5 anniversary of the Music Bee Network encounter aggravating occupational disease

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Wen/Su Yi

When into midsummer, Le Bee nets and poly-Mei excellent products This pair of enemy again pinch up. and Jingdong Suning "all-inclusive" of the kettle War, representing the market segments of the vertical electric business area, the core brand relationship of the business area, bringing often high integration of the comprehensive strength of the competition, it deduce the accuracy of the direct impact of the parent company's pattern and prospects. On behalf of the United States makeup Market two leaders, Lok bee nets and poly-Mei excellent products just in line with this point.

As a matter of fact, we can see that many industries have been increasingly confrontational. The surface is lively, behind is the user migration, but the heart person summarizes the rule. We pay attention to this situation and the process of change, try to make thinking and judgment, perhaps through the clues, to find a way to avoid "choke the anger" of the brand exports.

In fact, the revival of the Bee and the beauty is inevitable, this year has already had a "peach blossom Robbery": This February, the end of the Lok Bee Network launched the annual "Peach Blossom Festival Promotion", and poly-beauty products will be the anniversary of the year from April to March 1, with the fall of the "Chen Au body" followed by the launch of the anniversary celebration. The two sides are competing against each other from price wars, brand declarations, television launches, social media, supplier relationships, stars and user platforms. "Enemy of the Man" VS "the Enemy of the woman" shooting, but also let the two PK topic on the cusp.

As a rational consumer, after 6.18 I have always felt that vs event marketing has become the worst way of marketing, and my evaluation of him can only be described as "collective myopia". Of course, I also understand the "homogenization" business model brought about by the "do not participate in the" distress.

There is no way we know that the business model determines the basic theory of brand ecology. From the point of view of Le Bee, from 2012 Le Bee released the "cosmetics vertical electric business industry white paper", breaking the industry unspoken rules, the introduction of "private brand talent economic socialization shopping guide" way to build business model efforts. To today to cling to the product posture of "not beautiful!" "Comprehensive social media marketing to achieve the brand's ecological environment and posture." The Lok Bee Network August 1 opened the five anniversary of the big promotion, let le bee significantly more emboldened. We see the fact that we have the advantage of a unique business model, and then the ecological completion of the progressive. With a high brand vitality, but also to consumers to bring interaction and real benefits. Many enterprises frequent vs reason also related to this, many enterprises often skipped the first step, it can only fight the second step of blood. You can see that there are a lot of such examples that can be analyzed, I think of it as an eye-opening problem. So I say brand, in the final analysis still have to distinguish level, retrace.

Sure enough, poly-American products and four months ago, also announced the same day 3.5 weeks of shop celebration. To know that the January anniversary of the celebration of the United States, the real 3.5-week anniversary should be on September 1, but now return to the original days, the purpose is to intercept the Lok Bee Net August Real store celebration.

I will not challenge the common sense error of the user: Never compare with a woman who can remember her birthday, or send her half a rose. The obvious behind the hype, there are love brand or love posture this question is worth our thinking. If there's only one last trick to copy, it's not about selling the character, maybe just asking yourself. (End of this article, pay attention to the author micro-letter public account, direct search "Sue One")