360 promise to all developers, 360 will only do the pure platform

Summary: Sina Science and technology news July 26, 360 Vice President Chen in Shanghai, ChinaJoy received Sina Technology interview, said 360 to all developers promise, 360 will only do pure platform, and constantly open users, data, revenue, services, not their own research and development

Sina Science and technology news, July 26, 360 Vice President Chen in Shanghai, ChinaJoy received Sina Technology interview said, 360 to all developers promise, 360 will only do pure platform, and constantly open users, data, revenue, services, will not develop their own games.

Chen revealed that the current 360 hands on the platform has been fishing talent, the Sword of Kings, I call Mt and so on a variety of tens of millions of levels of game. Current app distribution channels, the application market has accounted for 70% of the total download, is already the most mainstream software distribution channels, according to the Iris data, and in these 70%, 360 mobile phone assistants accounted for 40% of the market share.

"The industry has been a lot of debate about the user's ability to pay for the Android platform and the system ecology, especially when the hand-traveling developers often encounter the warm hints of caution," Chen said, 360 from the domestic revenue data from several popular games, only 2013q2 the hands of the platform's income to reach 1.28 billion yuan.

"Among them, the domestic Android mobile phone game on the amount of Q2 this year has a very significant growth in domestic developers of mobile gaming generally optimistic, coupled with the catalytic market, the whole tour market continues to warm up, Android is no exception." "Chen said.

According to the 360 company released, 2013 Android mobile game Data Report, user research, from the player's preference for the type of competitor, which to 27.4% leisure class players for the largest proportion, followed by the Adventure class draw card players.

"Choose to develop web game developers, the special direction is the role playing game, must be in the subject matter and play the innovation, and then find Blue ocean." Chen said combining 360 operational data analysis products and user behavior, found that according to the use of frequency and retention rate can effectively determine the game positioning and profitability model, so the special recommendation of developers in the game after the release of the retention rate, and the retention of the user's game frequency, because these retained players will bring more benefits to the product

On the market strategy side, Chen suggests that developers try to internationalize after running to a certain level, as overseas users are more likely to share their spirit and pay habits in favor of a new level of product.

In the subject matter, Chen revealed that according to 360 of the company's rival users cluster analysis found that the largest number of casual players up to 27.4%, followed by the Adventure class draw card class.

Although the game class players accounted for the minimum proportion of all users (only 5.3%), but the online game is the golden Treasure of the Hand tour, is also the most clear mobile Internet profit model, online games players prefer to play a role, but the user's taste more and more picky, this also reminds developers in the role of the topic must be innovative.

In terms of profitability, Chen advises developers to accurately analyze their games and users, to find the right product positioning and profit model; In the case of role-playing games, the frequency and retention rates of such games are high, driven by depth of game content or social factors, and are more suitable for the built-in pay (IAP) model.

360 company released mobile game loyalty Matrix

"In fact, the weekly retention rate of a hand tour is bound to decline, but the long-term retention of the user will produce a short-term number of times; So after the game is released, it is recommended that developers pay special attention to the retention of players, and develop strategies to improve the retention of the player's game frequency, so as to "Chen said. Elwyn)