3G e-Commerce personalized service is the key

According to the latest data released by the Ministry of Information Industry, as of the end of May 2009, China's mobile phone users have more than 600 million, a huge user base for E-commerce Enterprises to provide a broad service space, but also create a complex business needs. From this we can see: "With the entry of 3G platform, mobile communications market more and more diversified, the future around the 3G platform E-commerce era will be more prominent."

At present, with the three major telecom operators in the 3G business, around the 3G platform E-commerce value-added business has become more and more attention. And many non-traditional E-commerce Portal Enterprises to launch a mobile platform is proof, from which we can also see that the domestic mobile business market in the rapid development, but also presents some new features and changes, to participate in the parties brought both opportunities, but also brought challenges.

And, for users, the 3G era is undoubtedly the most attractive to enjoy a more personalized, more intimate, more convenient mobile communications services, rather than a simple concept. Therefore, how to grasp the demand of consumer differentiation, the formation of personalized service consumption is the key to enterprises to occupy the market opportunities. ”

Therefore, in the face of many traditional enterprises, only in the fierce market competition can learn how to do the market, only in the process of providing services to users, can better find market demand and market opportunities. "In other words, only personalized service can seize every opportunity."

So, how to provide personalized service to customers? Then we have to look at the marketing point of view to provide personalized service premise, that is, should know what kind of people when and where the way to buy. If you don't know your customers, how do you provide personalized service to your clients? Some days ago, the author in Tsinghua University leadership training online to see a 3G e-commerce change marketing case, let the author feel very profound.

The case of China-enterprise Power is a professional provider of information operations services companies, in the 3G era launched a mobile E-commerce products, "several business Z" Network marketing platform and the Mobi domain name and other services. Unlike traditional e-commerce, enterprises no longer need to ship to sea, but can drive their own boats to wind and waves. through. mobi independent domain name and common Web site, Enterprise mailbox, digital business platform can establish their own image. More importantly, the business model of offline and traditional internet is extended to a mobile platform of 600 million users.

Seemingly simple products, in fact, behind the secret. The introduction of these products, the Chinese enterprises not only study the needs of their own customers, but also to customers of potential customers to carry out a certain study. In the marketing field, such cases are rare. The so-called enemy, win. Most of the time, just study their customers. However, such research on the dynamics of China's enterprises is not a kind of unproductive. After studying the customers ' customers, the enterprise can provide more service to its customers, and help them to achieve success. Because research can tell which people are consumers, where and when they will buy products, so that they can achieve precision marketing. For customers, such service is the most personalized service. Therefore, customers will not be blind because they cannot find customers. Several business Z marketing platform and the introduction of the Mobi domain name and so on, is the final hard embodiment of personalized service.

And in the marketing industry has been circulating such a word, the run-off service. In other words, under the same hard resources, through personalized and user-friendly service, tying the hearts of customers. It looks very easy, but it's really hard to do it. As mentioned above, if there is no research on the customers ' third party customers, there will not be a great popularity of the network marketing platform. It is because of the research that there is such a result.

To sum up, in the 3G e-commerce era, how to provide customers with personalized service, is the key to success. Because, all people stand at the same starting line, except hardware service, that is software services. If you use your head, the most scientific way to run faster than others, is the first to reach the point of view. For the enterprise that wants to enter the wireless electronic commerce domain, the choice soft condition is stronger service provider, is the key that runs in front.

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