2014 will be the age of O2O? You haven't advertised yet.

O2O in http://www.aliyun.com/zixun/aggregation/33721.html ">2014 year will face." will become an online classified advertising platform, will become an internet shopping guide channel, of course, will support users to buy something online, door-to-door ... But the ad hasn't hit yet. It's better than building a platform, thinking about ideas and burning money.

New Year's Day, nothing from the computer to get away from the front door of the step high store to stroll, and then saw the very eye-catching step-by-step high online shopping mall posters. A pat on the head, yes ah, not long ago also saw the news that friends of the group to do micro-letter public number "micro-purchase friends ah".

Finally, our Hunan also has the local electricity business, not only has the financial resources, but also is the O2O. But what happens? I'll draw a circle and praise you.

This seems to be the big trend. Wanda or Yintai, these physical stores, are now the same as the devil to kill into the O2O, the name of the United States to open up the second battlefield.

So, O2O really came, to the sudden theft of the potential of the bell.

Said its thunder, meaning that the traditional electric dealers spent several years planning to enter the physical store, and shaking cheer impressive from his swollen purse to take out a little money, do two experience shop, over the o2o of the addiction, the capital of solid stores in the end of 2013 staged reverse attack, a great deal in 2014 the taste of a vote.

Said its self-deception, meaning that the physical stores are actually not too happy to do electricity quotient, their electric business model is not the network under rigid and soft and economic, harmony, the Heart of the Virgin, but with online advertising, for the line to bring "traffic."

As a O2O, they will face their faces in 2014. will become an online classified advertising platform, will become an internet shopping guide channel, of course, will support users to buy something online, door-to-door ...

Stop, Stop! This ideal is indeed very plump, almost full of the whole of the big lineup, limited electrical business module so that their "shop" will not and their own physical store bidding, neither affect their physical stores, but also more income, and the cost does not look high, not as early in the Suning, Gome, burned a lot of tickets, I still don't know how to get the money back.

The perfect ideal is the perfect flaw. What is the biggest flaw? Some people will say, is the geographical limit. Indeed, nowadays these o2o seem to have a bit of geographical limitations, different from the traditional electronic business to break the barrier of space-free shopping model, but mainly for their own physical stores can cover the place. This seems to be nothing bad, can save money AH. But if I am a consumer, to a bus can go to the store, walking can go to it everywhere in the chain of small stores, in a store everywhere promotional entity Advertising City, I will also have much interest in the Internet to see Shopping guide it? Even if the Internet to buy not freight, also pack upstairs package installation, but I still want to go to the shop to see.

But that's not the point, after all, if the business is doing well and the capital is strong, it can also spread its services to the periphery, extending the distribution area to a wider range. is still a perfect model. Anyway, it's rich.

The key is that fools think that the more they want to save money, the more they will burn money. To build a platform is to spend money, but the real money is also to promote. Different from the traditional stores in the city of various physical ads can be relatively accurate, in the network, boundless, a temporary geographical limit of the O2O, how to achieve real precision? Will such precision be more expensive than the precise targeting of the city's target groups in traditional media? Do not promote, who knows you ah, no customers online, how do you drainage to the offline? Is it just a physical store that can "surf the net" to keep the old customers out of the "soil erosion"?

And so these routines to find out clearly, O2O originally burned the money bottom line also broke, around the electric business biggest pain-advertising war and the price war, will really let perfect O2O model become more and more like Red Sea electricity dealer.

How do you break it? I am stupid, have not thought, O2O give a reason first ...