2014 Q2 online retail business transaction size reached 320.47 billion quarter-on-quarter growth of 23.7%

Absrtact: According to Enfodesk, published in the "China online retail market Quarterly Monitoring Report 2014 2nd Quarter" data show that the 2nd quarter of 2014, China's online retail market size of 651.172 billion yuan, the chain growth of 13.14%. According to data published by the National Bureau of Statistics

According to Enfodesk, the China online retail market Quarterly monitoring report of the 2nd Quarter 2014, the 2nd quarter of 2014, China's online retail market size of 651.172 billion yuan, the chain growth of 13.14%. According to statistics published by the National Bureau of Statistics, the 2nd quarter of 2014, China's total retail sales of consumer goods amounted to 6.2118 trillion yuan, China's online retail accounting for China's total retail sales of consumer goods in the proportion of 10.48%, the first breakthrough 10%, compared to 1 quarters 9.28% increase 1.2%, The net buys the penetration rate to innovate high again.

According to Enfodesk, the "China Online retail Consumer Market Quarterly Monitoring Report 2014 2nd Quarter" data show that in the 2nd quarter of 2014, China online retail consumer market transactions on the scale of 320.47 billion yuan, the chain growth of 23.7%, The proportion of consumer in the online retail market has reached 49.2%.

The 2nd quarter is the traditional sales season, this year coincides with the World Cup season, there are "418", "618" and other electronic business year promotional activities, in the business and the market double stimulation, the consumer's purchasing power is fully released, the entire customer online retail market shows a faster growth.

The Enfodesk study found that in the 2nd quarter of 2014, the Business-to-consumer market presented the following characteristics:

1, mobile end competition tends to white-hot. In the 2 quarter of this year, the major electric dealers in the mobile end of the promotional efforts are unprecedented, Beijing east through the mobile phone Jing dong, micro-letter, mobile phone QQ three-line Qi fa "People Rob Red Envelopes", Suning easy to buy "the World Cup", Dangdang "mobile end for the first time under a single minus 20 yuan, the second single minus 10 yuan" high cash concessions activities, Major manufacturers in the mobile end of the concessions more than the PC side, from the mobile end of the order accounted for a rapid increase, with the consumer shopping habits gradually developed, the future mobile end also has a huge market space.

2, the whole category promotion into the normal. In the 2 quarter of this year, the promotion of major electric power companies is not limited to the dominant category, the whole category promotion has become the basic requirement of the electric dealer promotion; In addition, the sky Cat, Beijing-east and other platform manufacturers have also begun to dabble in online tourism, automotive electric business, internet lottery and other new areas, with the flow of consumer support, the future of the electricity business or more new products and play.

3. Competition tends to be rationalized. 2014 the 2nd quarter of the electric business promotion, whether Gome "418", or Jing Dong "618", the electric business promotion has from the past pure price war, the transformation is compared with the service, the logistics, than the category resources, has fully demonstrated each big electricity dealer in the channel, the flow, the dealer resources aspect strength, the competition more returns to the rationality. This is a positive change, both for consumers and for the entire electricity business state.

The analysis of Enfodesk think-tank thinks that the current market pattern of the electric business industry is very obvious, in the future, Ali and the two giants will be in the business, Consumer-to-consumer, internet finance and other areas of the positive contest, there is no other manufacturers can challenge the "two strong" market position; Dangdang, Suning easy to buy, only product will, 1th stores and other electric dealers market share and position is also basically stable, the future should focus on the existing specific user groups selective category expansion, in the Flash purchase, special selling and other subdivision areas of intensive cultivation, in the formation of barriers at the same time, opportunistic to carry out targeted expansion.