41 million dollars in VC

The fear of missing new things has left Silicon Valley with the biggest-ever investment in a round, even if it is a poorly experienced product.

41 million dollars. Not to mention the line, the founder of color is not even a PPT show to get this than Twitter, Foursquare and even Facebook more than the same period of financing.

The first time you log in color, you are told to enter an ID first and then take a picture, and then you'll find the rest of you. If you're around 30 meters away and no one is playing with color, you don't know how to share it with your friends, or what you can do next, just stare at the lone photo confused.

Color's founder, Bill Nguyen, argues that if users understand this location-based image (Photo + video) Sharing applications, they will feel the shock from the heart. The principle of color is that by identifying the location, your photos or videos will be pushed to all open color users ' phones, regardless of whether they know you or not. Similarly, other people can always color you.

Color Entrepreneurial State map

"Acquaintances are not necessarily around you." "We want to create impromptu social networks," explains Bill Nguyen. "On Facebook, unless you move a person out of your buddy list, he will always be your" friend. and color can help you figure out the closeness and proximity of your friends by recording how often you publish photos in the same place and how frequently you review each other without having to set them up.

That sounds cool. Patil, a former chief scientist at LinkedIn, has developed a technique based on proximity algorithms that does not use GPS to locate distances, but rather gets a lot of information when a user takes photos or photographs, such as noise levels, Bluetooth recognition, light recognition, signal strength, time, Even the direction your phone is facing. The information obtained on a user's phone certainly does not accurately estimate the geographic location, but when compared to many other people's information, DJ Patil thinks it would be better to identify the people at the same location and the distance between them than the GPS.

In short, color tries to promote a kind of "social camera". But the social network, which is said to map real relationships, was initially screwed up. A simple user interface effect is counterproductive. Many people have heard of the application, then installed, tested, then ignored, and then deleted-it only got 2 stars in the Apple App Store, so that Bill Nguyen had to tip "don't use color Alone" on the app page.

But the wind, which includes Sequoia Capital, is not a product or technology, but a concept: color is likely to create another layer of relationships that Facebook cannot cover. People find acquaintances on Facebook and use color to find people around them. For this reason, color needs a lot of money to shorten the time to achieve the grand vision, and the data that might be available, and the information behind it, is where investors are crazy.

No one knows whether color will eventually become a big deal, but at least they have pushed social networks a step closer to a new direction.

Where's the color cool?

Location Service

Don't forget this is the most important feature of it. By calling the phone's own gps,color can be more accurate than the map accuracy, understand the user's current space and time, and can track the user's action trajectory. Another implicit feature is time. Color is not "uploaded from the album" function, which means that the data under the dual constraints of space-time more real, so that the basis of personalized service.

Instant Social

Unlike Instagram, Picplz's commitment to "photo-sharing community relations", color just wants to use images, video intuitive, real and timely features, to inspire users more communication desire. On the Instagram, the carrier of the content becomes the image, whose value is "interesting" to the user. and color is a "useful" content to stimulate sharing and interaction, and thus create a new, real social network. The other big difference is that it encourages users to quickly integrate into the group.

True Supremacy

As a "photo sharing" under the guise of the App,color did not follow the flow to provide filters, and did not provide "album" such value-added services. This may not be very satisfying for users, but this is where color is very visionary: on the mobile internet, taking photos replaces the keyboard as the most mainstream input. The entertainment function and artistry of the image are weakened, and the information contained therein is replaced.

Multidimensional scenes

Change to "Google Street View" will help you understand. Mobile maps will soon become the standard for all handsets, and as globalisation and the flow of people grow, it is hoped that the willingness to become familiar with an unfamiliar region will provide a broad prospect for such products. Unlike Google, color can greatly reduce the pressure of privacy and regulation, and save a lot of costs, through the concept of user-generated content (UGC). These two are the biggest burden on Google Street View.

Instant Messaging

This may be a hidden part of the great ambition of color, but inspired by the many features of the camera, 150 feet (about 50 meters), video and photo sharing, we have reason to believe that the future color is capable of achieving point-to-point video calls. Although the current experience is not good, don't forget that the color is betting on the future of mobile Internet.