4 Home appliances business to achieve "profitability", the profitability of the consumer become possible?

Absrtact: Yesterday, only the goods will be released in the fourth quarter of 2013 and the full year earnings, the data show that only the goods will have achieved 5 consecutive quarterly profit, net profit of 25.4 million U.S. dollars, this value is 4 times times the same period last year. According to reporter statistics, the current self-employed industry has jingdong, when,

Yesterday, only the goods will be released in the fourth quarter of 2013 and the full year earnings, the data show that only the goods will have achieved 5 consecutive quarterly profit, net profit of 25.4 million U.S. dollars, this value is 4 times times the same period last year. According to reporter statistics, the current self-employed industry has Jing Dong, when, only the goods will, Poly-Mei Excellent products 4 realized a profit.

Li Chengdong, an analyst at the Beijing News, said that with the increase in the volume of business sales, the electricity quotient of upstream bargaining power significantly increased, and the intensity of the price war has been reduced, which makes the profitability of the merchants possible.

Annual realization "swung"

In the fourth quarter of 2013, the total net revenue of the commodities meeting was $651 million, an increase of 117.3% per cent and net profit of $25.4 million, up 300% per cent year-on-year, according to data released yesterday.

The only thing to say is that performance growth is driven by an increase in the number of active customers and orders. During the fourth quarter of 2013, the number of active users was 5.7 million, an increase of 119.5%, and the number of orders increased by 102.4% to 17.7 million.

At the same time, the company's gross margin rose to 24.5% per cent year-on-year, while net profit rose to 3.9% from 2.1% a year earlier.

2013-year, the only product will net revenue of 1.7 billion U.S. dollars, compared to the year 145.1%, profits 52.3 million U.S. dollars, 2012 annual performance loss.

Self-employed to achieve profitability

Once upon a time, since the "model cumbersome" has been widely criticized, there have been analysis of the industry, the self-employed electricity dealers similar to Wal-Mart, profit margins are very thin, it must be increased by scale to achieve profitability. By contrast, Taobao and the Sky Cat Platform electric business model, through the way of advertising will flow, the profit is relatively easy a lot.

The first profit-making business is the only product. 2012 years of the Four Seasons, only goods will achieve a net profit of 6.3 million U.S. dollars. In the March 2013, Poly-Mei Excellent products also announced the realization of profitability.

January 30, Beijing East announced the U.S. IPO. The prospectus shows that the company made its first profit in the three quarter of 2013 and won 60 million yuan.

February 28, Dangdang also announced the news of the profit. In the fourth quarter of 2013, Dangdang achieved its first profit since the first quarter of 2011.

At this point, the domestic well-known manufacturers have 4 to achieve profitability, and suning, 1th stores, gome, Xun, etc. still in the loss of struggle.