2015 Mushroom Street return to social electric dealer

Absrtact: January 20 News, in Hangzhou yesterday, held in the Mushroom Street 2015 Business Conference, Mushroom Street CEO Chen said, 2015, will be Mushroom Street full return to the beginning of the social electric dealers. Mushroom Street revealed that since October 2013 on the online trading system, up to 2

January 20 News, in Hangzhou yesterday, held in the Mushroom Street 2015 Business Conference, Mushroom Street CEO Chen said, 2015, will be Mushroom Street full return to the social power of the beginning of the business.

Mushroom Street revealed that since October 2013 on-line trading system, as at the end of 2014, the Mushroom street, more than 6,000 shops, the total number of platforms in the whole year close to 3.6 billion yuan.

2015 return to social electrical quotient

In Chen's view, the Mushroom Street is an "alternative" platform for consumers to focus more on what customers want to buy, how to buy, how to share after buying, and how to optimize the process, compared with other companies that are more vendor-biased. Therefore, from the shopping guide to the vertical electric business platform change, is not mushroom street pursuit of the ultimate form. Only by returning to the form of the real socialized electric quotient, the "social" and "electric quotient" will be combined with the innovative business model and product form, in order to conform to the general trend of "category operation vertical and user flow to center" in mobile internet.

From the latest edition of the 7.0 Mushroom Street app, the homepage of the Mushroom Street app is no longer a form of "Channel + chart Wall" familiar to the vast majority of users, but a stream of pictures/commodities that are published or loved by users who are concerned. At the same time, the "camera" lens placed in the middle of the first page of the position, and increased the release of goods (photo upload, price sales) function. These changes are from the original "commodity" to the current "people" as the main change, and greatly enhance the social properties.

Chen that Mushroom Street has grown to the size of more than 85 million registered users, and its mission should not just be a platform to let mushroom cool people simply to buy things. It is more like a lifestyle and a diverse community where users can share all aspects of life, make friends, and shop.

Put 300 million to build brand

In response to the "full regression of social power", the 2015 Mushroom Street will continue to add to the brand, and in the business support policy also launched a new initiative.

According to Mushroom Street brand director Fan Yiming introduced, Mushroom Street 2015 will invest 300 million yuan for brand media delivery, including 4 TV series, 2 film deep cooperation, a large number of television, Subway, video sites and outdoor advertising, as well as a number of national scale offline activities held.

On the other hand, after 2014 years of Double 11, the overall turnover of Mushroom Street from the original expected "double A broken 100 million" to the end of the 426 million, many businesses have also appeared capital turnover tension. To this end, Mushroom Street in 2015 will be geared to all platform businesses to provide credit services to help businesses grow at a high speed while ensuring that its capital chain and supply chain safe operation.

Yeu Xuqiang, founder of Mushroom Street, said that for the business of Mushroom Street, 2014 is the platform of the entire basic management and operation system to establish and improve the year, 2015 will be the continuous promotion of differentiation year.

The "differentiation" here, including the difference of the picture, the difference of the style, the difference of the quality and the difference of experience and so on many aspects, encourages the merchant to carry on more merchandise to shoot, further enhances the selection section goods the ability, strengthens own supply chain control ability, and promotes the personal brand the formation and the growth.

Mushroom Street forecast that 2015 Mushroom Street platform total turnover will remain 2-3 times the rapid growth.