Retail industry in the 2014 rapid development, with O2O for the development of the core of the retail business is becoming mainstream, "according to the" China O2O Industry Atlas "issued by billion-European network, we take stock of 20,140 top ten popular enterprises, namely, Suning, Jingdong, Gome, Wanda, Yintai, Shun Fung, big run hair, step high, big business and three cells.
Su Ning: A small and beautiful hi-shop breakthrough
2014, Suning introduced Suning's first O2O experience shop-su ning hi shop; suning Hi Shop aims to open online and offline trading, game interaction, service rest three core experience. Suning O2O focus on not only experience, in large data, hi shop to take up the Suning Plaza, Suning easy to buy, suning appliances, red children, pplive and other platform members of the important task of the system. October 2014 to not less than 4 billion of the transfer of 11 stores to the second O2O Shopping festival Suningyun Business Group operating headquarters, Li Bin was appointed as the first chief surprise for Suning Tesco (CSO), to Suningyun chairman Jindong recently mentioned O2O let Suning take off the traditional retail hats, It can be seen that Suning's attention to O2O. Billion European network of Nanjing O2O Salon, Suning Li bin also came to the scene, and published "Mobile Internet opportunities for traditional enterprises greater than the risk!" Speech。
BEIJING-East: IPO listing accelerates Beijing-East convenience store again
March 2014, Beijing-East United a number of convenience stores and system manufacturers, in the National Conference Center held a retail O2O strategy conference: To line Flow + Logistics Distribution + information technology as the entry point, take the O2O mode to obtain offline flow, and offline store cooperation into the implementation channel sink. March 2014, Beijing East announced with Shanghai, Beijing, Guangzhou, Wenzhou, Dongguan, Urumqi, Harbin, Xi ' An, Shijiazhuang, Nanning and other more than 15 cities in the tens of thousands of convenience stores O2O cooperation. Through the Beijing-east of the proprietary distribution system and "network format" management, for the cooperation of businesses near the nearest to provide some goods "one hour" standard logistics and distribution services, timing Tatsu services and "15 minutes" speed Tatsu services. May 2014, Beijing East O2O cooperated with Beijing, Shanghai, Shijiazhuang, Taiyuan, Wenzhou, Xian, 6 more convenience stores and supermarkets, to carry out the whole category of beverage promotion, which is also with the million convenience store O2O strategic cooperation preliminary results. Billion European network to understand, Liu has said that the channel sink will let Jingdong to obtain a greater market.
Gome: o2m Pull line and offline
March 2014, Gome disclosed the future strategic development direction, namely "offline entity shop + Online electric quotient + Mobile Terminal" Modular operation mode, also known as o2m. The core of the model is to further grasp and have an open supply chain platform, and fully implement channels open. Gome has launched a series of layouts around the O2M strategy: Online with supermarkets, department stores, local chains and other forms of cooperation, such as Beijing, Zhejiang Lian Hua, Guangzhou modern department stores, etc. online, in addition to Gome online proprietary business and platform business, but also with the social electric business platform to expand cooperation, such as the cat flagship store, strengthen the line , offline close integration. September 2014, Gome held a strategic conference online, officially announced the United States on line to open the third party platform, and the force of the logistics end, put forward three-day delivery standards. Billion European network issued the "Gome online open Third-party platform, to build billions of electric business platform" on the process of Gome has elaborated.
Wanda: Wan Baiteng's ambition
Wanda in August 29, 2014 with Baidu and Tencent signed strategic cooperation, Wanda will join hands with Baidu, Tencent set up an E-commerce company-Wanda Electric Business, Wanda Electric Business Plan a period of investment of 5 billion yuan, Wanda Group holds 70% stake, Baidu, Tencent each holding 15% per cent. In Wanda Electric business planning, Wang said all online resources to the electric company, and asked the electric company to launch a more convenient and efficient one card, to achieve Wanda Electric business O2O. Billion European network to understand, Wang proposed, Wanda in a year or two, let Wanda become O2O best model. In addition, October 31, Wanda Group ushered in the 100th Kunming Xishan Wanda Plaza opened. According to public information, Wang said that the current O2O project is progressing well and is building a large data center, which is expected to be ready for use by the end of next July.
Yintai: And Ali build O2O Big Data
March 2014, Ali Group will be 5.37 billion Hong Kong dollars to the Yintai business strategic investment, the two sides will open line under the commercial infrastructure system, and will form a joint venture. After the deal is completed, Ali Group will hold 9.9% shares of Yintai commercial and convertible bonds worth about HK $3.71 billion. The two sides will realize the line of commodity trading, membership marketing and member Services seamless convergence; In addition, the system will be open to the whole society and serve all the offline major commercial groups, retail brands and retailers. Billion European network learned that Alibaba Group COO Zhang said that in large data and cloud computing, all need to be in the physical enterprise; Yintai Business Group CEO Chen said that the new Yintai should be in all entity stores, based on the Internet, to provide large data analysis of the new business form.
Shun Fung: Hey, the store bears the limelight
May 2014, Shun Fung officially launched a new generation of convenience stores "Hey Shop", the first batch of Shun Fung "Hey Guest" a total of 518, in addition to Qinghai, Tibet, in the provinces and municipalities in the country have coverage. "Hey Guest", in addition to provide express logistics business, virtual shopping, but also in the future will be integrated ATM, cold chain logistics, buy pre-sale, fitting room, laundry, home appliance maintenance and many other business. Shun Fung Hey, the end of the current national stores have reached 2,975, Shun Fung planning 4,000 stores of the Year Plan has been completed nearly 3/4. November 2014, Hey customer online platform officially online, and under the Line Hey Inn Synergy O2O platform to start, to this: Express + Cold transport + electric business preferred direct supply + preferred international Cross-border + landing with the acquisition + Shun Yin Finance + Hey guest store + Hey guest O2O platform, etc., has tended to get through. Shun Fung founder Wei recently to "Hey Shop" for the first time, "Hey Guest" business model should not be national reunification, according to the community consumer habits and consumption habits to adjust. Billion European network to understand, Wei has also shown that ' Hey Guest ' business model is not perfect, so the need for continuous improvement and improvement. Is it a choice to wait for the business model to build a store after the maturity, or to build a store and then explore the business model? Shun Fung chooses the latter.
Big run Hair: Flying cattle network carrying O2O supermarket dream
October 2014, Huangmingtong, chairman and chief executive director of FEI Niu Network, said that RT will upgrade the existing platform "flying cattle nets", the first attempt to integrate online and offline. January 16, 2014, "flying cattle net" official external business, the current distribution area for Shanghai, Jiangsu, Zhejiang, Anhui. The RT-O2O platform "flying Cattle Network" will be launched four O2O planning, are: Fresh O2O, store delivery O2O, store electronic screen O2O as well as the current most attention to the thousands of villages million museum O2O. It is reported that the chief executive Director of Huangmingtong China and Fei Niu, CEO, said in a recent speech that physical retailing to use internet technology, O2O is the use of Internet technology, online and offline information flow, commodity flow, capital flow and logistics chain together to complete the transaction activities. Billion European network has released the "Big Run hair Transformation: Supermarket giants in the O2O Dreamer" has detailed elaboration.
Step by step High: The Cloud monkey net of the homeopathy
October 2014, step by step high Group held "cloud Monkey Network" big Platform conference, the entire platform from the enterprise closed platform into a fully open, free platform. The Cloud Monkey Network will also decompose the entire platform into 5 relatively independent sub platforms, are: trading platform and service platform, that is, large electric business platform, the second is a large logistics platform, the third is a large platform for convenience, the fourth is the platform of large members, the fifth is the platform of large payment. Step by step high actual as early as 2013 has been issued a step-by-step high electric platform, and the Force invited from Alibaba Li Xichun as the head of the electric Business company, after a year, step by step high upgrade platform, visible transformation of the fast. At the 2014 China O2O New Business Summit, the CEO of Li Xichun, a senior group, was invited to attend as a guest speaker. Billion European network to understand, step by step high chairman of the group said, "Cloud monkey" is a large member platform, will be the country's first comprehensive service platform for local life.
Big business: Area vertical Dog net
April 2014, the big business group set up the dog electronic commerce company; November 2014, the Dog Net officially on-line, the dog NET provides the goods and the service will take the physical shop as the foundation, manifests the localization consumption characteristic. Big business system O2O, planning will be the dog network and offline supermarkets, department stores and other interactive, big business Line Shopping guide staff will be able to take photos, and can be uploaded to the Dog Mall; In addition, the activation of Third-party business ERP system, and access to the dog O2O data platform. According to the top of the dog network revealed that the dog network will establish an integrated system, the original system all replaced, imitate Jingdong supply chain management back-end system, with the brand inventory docking, warehouse docking. The dog also plans to have a collection shop in the future, similar to IKEA mode. Dog NET CEO Liu Sijun in 2014 China O2O new Business summit, said to billion, the future will also be the big business of mini supermarket layout into the community, the future community life will become the focus of big business.
Tri-cell: Heavy purchase handle nets and Macaulay
In January 2014, the Tri-cell Group bought 63.7% of Macaulay's stake in cash at about 39 million dollars through the net of the business circle. Business district Network also said that the company's acquisition of Wheat forest, based on talent, channels, resources and other comprehensive factors considered. The future plans to use the resources of Macaulay, while combining their own business, company planning, continue to deep O2O business. October, the Tri-cell Group signed the acquisition of handle nets, to the handle network of online resources and three cell group rich in the offline entity resources, in the continued development of group buying business on the basis of building O2O electric platform. Three cell group spokesman, Vice president Zou said, the three cell group will take over the milestone investment held by the handle net shares, absolute holding handle net. The Tri-cell Group owns the grand-tech and Nanjing new Bai Retail-oriented listed companies, and the Chairman Shing is the actual holding person for two companies. For more information can be referred to billion European network issued by the acquisition of pull-handle nets, Macaulay three cell group what kind of? "article.
2014 is about to pass, the upsurge of retail O2O will certainly continue, the retail industry as has developed hundreds of years of industry, in the mobile internet era background, the glow of dazzling new color. The above 10 retail O2O Enterprises, it is not difficult to find, offline Enterprise integration online, online enterprise tentacles in-depth line, containment and collaboration, vertical and deep area, has been a trend. Because of this trend, 2015, retail O2O tentacles will be more and more deep, regional advantages gradually clear, but also means that the regional-centric collaborators will be the exclusivity of the highlights.