November 11 0 o'clock, the day cat 1111 online shopping carnival officially opened. According to the data provided by Alibaba Group, in the first minute of 60 seconds, the cat has poured into 10 million users, 10 minutes turnover exceeded 250 million, the final day cat and Taobao turnover fixed in 19.1 billion yuan. The cat's red also benefited from the joint efforts of the electric dealers, camels, Jack & Jones, such as Cat flagship store has broken through 100 million yuan mark, a number of electric dealers through a variety of channels to promote, 1111 convergence of traffic.
United States makeup is one of the most well-known cosmetics business E-commerce company, the annual sales of billion owned by Vichy, Clarins, leisurely, grass set a total of 12 Taobao mall flagship stores and stores. Based on its own business characteristics, United Beauty Makeup in 1111 of the promotion method is, first, a variety of promotional traffic aggregation to their own official web page, and then guide users to accurate streaming to the cat shop to complete the transaction, in this process, United States makeup must protect their own middle page to provide a good user experience guide and jump, The speed of access becomes a particularly important factor.
United beauty Makeup In previous years are their own temporary purchase server deployment 1111 promotional period of the site to respond to the outbreak of access traffic. In the continuous growth process, United States makeup is also actively change their technical framework to adapt to marketing methods. 2012 Double 11, in order to be able to deal with a good solution to the huge flow of instantaneous surge, united beauty makeup found Aliyun.
Aliyun's business architect recommends that United States deploy its static web site using the Aliyun OSS (Open Storage Service) solution, which is a massive, secure, low-cost and highly reliable cloud storage service. Users pay for the actual use of their resources every day, without the need to pay upfront for fast-growing businesses. After accounting, if the United States to support the estimated 200,000 flow of U.S. makeup, the total cost of only 2.8 yuan. In addition, Aliyun OSS will provide very flexible bandwidth, up to 100G of downlink bandwidth, to meet high concurrent access, can cope with the sudden flow of promotional activities.
Jack Ma, chairman of Alibaba Group, believes that the 1111 shopping spree is a signal of China's economic restructuring, the new Economy (310358, fund bar), the latest marketing model war on the traditional marketing model of the war, and in the new business model behind the need for a more appropriate technical framework to support. On the instantaneous outbreak of huge visits, the cat, Alipay by virtue of a huge technical support system to protect the stability of the trading platform. For each individual businessman, in order to use the 1111 online shopping spree trend, the electric business also must meet its own challenge. In the service field of the small and medium electric business, it will be a promising market, Aliyun with keen market sense, provide cloud computing service to meet the demand, occupy the market opportunity.
It is understood that Aliyun OSS currently has a sing bar, one person, sync disk, fast enough, Amoy Agreeableness and other well-known users, for many cloud storage service providers, E-commerce sites and mobile phone application sites to provide including pictures, software and audio and video files, such as storage and access services.