4 methods to enhance PPC Ctr

When managing PPC accounts, the click-Enter rate (CTR) is a factor that has to be taken seriously, and advertisers ' main goal is to get a large number of targeted users to click on their site, so it is necessary to have an associated and attractive advertising. Since the advent of quality scores, companies and institutions around the world have shifted a large portion of their attention to CTR, and the 4 approaches described below can improve CTR when optimizing customer advertising.

1. Trademark or registration mark

The use of trademarks or signs of registration can make ads look more formal and make people feel they can trust the brand. To embed a trademark?, you can hold down the ALT key, and then enter 0153 to embed the registered flag?, you can hold down the ALT key, and then enter 0174. If you are competitive with other companies in the brand, then the logo is a necessary element. Below is a set of contrasting graphs.

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2. Call for action and motivational words

The key to creating a good text ad is to have strong action calls and incentives, words that contain warranties, save money, free, and so on, which can be purchased, ordered, and used in the call to action. The following illustration is an example.

3, site links

Site links appear below the ads for paid search results, which are a series of interactive links that guide visitors to specific login pages. In the promotion Ctr aspect, the site link influence is very big. When creating site links, connect them to the goals you set up in Google Analytics or other tracking software. For example, if you need to set up a number of goals, such as purchase tickets, gift tickets, newsletter registration, contact us, and so on, you can use the "buy tickets-free tickets-Newsletter registration-Contact Us" as the title.

4, dynamic keyword embedding

Dynamic keyword embedding or dki can make your ads more relevant to search queries. Dki can be included in the title, text body, and URL display, which makes the ad extremely relevant. Dki's premise is that no matter what the query, it will exist in the text ads, there are many types of templates can be used.

When creating text ads, it is best to use dki, but be cautious and make sure all the keywords in the ad group are appropriate for text ads and are reasonable.

There are countless ways to increase the CTR of your account when you are doing online marketing, and all of the methods have one thing in common: test, test, test, and remember that CTR can be upgraded regardless of the historical performance of the account.

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