4399 What's the charm?

4399--for us, asked we may shake their heads do not know, but now ranked in the Baidu search list of the third, why is the search volume so large? I can only say that the site is a smattering. Why 7k7k even Tencent's 3366 can not do this?

So let's say 4399 of his history:

1, 4399 and hao123 as long as the history, more than 13 years;

2, xingping is not a good classmate, because do not love to study, high school graduation (?) Have to work around, rely on Internet cafes network management to maintain their livelihoods, but the Internet café is a good place to contact users, and, 1999, just in its time. Yes, he found the needs of small white users;

3, Xingping secretly delve into the Internet. Try to build a variety of websites, including: Hao123, 4399, qq163, oicq88, ip138, 3533, thanks to @peter, and DJ99.

4, he found a few secrets of the Internet World: The value of the browser home page, small white users will not change the characteristics of IE home page. It took me a long time to learn. )

5, hao123 high-speed growth began: Occupy IE home page and malicious code frequently harassed users, prompted to set hao123 as the homepage (once set, very few people will actively modify), coupled with a smaller number of competitors (we have not yet realized the commercial value of the navigation station, everyone to copy the United States. )。 Typical "Xu more than three": see not clear prospects, but silly and naïve to do.

6, Hao123 's success led to 4399 and qq163 of rapid increase in traffic, but the core position of the hao123 was acquired;

7, Xingping and Baidu in the negotiations seems to have lost qq163 in hao123 status, but 4399 retained;

8, 4399 in the product, positioning, market, channel several aspects of favorable conditions driven by high-speed growth, gradually in the user's mind occupies a very favorable position. (Note: This is the killer, more than the utility of SEO 1000 times times stronger.) So everyone is searching for 4399, instead of searching for small games, because in the user's mind, 4399 = little games)

9. Episode. Cai found hao123, so http://265.com turned out. (should be before Baidu acquisition?)

10, the bottleneck appeared, 4399 flow is very large, but Xiao Li students in the business appeared short Board (guess), so, and Cai hit. Developed a business that is similar to community and small games.