24 hours Limit: Haier Online mall challenge self

Recently, Haier Online mall announced that from April 25 to May 6 in the country 100 cities to start "24-hour shopping time limit, timeout is no single" activities.

All along, the sales of home appliances enterprises are facing two problems, on the one hand, the monopoly of traditional home appliances stores, on the one hand, the price of the consumer network purchase platform pressure, to a large extent, restricting the development of sales channels for home appliances enterprises. In order to broaden the sales channels of household electrical appliances, Haier took the lead in the construction of online shopping malls, then, Skyworth, Meiling, TCL, Hisense, Konka, Lan Shi, Panasonic and Zhi Advanced home appliances Enterprises online shopping platform has been on-line.

The rapid development of online shopping market, the main reason is that on-line retail changes the consumer's shopping habits, one is to buy cheap, and the second is to buy easily. From April 6 onwards, Dangdang in Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Wuhan, Zhengzhou, with logistics center to achieve "one day two take, all single meet" of the date of service, the competition from the field of business from low-cost competition promotion to speed competition.

Haier Online Mall "24-hour shopping time up" and Dangdang "Day Tatsu" is the same, are pointing to a goal, that is, the Internet to become more convenient to purchase. Everyone electric delivery is difficult, has been plagued the bottleneck of household appliances enterprises, holiday period, consumers to order home appliances, less than 3-5 days, 10 days and a half months long, to bring a lot of trouble for consumers. Haier Online shopping center dare to promise 24 hours, time out, to challenge their own logistics delivery limit, not only show the confidence of their own logistics distribution system, but also a customer service attitude.

In the traditional channel sale, the user's information is difficult to collect, the enterprise is difficult to grasp the user's feedback in time, which brings great difficulty to the customer relationship management and the user loyalty cultivation. Haier Online Mall to carry out such activities, not only to increase sales, improve economic efficiency, more importantly, through this platform, strengthen the communication between enterprises and consumers, for the promotion of corporate brand image is also helpful.

After a comprehensive e-business, the service must be more humane, family-oriented and personalized, which is the core competitiveness of the home appliance Enterprise's online direct marketing. Over the years, Haier's network sales services are as thoughtful as offline, not only to support the delivery of goods, but also in the provincial capital of the full implementation of free shipping. On the basis of direct marketing to achieve "24-hour shopping", more test Haier service level, if done well, will win more market share.

Home Appliance Enterprises Online direct sales, reduce the cost of pressure, to lower prices to let consumers, this is the only way for long-term development of household electrical appliances enterprises. The "Business Blue Book" released by the Chinese Academy of Social Sciences also shows that the total purchase of electricity in 2010 was 1 time times higher than 2009, reaching 150 billion yuan. Network channel has undoubtedly become the traditional appliance enterprises value the next exerting point, can be expected, home appliances Enterprises will launch a new round of competition in E-commerce platform, and service is the core of competition. Haier Online Mall "24-hour shopping limit Tatsu" is the field of the new round of competition in the false signal.