2015 Net Purchase consumption report: Domestic counter price is much higher than country of origin

Cosmetics, luxury goods have become a net shopping platform of the hardest hit. Domestic counter prices far higher than the country of origin, consumers are unwilling to patronize the main reason for formal channels, however, the platform in order to pursue performance flow and "the lowest price" showmanship, frequent exposure to fake trouble.

Commercial newspaper observation

Platform Commercial Fakes

Beijing Commercial newspaper reporter in the online search "cosmetics" words, the webpage will show "100% authentic, authentic licensed ultra low price" and other keywords. But this is clearly inconsistent with the facts.

Recently there is a main cosmetics network to buy a platform, because of their own staff to say that their overseas sources of unknown, and even fake, which led to the brand warehouse was investigated by the relevant departments. Although the results have not yet been published, the incident also reflects the supply of cosmetics platform confusion.

Beijing Commercial newspaper reporter on Sina Weibo to see, a "A_ week," the Netizen map and said, "a sophomore in a cosmetics website to buy a bottle of Q version of Dior perfume, not only the color of the taste is also disgusting, angry for a long time, because the website said is authentic but the hand is indeed a fake ah." But now see this bottle of perfume I will only laugh, laugh at why I spent more than 30 yuan to buy ...

Previously, the fake cosmetics were concentrated in the higher prices of well-known brands, such as L ' Oreal, Dior, Lauder, Chanel, Lancome, Gucci and so on. But now, not only in Europe and the United States, recent days, Han Mei makeup is also frequently fake problem.

Last month, South Korea's patent office seized a fake manufacturing hideout in South Korea, and although the hideout has been closed, more than 100,000 fake Polaroid masks are still being removed to the mainland market. A user named "_ Zhang Fish" on Weibo said: "Now a lot of beautiful women will use Korean brand skin care products, in fact, South Korea also has a lot of fakes, some businesses will go to these places wholesale back to China to sell, similar to almost the same, do not understand the best not to buy," and upload more photos of Korean fake distribution center. "

The state Food and Drug Administration in the second half of last year also announced that the national Food and drug regulatory system to investigate the amount of money involved in more than tens of thousands of cosmetics major cases 8, some of the cases involved in the amount of billion. Outlaws more in a large platform to set up cosmetics stores, to very low prices from the counterfeit Heivo point to buy packaging highly simulated fake brand cosmetics, online to genuine substantial discounts on the price of the public sale.

Industry response

Be careful for a long time below 55 percent

Industry insiders said: "When the price discount to a certain extent, 100% fidelity has become impossible, corporate behavior is to profit rather than a loss to make a yell." ”

According to the cosmetics industry, cosmetics only in terms of the product itself, is a cost almost zero industry. The channel, management, personnel, marketing and other costs is the main link to increase the cost. And the cosmetics net buys the merchant to even be able to save the terminal cost directly, as a cosmetics electricity trader says, "own brand profit in 60%-70%". It is also the high income to make cosmetics become the major power of the main battlefield.

China e-Commerce Research Center law and Interests Yia Jianfang revealed that, in general, whether imported or domestic counter products, take the goods discount between 55 percent-72 percent, cosmetics entity store the largest discount in 70 percent. For the electric business, it is almost difficult to get 50 percent of the source from the official channel. Although the platform does not rule out a loss of prices to take out a small number of goods to attract customers, but if it is a long-term discount to sell goods below the purchase price, you should carefully consider, do not be greedy for petty gain.

A person engaged in cosmetics sales further disclosed that "shoddy", "genuine adulteration" has been a fake skin care public "secret." Online sales of Low-cost cosmetics, in addition to a small number of special and sample gifts, others are likely to be counterfeit goods, even if the genuine may be close to the shelf life. "This is true and false mixed selling way more covert, also not easy to be spot check problem, if encounter ' professional ' customer deadlock, also easy to return to the exchange of the problem, a majority of consumers without the help of professional organizations can not put forward the evidence of fake goods, and then claim. ”

Commercial newspaper investigation

The unbridled protection of human rights

At present, online shopping products can not be inspected, true and false to rely entirely on consumers to identify themselves.

In this regard, CIC consultant Chemical industry researcher Li Ganan said that the current market on the cosmetics mixed, and high imitation products are increasingly small differences, for consumers, product authenticity is difficult to identify.

Cosmetics counters staff to the Beijing business newspaper reporter said that the net Purchase cosmetics and counter products from the packaging to see a small difference, so, often have consumers to consult inspection.

Beijing business newspaper reporter call including Hankuang department store, such as a number of well-known cosmetics sales outlets, sales staff are not supported counter inspection. "Only in the counter to buy the inspection." Besides the official website, we can not guarantee the real goods of the cosmetics purchased online. The salesman said. Including a number of cosmetics brands such as Lauder said, and did not open a business website sales authorization, also can not support in the shopping malls counters inspection services, recommend consumers to the formal way to buy.

Counters do not accept inspection, professional certification Body inspection is also not easy.

Beijing Commercial newspaper reporter to test cosmetics for the true and false, call the national cosmetics Quality Supervision and inspection center, staff said, and can not provide cosmetics true and false test, only for the cosmetics purchased to check their packaging standards are in line with national regulations. In other words, the professional accreditation body can test the composition of products and additives are compliance, but can not give a brand is not a fake conclusion.

In addition, testing products is not an easy and easy process. Depending on the test criteria, the timing of the results is different. "10 days, 15 days is possible, but it is not a two-day thing to do." The staff said.

Then the Beijing business newspaper reporter consulted a number of professional institutions, have been the same results. Long time, true and false difficult to identify. In addition, professional institutions to test the authenticity of goods need to pay a certain cost in advance, due to the uncertainty of the ex post facto claims, ordinary consumers are often unwilling to bear this expenditure. Many consumers said that they do not have the time and energy to professional institutions to do the identification.

Commercial newspaper Cross-examine

Behind the low price competition is the financing pressure

Data from the China E-commerce Research Center showed that in 2008, cosmetics net purchases were only 6.02 billion yuan, which is expected to exceed 120 billion yuan in 2015. It's a fast-growing, huge scale. In such a huge market and frequent shopping behavior, the existence of fakes becomes an unavoidable embarrassment. Fierce competition in the industry has created a long-term model of price warfare, which is one of the reasons for the spread of fakes.

In fact, from 2008 onwards, a large number of fashion dealers have sprung up, the investment industry has become a hot area for everyone wants to share a piece of the pie. "Hot money" poured in, but intensified competition, such as Jiapin network, NetEase still goods, the Prestige network in the 1-3 years after the line is closed, product Poly Network is operating in a short few months after a hasty failure.

In the "ferocious" industry competition, the first to live into a fashion electric business enterprise's primary goal, the Life-and-death "price war" has become the main theme of competition. Login to the domestic major fashion shopping platform is not difficult to find, "limited to buy", "the lowest", "Full xx send xx" slogan flooded with the screen.

Five Avenue Luxury Network CEO Sun Yafi revealed that in the fashion electric business industry, some enterprises in order to successfully get the funds of investors and signed a "gambling agreement." Most investors will be divided into several rounds of funds to target enterprises, and the so-called "gambling", refers to the investors and the target enterprise agreement, only when the target company's performance reached a standard line, will be invested in the follow-up funds. Otherwise, the enterprise is faced with the risk of being withdrawn or unable to receive subsequent investment.

Financing, is the most entrepreneurial fashion electric enterprises in the start-up phase of the only choice. Entrepreneurial enterprises like newborn babies, set a variety of instability factors in a, in addition to the team, all need "money" to do backing.

Getting "money" became a top priority. When the new faces emerge endlessly, the price war becomes the fashion electricity business profession competition normal, one side is the opponents continue to break through the bottom line of "the lowest price", on the one hand, investors demand the scale of the pressure, in order to achieve sales target, to pretend true, fake and false goods mixed sell then become the fashion electric business people know the "rules of the game."

Prior to the launch of a short 3-month product network in the close of the eve of the closure, its founder Gebin to the media, suffering from financing difficulties, and said that it operated in the electric business for a short time, and do not want to close the site, closed the site is no way to.

In this respect, Beijing newspaper reporter to the investment industry insiders understand that in the field of fashion, the reason for the "gambling agreement" frequently appears, to a large extent, investors in the risk aversion. "The field of fashion is not like other technical areas, there is a national standard or technical standards there, entrepreneurial companies are high uncertainty, so the investment in fashion electricity market share." I am not sure of the return on investment, the demand for market share, to ensure that sales performance is the most insurance investment. said the other.

"For investors, it is usually the operation of a portfolio, in a number of projects in a number of different proportions, the level of risk to form a group of investments, as long as one or two projects survived, and even listed, to obtain a doubling of the income for investors, this group of investment success." The industry said.

Therefore, the outside world only know the Sequoia capital investment only goods will, poly beautiful goods, beautiful said great success, but see more also take the investment but "dead" of the electric quotient. "Dead" electric dealers are regrettable, but for investors, it is only the capital game to ensure the "portfolio" of the small role of security.

Beijing business Newspaper reporter Wang Xiaojan Shensujian

Weapon

How to identify fake cosmetics

Method 1 Find the right smell

Most skin care products have their own fixed flavor, if you have used the product, it is easy to find that the taste of fakes is obviously different. If you buy a product that has not been used before, it is advisable to go to the shop counter to experience it, and to know the appearance and smell.

Method 2 Check Packing

Authentic cosmetics is strictly sealed, many large brands in the plastic seal of the outside packaging also for the cap place affixed with seals, you can carefully observe the transparent seals and packaging on the time to spray code, to eliminate the risk of some fakes. In addition, you can carefully compare the brand official online packaging and bottle body pictures, shape, color if there are more obvious deviations should be careful.

Method 3 Pull the inscription

Sometimes it takes a while for a consumer to find a cosmetic bottle with a trademark or engraving that is fading and alert to the possibility of buying a fake. Because the big brand's packing bottle workmanship is good, the general deposit for several years will not make the trademark and the word drop paint fade. Consumers can first use sharp objects or nails to pull a bottle body, if found very easy to cut off the pattern and words, you may encounter a fake.

Method 4 look at the sealing foil

Good tube care products, facial cleanser will be sealed with tinfoil, smell and liquid will not leak. Observe the uniformity of the round mouth foil, whether there are burrs, shape, size and the nozzle fitting. Gently pull, whether easily torn off. Authentic sealed tinfoil round the roundness, thickness and material are very exquisite. In addition, if you encounter a big brand of skin care to use foam sealing paper, can almost directly judge is a fake.

Method 5 Toothpaste tube Don't inflate

toothpaste tube type of genuine cosmetics, generally do not appear inflatable, bottle drum drum phenomenon, but is slightly flat. Meet the drum behind the bottle, can be compared to several other methods, comprehensive judge whether the fake.

Lawyer Voice

Rights advice: true and false products together with the examination can do evidence

For consumers in the online shopping platform to buy counterfeit products, lawyers said that the quality of the product itself to challenge the burden of proof by consumers. The consumer may request the consumer association to provide the help, entrusts has the appraisal qualification the appraisal person to carry on the appraisal, the government at all levels should give the necessary financial support to the associations to perform the duty. Appraisal Organization's appraisal opinion can act as the consumer through the lawsuit channel safeguard the evidence.

For the product defects to consumers caused by personal, property damage (such as fake cosmetics cause skin disease, the failure of substandard household appliances in the consumer's personal, family property damage, etc.), for defective products, the exemption from the seller or producer Bear The consumer bears the causal link between the defective product and the damage caused to itself.

For the amount of damages, according to the current "People's Republic of China Consumer Protection Law" provisions, if it is the quality of the product itself, the network sellers knowingly fake products are still sold, consumers can ask the seller three times times the price of goods to compensate. If the provider of the network trading platform cannot provide the real name, address and effective contact method of the seller or the service provider (i.e. the network seller), the consumer may also request the network transaction platform provider to compensate.

If the product is defective to consumers caused by personal, property damage, then the consumer has the right to obtain and the product price equal compensation, or in the case of fraud, the seller to obtain three times times the compensation, the demand for the loss of twice times the following punitive damages.

For some consumers, the professional accreditation bodies only detect cosmetic ingredients and compliance issues, counsel suggests that you can purchase a piece of merchandise with the same brand in the authentic counter, and send it to the inspection and appraisal institution together with the counterfeit goods, and the result of the difference in the composition can be the indirect evidence of the counterfeit product in the lawsuit.