Iebe 2015 will be held in March 26-28th at Pazhou Yi Wu Pavilion in guangzhou
In late March this year, 25,000 managers of traditional businesses took part in the 2014 (Guangzhou) International e-Commerce Fair (Iebe 2014), where they looked for ways and means to embrace the Internet. Although 2014 is still through the wind and rain, but they have found hope for themselves and businesses.
A year later, March 2015 26-28th, they will again come to Guangzhou Pazhou, together with 30,000 of traditional enterprise managers, and once again participate in the Iebe 2015 Electric Business Fair, to find the traditional enterprise of the path of electronic business upgrade.
These 30,000 managers represent the enterprise, is a small part of Guangdong 400多万家 Traditional enterprises, but also in the foreign trade downturn so that the traditional enterprises began to pay attention to domestic and foreign trade emerging market background, the first to take the pace of the transformation of the traditional enterprises.
Strong demand for electric business service in traditional enterprises
"How to help the traditional enterprises and the electric business Platform, mall, service providers docking, to find the traditional professional market transformation of the best way to become Iebe organizers of Guangdong Province Network Merchants Association of the primary purpose." 】
The Pearl River Delta region is one of the most densely populated areas in China, and Guangdong's total business is the first in the country, foreign trade exports, the number of small and medium-sized enterprises, GDP, etc. are far ahead of other provinces. In terms of foreign trade, Guangdong's exports accounted for one-fourth of the country, in the domestic business, is the main source of supply of electronic commerce, is the most widely used E-commerce, the central area of innovation, at the same time, Guangdong has the country's largest number of more than 7,000 professional wholesale market, facing the urgent need to upgrade
According to the Ministry of Commerce "Twelve-Five" electronic commerce development guidance, it is expected that by 2015, China's e-commerce turnover will be doubled to 18 trillion yuan. The application of E-commerce in enterprises above the scale is more than 80%, the application of E-commerce to complete the import and export trade accounted for more than 10% of the total trading volume, network retail sales equivalent to the total retail consumer goods more than 9%. Therefore, in the manufacturing powerhouse Pearl River Delta, Guangdong Traditional Enterprises in the transition period to enter the electricity business has a huge demand.
But how to change, how to choose a more suitable for their own electric business platform, how to carry out targeted online promotion, O2O How to play, which third-party service providers can use resources, how to use modern logistics services to improve their supply chain quality and so on, are not exposed to the electrical business or contact with very few traditional enterprises the most headaches. Therefore, how to help the traditional enterprise and the electric business platform, the mall, the service provider docking, to find the traditional enterprise transformation of the best way to become Iebe organizer of Guangdong Province Network Merchants Association of the primary purpose.
In the words of Huang Zilong, secretary general of Guangdong Provincial Network Merchants Association, said: "Relying on the world's factories in Guangdong, manufacturing developed, but also the main window of China and the World trade, the organization of international Professional Electricity Expo to meet both domestic and brand business cooperation, but also to open up overseas cooperation to achieve goods through the world. The purpose of the exhibition is not only to show the power and image of China's electric power companies, but also to solve the problems of supply chain, product quality and service, and solve net problems for the traditional enterprises in Guangdong and even the whole country. ”
Looking for the "pain point" of the traditional enterprise's electronic business
"The first Iebe, 25,000 from the traditional enterprise managers to do the audience, they are from the electric business or ready to carry out the business of South China's traditional enterprises, brand enterprises, foreign trade enterprises." 】
The main function of the exhibition is supply and demand docking. On the one hand, found the Guangdong and even the national traditional enterprises on the road of "pain point" to meet their needs. On the other hand, the electric business platform, the mall, the service provider also has to seek the realistic demand of the latent customer. Precisely because of targeted, in March 2014 24-26th in Guangzhou Pazhou Center held the first Iebe, 25,000 from the traditional enterprise managers to do the audience, they are from the electric business or ready to carry out the business of South China Traditional enterprises, brand enterprises, foreign trade enterprises, It is the most professional audience group.
Quality visitors naturally attract high-quality exhibitors. The first Iebe electric business fair attracted more than 300 exhibitors from around the world, including platform business, mall, service providers, E-commerce Industrial Park and other participating, exhibitors not only have Guangdong local platform micro shopping, only goods will, Dream Bazaar, the domestic large-scale electric business jingdong, Suning, Gome, shop 1th, there are also Amazon, Ebay and other world-renowned electric business enterprises, from all over the world exhibitors bring products and services, greatly enriched the Guangdong electric Business Global Vision. In fact, 25,000 of high-quality exhibitors also become the electric business platform, mall, service providers and logistics business most fancy potential customers. Like the third party service providers in Shanghai, in the first exhibition with the White Horse apparel wholesale market signed, cooperation in the development of White Horse E-commerce transformation platform. In this year's double 11 electric business promotion, the Shanghai Business Service customer sales of tens of billions of dollars, with their own services to ensure that all customers smoothly through the year's busiest sales period. According to Pei, founder and vice president of Shanghai Business School, Shangpai will continue to participate in Iebe 2015, implement the principle of the company's major clients to do a wide range of customers, and stare at the incremental market to expand customer contact.
Iebe 2014 near 30,000 square meters of exhibition area, platform mall, service providers, innovation zone, such as 3 exhibition areas, 8 forum venues, nearly 50 forum activities, with strong targeted in the traditional enterprises in the sensational effect, was hailed as the first real E-commerce professional exhibition, Created a professional exhibition mode of E-commerce in China.
Iebe 2015 first additional "cross-boundary electric power" zone
"To participate in Iebe to help traditional enterprises to the domestic and emerging foreign trade market transformation, and even enhance the enterprise facing the Internet era of new competitiveness, have a very specific practical help." 】
The upcoming second Iebe 2015 Electric Business Fair, the exhibition organizers of Guangdong Province Network Business association secretary General Huang Zilong highlighted three major changes:
First, the exhibition scale expands greatly, the exhibition area will expand to 35,000 square meters, set up 5 exhibition areas, 8 venues, hold nearly hundreds activities, the exhibitors are expected more than 500, professional audience more than 30,000 people;
Second, the exhibition area planning has the innovation, in the Reservation Platform Mall Pavilion, the service provider Pavilion, the Innovation Exhibition zone, the Achievement Pavilion Foundation, has added "the Trans-boundary electric power Merchant Prefecture", aims at introducing the global Cross-border Electric Cooperation resources, promotes its cooperation with the Guangdong traditional enterprise;
Third, the exhibition activities significantly increased, in addition to continuing to hold a unique project "Huo Tong World" domestic trade, cross-border electric business Cooperation summit, the annual network business industry selection, various forums lectures, news release activities, etc., to promote the traditional enterprises here to learn from the experience, insight into the latest industry trends, this exhibition will add "Electric quotient @ Micro Goddess Contest", " The annual operation of the electricity trader and the selection "and other activities."
Platform electric Business, Cross-border retailing, mobile power provider, service provider innovation gathering for the future
As of the recent days, domestic and foreign well-known electric business platform, Mall, Cross-border retail service providers, mobile electric business, such as Amazon, Beijing-east, Suning, Gome, No. 1th Shop, only goods will, Dream Bazaar, Google, EBay, telecommunications, Shun Fung, Zho Zhi supply Chain, Shangpai, Tauis, barley, easy to vote, map logistics, Russian speed, Yandex has been established in March 2015 to gather in Guangzhou.
Guangzhou Day Map Logistics as a few can provide Intelligent Logistics 2.0 logistics service providers, will carry their own advanced intelligent logistics supply chain system to participate in Iebe 2015. Tian Map Logistics Chairman Wu Zeyu said that the day map logistics from the inception of the original does not confine themselves to the purely "moving box" logistics service provider role, but in order to upgrade the mentality of the logistics system to study the sales model and warehousing requirements of the electric business platform, in the service of deep digging in different electric platform sales process of storage pain point, Launched a set of major electric platform recognized by the storage service model to service brand enterprises in each of the electric platform sales for the fundamental purpose, to solve the seller inventory in various platforms frequent moving headaches.
The logistics service provided by Iebe Logistics is actually the product which the traditional enterprise participates in the hope of contacting. Because the traditional electric commerce, and not only the electricity business channel sells the commodity so simple, but involves the supply chain system reconstruction, the sale logistics system readjustment omni-directional transformation, at this time, participates in the Iebe to help the traditional enterprise to the domestic and the emerging foreign trade market transformation, even promotes the enterprise to face the internet age Have a very specific practical help.