360 Mobile Desktop Professional Edition 3.0 New Vision Project Summary

Project background

360http://www.aliyun.com/zixun/aggregation/10265.html "> Mobile Desktop Professional Edition is a desktop management product for the Android platform.
The products have different levels of problems in version 2.0, including:
Chapter 1. Vision: Logo brand expressiveness, cognitive weakness, System icon table meaning is not clear, the overall platform vision system is not unified
Chapter 2. Interaction: Product function module is not clear; interactive process too complex, not unified, etc.
In summary, the 3.0 version of the design aims to optimize the 2.0 product vision, unified product Vision system to enhance the product's visual image and brand value with a new face.

Product positioning analysis → user group research → Divergent thinking → interactive output → high fidelity graphics output

From the earlier research we summed up the current market on the desktop products to emphasize the positioning, and people to this kind of products to the feelings of the main features highlighted in the function: Rich content, entertainment fun, cool interactive, changeable theme.

Through investigation and sampling survey, the main audience of our products is about 18-35

Comprehensive above, the product in the color value of our performance more youthful, entertainment, diversification.

Brand image is an important way of user cognitive products, in logo design, retain the original logo quality elements, to create a new brand image to enhance the brand's influence, expand user awareness and loyalty to the brand.
In the shape of the 360 brand elements into the body, in order to inherit the unification of 360 corporate brands.

Continuous graphic effects of the logo design is characterized by the use of a series of graphics to combine or layered stacking arrangement, usually in color using the same saturation color gradient or the same tone of color combination.
This type of logo visually gives a more brisk and lively feeling, but also expresses a harmonious, development, inclusive, unity of the design concept.

Desktop System icon, in the form: the continuation of the logo of the DNA elements, in the ideographic: visual communication clearer, in the design: light, thin and without losing the texture of expression


Brand DNA in the overall launcher design elements, in the visual communication and interactive experience to maintain a high degree of consistency. To ensure the unity of the platform.

Personalized Custom Widget

Conclusion

Based on the design trends and product objectives, quickly and accurately identify product problems, and provide a reasonable and effective solution; Take the user experience as the product escort, improve the user's satisfaction.

Visually bring the product to a new level. At the same time to meet the functional needs of products, improve the quality of design and integration into the micro-innovative design concept, so that the results of a more complete and effective landing implementation and to bring value to the product and win the recognition of users.

What is more important behind the platform is teamwork. In agile development and rapid iteration of the corporate culture, we are running forward ...

UXC GUI Team
Thank you for reading
Mobile Desktop Products Official website http://mobile.360.cn/index.html

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