21st Century Real Estate announcement and SouFun strategic cooperation

Absrtact: December 10, Real Estate announced in 21st century, due to the failure to reach agreement on the independence of brand and operation, to terminate and SouFun strategic cooperation. It is understood that since the 21st century real estate was not able to obtain the consent of all third parties within 60 days, the war between the two sides

December 10, 21st century real estate announced, due to the brand and operation of the independence of the agreement, termination and SouFun strategic cooperation. It was understood that the strategic cooperation agreement reached between the two parties had to be terminated because the 21st century real estate was not able to obtain the consent of all third parties within 60 days. At the same time, the "two revolutions" proposed by Zhongyuan real estate will change the rules of the industry, thus aggravating the industry's shuffling speed.

In this case, just and search house "break Up" in 21st century real estate will be how to deal with?

According to the Daily Economic news reporter, the 21st century real estate will continue to promote the existing partner system, franchising mode will be the company's strategic focus again.

Push Partner Program

In early November this year, real estate in 21st Century began to launch partnership plans in Beijing and Shanghai. It is understood that 21st century real estate shares to store managers of the revenue reached 31%.

According to a 21st century real estate Insider, the first batch of 15 partners chose to sign the contract, in the first month of the implementation of the partner system, some store managers ' monthly income doubled, from twenty thousand or thirty thousand yuan directly to 100,000 yuan. At present, 21st century real estate partner system and other real estate intermediary's biggest difference lies in, does not need the store manager to pay the margin, the store manager may carry on the resources according to the operating condition autonomously.

According to the Daily Economic news reporter, the 21st century real estate partner system for the director, regional managers and store managers and other managers, not for grass-roots staff. Scherkingshon, director of the Research institute, said that this may be related to the current flow of real estate agents, the real estate in 21st century only through the establishment of the core staff incentive mechanism to promote business volume.

The general manager of a Shanghai real estate agency said the real estate intermediary to the broker bonus or to the management of the surplus dividend is essentially the same, the premise of the increase in managers ' income is increased business volume, in the established proportion of the broker's income will increase, which can increase staff income, stabilize the talent team, From this perspective, the 21st century real estate strategy is more sensible.

A person in the industry said, because in Shanghai, Germany and the Central Plains and other intermediary enterprises are undertaking similar reforms, the 21st century real estate implementation of the partnership scheme is likely to be helpless, so that or to retain management talent. With the increasing of large-scale intermediary transformation, medium and small intermediary may have to make a response.

Pay attention to Franchising

For the 21st century real estate, because the market share in Beijing and Shanghai are not too dominant, and in the process of integration with the SouFun encounter "acclimatized", and thus had to return to the original development track.

According to the Daily Economic news reporter learned that 21st century real estate will pay more attention to the "heavy concession, Light Direct camp" mode. At present, the company in Jinan, Qingdao and other fields have been promoting franchising. This model can be rapidly expanded without financial constraints and rapidly expanding brand influence, and as the franchisee is self-financing, the risk of 21st century real estate may be reduced to some extent if the market changes.

The general manager of a Shanghai real estate agency said the market share and trading volume were declining after five or six years of direct business exploration in 21st century. Now 21st century Real estate return to join mode, should be to deal with fierce competition defensive strategy, not only can accelerate expansion, but also can do Hanlaobaoshou, if focus on straight camp, the situation will be more embarrassing.

The industry insiders said that franchising can be "everywhere" in a very short period of time, but the extensive nature of this business model will undoubtedly increase the difficulty of management, from the current 21st century real estate situation, franchising is preferable, but in the long run this model may not be sustainable.