cloud storage products.

IiMedia Research (media Consulting) analysis that the personal cloud storage products at this stage to promote the free storage of information, only for some special features (such as cloud decompression, increase the maximum upload capacity limits, etc.) to carry out charges, so most users of cloud storage products, the charging range is more sensitive, The amount of money you want to invest in your personal cloud storage products is not much.