4 small ways to improve your site's user experience

One of the most frequently mentioned concepts in website planning and website operation is the customer experience. Customer experience is a measure of whether a website is loved by customers, site planning is an important sign of success. From the point of view of the website, the website with good user experience will bring high order conversion rate, which is the value of a sales-oriented website. Recently saw a lot about the European and American Network Retail website Analysis article, quite feel. As Europe and the United States E-commerce and related technology development has been very developed, and its Web site planning is more likely to enhance the user experience, many of the retail website user experience design is worth the domestic electrical business to learn and draw lessons from, so according to the recent study summed up the following points, only for sharing.

1, improve the speed of Web site loading

No user is willing to spend a lot of time waiting for your site to unfold, so long as the site does not open in 20 seconds or less, they will not hesitate to leave your site. It is conceivable that the slow loading speed will cause your site to lose many potential customers. At the same time that the site is full of more content, it is imperative to increase the speed of Web site loading.

Case: heels.com

The heels website used the dynamic website accelerator developed by Akamai technology company in early autumn this year, with a 400% increase in loading speed and increased control of content management without the use of additional network servers. According to the site's owner, since the deployment of Dynamic Web site accelerator, the site did not increase the server based on the business traffic growth rate of 78%.

2, pay attention to customer service

E-commerce and traditional business, good customer service can increase the customer's goodwill to your site, thereby improving the user experience.

Case: wine.com

In order to meet this year's holiday shopping season, the company hired and trained 250 temporary employees for warehousing and customer service positions. The recent increase in customer service in the Wine.com website includes allowing consumers to choose the delivery date and even the specific delivery time. The company's investment in customer service operations and personnel this year has been rewarded handsomely in the holiday shopping season.

In addition, the site can also be based on the actual situation to provide product discounts, freight concessions and other policies to attract customers.

Case: Smartphone Experts

Smartphone experts joined the Broesler company to enhance the customer experience of the implementation of the free shipping activities, and the first time for the website more than 8,000 kinds of goods for free shipping marketing activities, including mobile equipment suitcase, battery box, car shock absorber, memory card, and screen protection film. Usually, the company will charge 5.95 USD for freight (most products are shipped 1 pounds), the purchase of more than 50 dollars will provide free shipping service.

3, the website has the social function

Online shoppers are more and more interested in making a purchase decision after viewing other people's evaluations of the product. To provide users with a platform for sharing and communication can not only increase the authenticity of products, but also reflects the sincerity of the site.

Case: Lowes.com

Home decorating retailer Lowes.com plans to launch the Mylowes.com site in mid-2011, part of a company's strategy to improve its customer experience. The site allows consumers to share more Lowe home décor experiences through portals and online communities. One of the portal-Home 101 sites not only with home security, simple lighting engineering, as well as outdoor equipment maintenance-themed video features, but also for consumers to discuss home decoration projects and problems of the Forum; Lowe's another online site is creativeideas.com, It is a platform to showcase the creative thinking of Lowe's staff, featuring videos, online communities and blogs.

4, provide personalized design

There are two main areas: on the one hand, consumers can provide personalized recommendations online.

Case: boutiques.com

The site also provides personalized referrals through a powerful background in computing the shopper's style. The product mix proposal is based on the rules established by the fashion experts employed by Google. Costume designers have written hundreds of matching rules for the site, and then the site will develop a tool to make the product match this rule. such as "Search ' yellow pumps (yellow dancing shoes)", you will get the various collocation suggestions of the yellow dancing shoes.

The other is to allow consumers to independently design their favorite products.

Case: Timberland Website

On the homepage of the website, consumers design their shoes by clicking on the link on the homepage. Consumers first choose the basic styles of the shoes or boots they prefer, and then choose other elements, such as size, color and detail (such as pins, laces, and soles), and consumers can add the initials to their shoes.

Some of the recommendations mentioned above are currently not implemented in China, but with the development of domestic e-commerce, these technologies will become a trend, as determined to develop and expand the network business, more learning, early preparation, it is not a pleasure!