3 Elements of a Community economy

Community Power is it really that big? It will play a role in future business How about ?

A group of people who unite to take advantage of others

Now, in the PC Internet age community, the main form is the community, such as Tianya, Baidu Bar, etc., in the mobile terminal period, the Internet has become part of our body, is the body and thought extension, every moment will exist. Your circle of friends in the mobile connection may not be around, may be far away, but basically your friends or friends of friends, that is, with each other through some kind of bond has been linked together.

What is the basis of forming a community? Clay in the "organization of the Organization" has been very clear that: 1, the common goal, or the program, Popular said called the tone, force, the crowd through the program, the adjustment has done an effective partition, basically can do to make the right people together. 2. Efficient Synergy tools. This is why in the PC age community is more difficult to establish the reason, micro-trust, micro-blogging These real-time tools, making synergy very easy; 3. Concerted action. For the first two reasons, concerted action has become easier, and this concerted action has in turn contributed to the stability of the community.

Once a group of people gather, they will have the ability to take advantage, which is the source of business interests. Many people do not trust the brand, the media hold out the brand meaningless, but will trust the recommendations of friends, recommendations and trust will constitute the future of the Internet Society's basic organizational form, because the cost of communication is getting lower.

With the mobile internet to the media deconstruction, everyone is media, charismatic personality of people and things, this era is particularly easy to highlight. So, the mobile internet age, attitude is also productive.

The core business of the future is the community

Does every brand have its own community? The point of this problem is that not all users can be members of the community. Starbucks has 33 million fans, these fans around a shop or a specific program can form a different community, but these 33 million people are not a large community.

The logic of the industrial society is to scale, to make beverages is to make Coca-Cola, to sell a can of soda to the whole world, because scale can produce efficiency, this is the Basic Law of industry. But there will be a change in the way business grows in the future.

Industrial society will end in the next 10 years, but many people do not realize that the destructive power is rising on the plane. The competition in the future is not the competition of peers, but the Cross-border competition. Why is millet gross margin so high? Because it threw away the traditional baggage, do not need to channel shop, do not need to channel the money back, do not need to set up repair outlets, through the internet to the lowest transaction costs. More than 10 years of mobile phone veteran companies look stunned.

1, the ultimate product + intentions of publicity

How does an enterprise build its own community? Two words: In order to make the spirit of the road to do products, in the way of courtship to do spread. What do you say? products are not extreme, nothing is virtual.

Lo Zhenyu, if it weren't for his material and his attitude, it is impossible to have such a great influence; Starbucks to do is not to make coffee so extreme, is to talk about the fan economy; Similarly, Huang Taigi pancakes, carving ye beef brisket if the product or experience is not extreme, are just the use of the Internet to form an efficient spread of speculation, Luo's hammer. If the product comes out, no two brushes will grow.

It's not enough to make the most of the product and experience, you have to learn to spread. Many people naturally dislike the spread, will be spread as a opportunistic, always holding a bouquet is not afraid of the alley deep attitude, waiting for someone to find you. Do not say that in the mass media era this concept is wrong, in the mobile internet era, it is not even the chance to survive.

The mobile internet is bringing another huge new opportunity, which we call the "social dividend era". In this era, who knows how to socialize, know how to spread, can grasp the opportunity of business. A very important feature of the business of mobile internet age is "market is dialogue", that is, we must speak in words.

2, do not play the fan economy, only pick the right person

Is the fan economy the social economy? obviously not. Any brand should have its own fans, but if you just stay at the fan level, it is simply to change the former loyal users a new term. "No fans do not brand", this sentence is true, but conversely, which brand does not have their own fans?

So, never mention the word fan. Only say users, members, friends, partners, no fans. Because the fans are the center of the idol worship.

Only when your customers become users, users become fans, fans become friends, it is a community. Pick the right people in a community way, and then "expect" to produce wonderful results.

Under the impact of the Internet, many large organizations are in the precarious position, in which people should use a kind of posture to stand? It is the most responsible way for your current employer to take advantage of the resources that the organization has given you, to do something that the whole market can see and to complete the rise of the individual in the original organization.

3. The value of the community lies in its operation

Now the world is full of uncertainty, the random combination of factors, opportunities, diligence, patience, chain of relationships, just paired, a flower opened, and there is no standard to determine who is the loser. So repeat entrepreneurs are popular, because he has experienced repeated failures, lifting a lot of uncertainty.

The following factors seem to make it easier to combine successful formulations.

The first is small, only do point, no longer try to do line and surface. Many large organizations are considering how the Internet can be transformed, the first one to make themselves small, small to a personality or a personality, so in the future the world to do their own is almost the only choice, that is, the charm of the personality body.

The meaning of the charm personality body to the community is equivalent to the common platform within the three principles of Shirky synergy. Whether it is a person or a public number, will unconsciously form their own attitude and ideas, this attitude and claim is the charm of personality, fans because of identity will be gathered together.

The second is the connection, you judge the future of the Internet business depends on whether he is blocking the connection or promote the connection, who hinder the connection will not be good to die, who promote the connection will have everything. For example, Googleglass is a good product because it allows people to be online anytime, anywhere.

The 3rd is to form a community by connecting. The value of the community is the operation, a group of people may be a mob after the gathering, but also can make big things, the most important thing is what. Know exactly what to do with this group of people, such as fund making, VCs, and maybe even internet finance. You can't just get people together and play mahjong or chess, depending on the decision makers.