30.16 dollars, this is auto Beijing time 11th evening opening price

30.16 USD, this is the opening price of auto Beijing time 11th evening. It's a whopping 77% of its 17-dollar issue price. Although analysts had previously ventured to forecast the 25-dollar opening price, Auto's performance was unexpected. According to the opening price, auto's market value reached 3.2 billion dollars.

Why is the capital market so bullish on auto? After the listing of the auto next strategic direction and where?

Auto, with its strong media attributes, has been evolving on the road to a transition-power-provider platform. This year, the double 11, auto spent 50 million yuan to host a grand Carnival of car-buying, and finally achieved 2.6 billion yuan in the transaction amount. According to data released a week ago by auto, nearly 13,000 of the 17,776 orders generated by auto in the "Double 11" event had been removed as of December 2, while the site also collected photos of 8267 user invoices for car purchases. Upload a car invoice photos such a very time-consuming move, behind the embodiment of the fact is auto has always been the operation of the logic, the greatest degree to maintain authentic.

Car electric dealer, is not a completely fresh thing, as early as a few years ago, the cat had to find the car manufacturers to test the water. But all along, the car in the electric business platform sales more just play the role of marketing, gimmick means far more than its practical significance.

Because of the particularity of the industry and products, the automobile electric dealer is not to short-circuit the traditional 4S shop, but to play a O2O bridge role. Then the car web site in the process of promoting automotive online sales, in addition to playing the role of collecting sales leads, but also what role can play?

Auto seems to have found his way.

One of the biggest headaches for car shoppers is the opacity of the car's price, even if the same car has different prices and promotions at different 4S stores. This is precisely what auto is trying to break down, according to auto insiders, to eliminate asymmetric information on both sides of the car trade.

From the dealer's point of view, the Iron curtain of the price system gives them the flexibility to control the pricing of their products, but it creates a layer of barriers to consumer buying. Buyers must work with dealers wits, and eventually make their own heart haggard may not be able to get a most favorable price. In fact, for this year's dual 11 car purchase festival, Auto to cooperate in the 4S shop to launch a lot of lobbying work to ensure that consumers can get the most favorable prices. Encounter individual 4S shop in the consumer lift car temporarily changed his mind, auto even directly find regional distributors to coordinate intervention.

It is reported that auto is trying to study a new way to uncover the iron curtain of dealer prices. For the sake of their own interests, dealers are obviously unwilling to make their products transparent, but for those who have finished buying, they are at least as knowledgeable about the cost of their own cars, and the cost of making public their own purchases will not hurt their interests, provided that there is an appropriate incentive mechanism They will certainly have the incentive to share their cost information for their car.

Auto is hoping to use this part of the user's strength, based on their huge user base, take "crowdsourcing" way to achieve the transparency of the car price. Although the difficulties, but if you can dredge up the interests of all parties to make it, it must be a boundless thing, and, more importantly, this will be a reversal of the existing car sales chain.

Whether auto can successfully complete the excesses of a website from a media site to an electric dealer will be the company's most deserving attention in the coming years.

Five things you need to know about auto

1.2013 Q1 to Q3, revenue 830 million yuan, year-on-year growth of 62.7%;Q1 to Q3 net profit of 333.5 million yuan, an increase of 200%.

2. Three of the camp receipts are automotive advertising (60%), Dealer Membership Services (26%) and distributor Advertising (14%).

3. At present, the number of registered dealers 22,809, of which 9,320 paid members, accounting for the ratio of 29%.

4. According to Eric's data, the current auto registered users nearly 8 million. September 2013, auto website daily UV 5.7 million, daily average PV 104.2 million.

5. Prior to the IPO, the largest shareholder was the Australian telecom, with 71.5% per cent of the shares, founder Li accounted for 5.3% of the shares, and company CEO Qin held 3.2%.