2014 Q3 the highest level of China's mainstream self-employed electronic business website

Absrtact: According to Enfodesk, "China online retail Consumer Market Quarterly Monitoring Report 2014 3rd Quarter" data show that in the 3rd quarter of 2014, the conversion rate of China's mainstream self-employed consumer's website, Dangdang's conversion rate reached 2.2%, continue to maintain the leading

According to Enfodesk, "China's online retail Consumer market Quarterly Monitoring Report 2014 3rd Quarter" data show that in the 3rd quarter of 2014, China's mainstream of the conversion rate, Dangdang's conversion rate of 2.2%, continue to stay ahead. Beijing east, Amazon China, the conversion rate of Shop No. 1th is three.

There are many factors influencing the conversion rate, including the number of online goods and brand attractiveness, user experience, logistics efficiency, customer service, customer behavior and so on. The analysis of Enfodesk think tank thinks, Dangdang conversion rate is leading the whole industry, the main reasons include:

(1) At present, China's online book sales relatively concentrated, consumers choose a small range, less to compare prices between the network, and the purchase of the majority of consumers to buy books is clear, less in the online "sea Amoy";

(2) Dangdang mainly engaged in non-3C products, customer unit price is relatively low, and the customer unit price low commodity from access to the next single conversion rate is relatively high;

(3) After years of operation, Dangdang accumulated a certain number of loyal consumers, these users to when the brand awareness of higher, the user's high viscosity also copied to the clothing, mother and child, such as Dangdang Advantage category, to enhance the overall conversion rate Dangdang.

In the 3rd quarter of 2014, Cat and Jingdong continued to lead, with active users reaching 103 million and 38.6 million respectively, according to the Enfodesk think-tank's monitoring of the number of active users. Only the goods will and Dangdang is the third to fourth place.