4 points to teach you to do app promotion master!

Absrtact: Recently, I am often asked about the promotion of things, some have a ieda, some have a demo. When we communicate with you, I feel that most people are more blind to the app. Mainly because the app is very hot now, everybody wants to make money, have an idea

Recently, people often ask me about the promotion of things, some have a ieda, some have a demo. When we communicate with you, I feel that most people are more blind to the app. Mainly because the app is very hot now, we all want to make money, have an idea immediately to do, made to suddenly think of the market, suddenly thought of promotion. So a chat, found that a lot of work has not done. I think about, to do mobile internet app attention to everyone listed, I wish the transformation of the entrepreneurial friends can quickly succeed.

First thing: Please do the project research

In fact, many people do the app, mostly because of an idea immediately to do, but lack of early research. For example, the location of the app, is that those people will use, is 50~60岁 or 25~30岁? Crowd characteristics to understand, the app crowd characteristics, such as housewives, or single women, is the office workers, or middle school students? Many times, early market research is very important. I was in charge of an app project, the research time spent two months, including market conditions, opponents, technology, domestic and international situation, the history of development has basically been investigated. Research finished, I basically became an expert. Therefore, the project preliminary investigation is must do, the project research form many. Can be online questionnaires, you can go to the subway to send a questionnaire survey, when done to assist some gifts, generally not spend much money. But it is very helpful to the entrepreneur, why? Because in the process of research, you will really feel the user's psychology, ideas, and concerns, more than the idea of a more useful. What is the purpose of our app? is to make the user use, to meet the needs of the majority of users that is successful. So we are in the development, in the design of products will not be blind, at the same time in the promotion of the time we have more direction. So project research is still to be done, can increase the success rate of our app.

The second thing: do more propaganda

The second problem is that many people don't pay much attention to publicity. I have contacted a lot of people before and chat with them, they say their own products, their own technology is very good. Because I did not understand, later found that after a year or two, the market has a lot of homogeneous products, we all feel that their technology is a barrier. In fact, it is their own imagination, to the last more than you are easy things, when the market appeared competitors, to surpass the opponents, the only difference is publicity! Because publicity can bring users, now is a rapid flow of information era, the user access to information costs and time is getting smaller, not a minute propaganda, Users may find someone else. Second, the promotion can also bring potential partners, and generally find partners many people are willing to find brand awareness, why? Because it is good to work with well-known companies to enhance their visibility, these are real benefits. Again, publicity can also suppress the morale of competitors, if the competitors do not pay attention to publicity, then your vigorous publicity will disrupt each other's morale, attract each other's customers attention, increase the difficulty of selling each other, this is a lot of doorways. In addition, the use of good, down competitors is too simple. Therefore, do not blindly self-confidence of their own technology, to do more publicity is very good.

The third thing: more combat, less to see the success of learning AC

There are a group of bosses in the Internet after the success, will be everywhere for their own publicity, so that after the media packaging, appear marvellous. These confused the desire to succeed the boss, let a lot of bosses believe that I can do without spending money, or my success is because the product is good. In fact, many successful bosses won't tell you a lot of real things, and a part of the boss also like to brag: for example, 100 people made things, foreign said when 10 people to do it, the result of a mobile phone entrepreneurs really think it is 10 people to do it, and finally invited 10 people did not make out six months. Who is this person? It is estimated that everyone will know the article often. There is also a point of bragging is that my success is because the product is good, I think this is too water. Apple has been successful because it has spent a lot of time and money on propaganda, which is clearly written in the biography of Steve Jobs. So don't be superstitious about a successful team, don't be superstitious about a successful product, don't be superstitious about data that's too shiny, people won't tell you how hard you've worked, just tell you the flash of data. Don't be too superstitious about success, there is too much water to succeed in learning. Many things or more actual combat, because only the actual combat you know, the original is not so play, said the success of the people are in the use of the desire to succeed in the psychology of their own well-being.

Fourth thing: Differentiated Products

Today I read a Jewish golden rule, the 78:22 law, that is, a mature market only 22 of the money, the other 78% do not make money. The app market, for example, has only twenty or thirty apps for 50 million users, accounted for more than 22%, won 78% of the users, the other 78 of the app is to follow the fun, make no money, can only account for 22% of the users, so in a market opportunity, to strive to do 22% of the wave of people. At the same time also pay attention to product differentiation, now many people look at mobile internet micro-letter public number is very hot, so all to do, a lot of people are just a moment of interest, what others do, what he does, then can only be up and down, wasting time, and some are done, irrelevant, what articles are issued, no theme, no publicity, No persistence, no differentiation, no user positioning is impossible to succeed. If a market is in the Red Sea, to achieve success, it is difficult to do, and then do the difference, highlighting their advantages, while digging deep into the area, to be loyal users, to be loyal fans, so there may be some opportunities, the current app is so, Now just do a app has no future, see your product differentiation where, what do you have to attract journalists, to attract users, from the line to the offline, from the baby to the elderly, from small students to white-collar workers, different age, different people, different behavior characteristics, can be used to do differentiated products. The current mobile phone user 1 billion, if can seize one of the 10 million precision users to be able to become a success. In addition to products, user differences, there is marketing differentiation, such as the current app promotion, now everyone in the money to promote the time, you have to open up new methods of promotion, such as others to do the start, you also do the starting, others change, you also change the volume, this way of the flow, it is difficult to succeed.