360.1 billion yuan to buy the domain name 360.com

Absrtact: When I was in college, my roommate sister Zooey ran me in front of me, 360 website was a foreign company black, until one day I really can't stand to tell her the truth: 360 domain name is 360.cn, you log in 360.com is someone else Vodafone. I don't think anyone could have done that.

When I was in college, my roommate sister Zooey ran me in front of me, "360 site was a foreign company black," until one day I really can't stand to tell her the truth: 360 of the domain name is 360.cn, you log in 360.com is someone else Vodafone.

It is estimated that no one is more depressed than 360.

Qihoo 360 Company has acquired the international top-level domain 360.com on February 3, 2015, the acquisition price is 17 million US dollars, about the renminbi more than 100 million yuan, has refreshed the domestic company to acquire the domain name the highest price. Currently click 360.com has jumped to haosou.com (this is the 360 search site). View 360.com whois information, has been attributed to Beijing Qi Tiger Technology Co., Ltd.

No one will say that 360 is black again.

The abacus of Vodafone

Interestingly, the domain name previously belonged to Vodafone. Founded in 1984, Vodafone is one of the largest mobile communications operators in the world, with 100,000 employees and 333 million users. 2009 defeated a domestic IT company, got the 360.com domain name, the transaction price is unknown. 360 had been in negotiations with Vodafone for three years but had been unable to reach a deal when 360 of the top bids had reached $14 million, while Vodafone's offer was 2 million US $ +5%.

Three years later, 360 finally got the hoping domain name, the price is 100 million yuan. Originally this had been abandoned domain name, the value doubled.

Look at the amount, it is quite a lot, refreshing the Chinese company to acquire the record of domain names. However, the red leader wants self-willed, also depends on Vodafone to give this opportunity. It is said that in recent years, China's IT companies have been looking for Vodafone to negotiate to buy 360.com this domain name, which is likely to have 360 of competitors.

For Vodafone, which has ample cash flow, this time willing to sell 360 Shinshu, is not only to give enough price, it is likely to be a fancy with 360 of the possibility of cooperation.

By 2000, Vodafone had spent 2.5 billion of billions of dollars in a move that accounted for 2.5%, and in 2002, it had increased its stake to 3.2% per cent. But in 2010, Vodafone dumped all of its shares, 6.6 billion of billions of dollars, and withdrew from the Chinese market and relocated to Europe, Africa and India.

Vodafone, who missed out on China's smartphone dividend, has been hit by the ceiling in global markets as China's smartphone boom is raging and participants are making a full pot. At this point to want to return to the Chinese market, is not easy, can only find partners hug thighs.

360 is a good partner, will be determined to "take AK47 to the south to do mobile phones." Although the 360 special machine failed, but the red leader has never given up on the phone, he also said that "to the mobile internet to achieve the ultimate security, you must do their own mobile phones, so as to deeply intervene in the bottom of the operating system." At the end of 2014, he also spent 409 million of dollars on a joint venture with cool, and recently hooked up with the upcoming "Magic Factory" to continue to do the phone with Lenovo.

In the Chinese market to do mobile phones, both sides of the demand is big.

360 Big Business

It's not new for Chinese IT companies to buy domain names at a big price. March 2013, Jingdong 30 million buy back jd.com;2014 year April, millet spend 3.7 million U.S. dollars to buy a new domain name mi.com, replace the xiaomi.com;7 month, SouFun 6 digits to win the new domain name Fang.com;8 month, where customers pay a large price to enable a new domain name fanke.com, replace vancl.com;9 earlier this month, constructed spent 6 Million acquisition of wanda.com domain name.

360 acquisition of 360.com Domain name is also the general trend.

As mentioned at the beginning, not 360 depth user login 360 is often conditioned by the input 360.com, but this domain name will not jump is 360. 360 the current domain name mainly includes: 360.cn, sou.com, sou.cn, so.com, qihu.com, 360kan.com, 360sou.cn, 0360.cn, 3360.cn. But many users are more accustomed to entering 360.com.

Once this domain name is taken away by competitors, it is to make a wedding dress for others. It is said that 360 of competitors and Vodafone had previously negotiated the acquisition of domain names. 360 must be worried about this.

More deadly, the search brought to advertising revenue is 360 of an important source of revenue, but in the user heart, 360 = 360 security defender =app, basic search without contact. It's a lot different from Baidu, which does the same search. Users think of Baidu, can think of baidu.com, think of search. Users do not feel that you are doing search, how will you take the initiative to use your search?

In addition,. cn makes it easy to associate with Chinese companies, and companies that generally want to expand overseas users often have a. com domain name, which is also missing from 360. In 2013, 360 announced an international strategy to launch a PC-facing Internet security and mobile security for the handset-side. However, progress is not satisfactory. In April 2014, it reached a strategic partnership with state, spending money on roads, and using the latter's distribution platform to export its products overseas. But it also faces attacks from Chinese companies such as cheetahs. Vodafone is one of the world's largest mobile telecommunications operators, with investment in 27 countries and over 300 million worldwide users. With the internationalization of the domain name, if there is Vodafone to help, 360.

360 to break out.

In the last year or two, 360 has been a bad time: Search is the important support of 360, but since Sogou was Tencent horizontal knife after love, 360 no longer the former glory; security is 360 of the important card, but 3Q, 3B after the war, Tencent and Baidu have put manpower, material resources, financial resources, to complement the "safe" short board Distribution is 360 to an important breakthrough, but Baidu teamed up with 91,360 of the advantages disappeared, obediently let the mobile distribution first position; hardware is an important opportunity for 360, but except for 360 child health, 360 of intelligent hardware does not give force, 360 of the special machine has not been landing.

internal and internal, 360 should also feel the pressure. Such a stubborn person as the red leader will come back. Shing 360, the recent movement repeatedly. This 100 million yuan acquisition domain name, is only a microcosm. There have been a lot of recent 360 big moves in investment and products.

Investment:

January 2015, 360 invested 200 million yuan and Lei branch set up a joint venture to launch the new router.

December 2014, 360 announced the establishment of a joint venture with the cool, investment 409 million U.S. dollars accounted for 45%, continue to do mobile phones.

December 2014, 360 and light media set up a joint venture company, accounting for 60%, operating the film-oriented Internet video business.

Products:

December 2014, 360 launched the "Free phone" death knock Micro-letter phone book.

October 2014, 360 launched the "360来 shop Qualcomm", connecting users and business tools, die knock Baidu Direct number, micro-letter service number.

In addition, with Zhou relatives of the former 360 vice President Li out of business, did the desktop launcher "APUS", January just won 100 million U.S. dollars financing.

See 360 this year's share price, no wonder the red dress leader will be willful?

[