315 Data Outlook: Small NET purchase complaint is the hot spot of e-commerce complaint

Wood

March 11 The latest news, http://www.aliyun.com/zixun/aggregation/7836.html "> China e-Commerce Research Center released the" 2012 China E-commerce user experience and Complaints Monitoring Report (hereinafter referred to as "report) , the report is an important part of the "315 Power business Month" launched by the center.

Report according to "China E-commerce Network purchase complaints and rights of public service platform" for the national network to buy users 2012 of e-commerce complaints cases, through the sample and data system research and analysis.

In this respect, China E-commerce Research Center director Lei researcher said, the center issued the annual "2012 China E-commerce user experience and Complaints Monitoring report," The move aims to better motivate the electric business enterprises to focus on user experience, improve services, improve customer satisfaction. In addition, also help the vast number of network users nationwide to better safeguard their legitimate rights and interests, improve protection and awareness.

According to the report of the user E-commerce complaints related to the amount of statistics show that 44.1% of the user complaints amount in 100-500 yuan, the largest proportion, 25.8% of the user complaints amount to 100 yuan below, 19.6% of the user complaint amount of 500-1000 yuan, 8.2% The user complaint amount is 1000-5000, and the 5000 yuan complaint only accounts for 2.3%.

It is reported that 1000-5000 yuan between the complaints accounted for a rise in the comparison last year, mainly focused on household appliances, energy-saving subsidies complaints, more than 5000 yuan complaints mainly appear in the fishing site, network fraud, mobile phone industry portal registration and other fields.

In addition, gender statistics on users of e-commerce complaints were reported to show that in 2012 of the year's e-commerce complaints, male users accounted for 68.5%, compared with 31.5% per cent for female users. This shows that the female users in the E-commerce consumer rights awareness is relatively weak, when encountering their own rights and interests violated, more choice of settling and silence, the awareness of rights need to strengthen.