360 line, line can do E-commerce

360 line, line can do E-commerce

The Heart of Rock

In the next decade of aphasia Internet and Internet, the author briefly discusses the prediction of the next Internet innovation point. The next innovation point of the Internet will appear in the real economy enterprise, meanwhile the Internet company and the real economy Enterprise also merge.

The best combination of real economy and Internet is electronic commerce. In this regard, whether it is Alibaba's Ma Yun, or Tencent's horse think so, horse in Tencent in the fourth quarter of 2009 earnings Conference site on the media said: "He is more optimistic about E-commerce, microblogging and life services." Ma Yun also said recently: "In the next 10 years, if the enterprise does not do e-commerce, there will be no business to do." ”

In the two "big guy" group to the electronic commerce applauded at the same time, March 17, Ministry of Commerce, Yao Jian at a regular news conference pointed out that the Ministry of Commerce's current focus is to support the traditional commercial enterprises into e-commerce; In addition, the authorities forecast that the 2010 Chinese online shopping transactions will reach more than 500 billion The growth rate remained at 70%.

E-commerce has undoubtedly become the most popular Internet product for 2010 years, and the "two-way convergence" has taken place, and the boundary between real economy enterprises and internet enterprises has become blurred.

Direction one: E-commerce companies involved in the traditional real economy

While the real economy enterprises are eager to enter into E-commerce, Internet enterprises have also begun to increase the investment in the real economy. The author has analyzed this phenomenon, that the Internet itself is virtual, and only through the integration with the real economy, can not be "castles in the Castle", to be profitable.

From the current Sina, Tencent, Sohu, NetEase, Alibaba five big internet giants of the financial results, we can see alone rely on advertising business to earn revenue from the decline in corporate revenue, and to live close to the Netizen's business, the revenue significantly increased, Alibaba and Tencent's 2009 annual earnings can see this.

Recently, Alibaba tried to invest in private logistics companies, vigorously build warehouses, but also in many cities under the pilot Taobao online shopping shop, Taobao is from the line to penetrate the line. The current racket is doing the work of E-commerce and Tencent's existing virtual goods linked to win E-commerce users interest. For example, through Tenpay to the mobile phone recharge, will give you back, and enhance the value of your QQ member growth, E-commerce and virtual goods combined, this is a fusion example.

In addition, Jingdong Mall, new eggs, such as the company has been playing the real economy and the integration of the role of the Internet, because they directly with the brand factory to discuss cooperation, and Su Ning, gome as a level of dealers.

Direction two: The traditional entity enterprise opens up the new electronic commerce Channel

Remember the reader read the article and asked me what is a real economic enterprise? Real economic enterprise is like Gome, Suning, Cofco, Haier, Lenovo, Belle, Li Ning, such as these related to traditional manufacturing enterprises, they have been relying on the entity's stores and channels for product sales, sales outlets all over the country's major cities.

There are many problems in traditional entity enterprises entering into electronic commerce, because they do not have the experience and talent of Internet. So the traditional entity enterprise enters the electronic commerce to have many methods. This includes: Taobao, Pat on the platform to open flagship stores, Midea Electrical appliances, Dell, Jack Jones, excellent Uniqlo and other enterprises are doing so, the advantage is that the process is simple, no need to invest a high cost to build the platform, no need to invest a lot of energy to operate, but because attached to the third party platform, so unable to master the behavior of the core users , cannot carry on the related data analysis, cannot carry on the integrated marketing.

The second way is similar to the construction of Cofco Group I bought a network, the formation of their own team, responsible for the establishment of the site, maintenance and other full set of work. The advantage of this is that it can reflect the alienation of service and product differentiation, but it needs a huge cost of development and a long period of information system development, but also bear great risks. This e-commerce, similar to the ERP information system, the need from the CEO to the staff to fully recognize the work, and the enterprise process for large-scale transformation.

And the third way is similar to the Belle International this way, Belle International is China's largest women's shoe retailers, in the recent official online official shopping site, they adopted the largest E-commerce software and service providers Shopex's standardized E-commerce software program for two development, Quickly build their own e-commerce site. The company owns the flagship store of third party platform such as Taobao Pat, can use Shopex to build a more independent brand net shopping mall, also can manage the order of Taobao flagship store, this move is compared with Cofco Group, Gome to build E-commerce website and can reduce the risk. I believe that the use of Third-party technology companies standardized E-commerce procedures to build a station model is bound to become a large number of small and medium-sized enterprises to enter E-commerce, but also the most convenient, input and output the most reasonable way.

The "bidirectional convergence" of the

Entity enterprise and Internet enterprise is happening quietly, which makes the author feel very excited indeed. And I firmly believe that any entity enterprises have e-commerce opportunities, just to see how you find the doorway, whether you are home appliances digital, or clothing shoes and hats, or chemical building materials, or service leasing, or print scan .... 360 lines, the line can do E-commerce!