5 Big design experiences that Hollywood teaches product designers

Good writers and directors can orchestrate thrilling storyline to draw viewers ' attention. Similarly, good designers should also be able to touch people's feelings to gain the favor.

My life and my work circle are in Los Angeles. I've seen a lot of box-office battles here and learned a lot from it. As product innovators, we need to create some excellent products that will attract people's attention. We need to zoom in on product differentiation, and Hollywood and its playwrights, actors and directors may be able to give me some inspiration-they also need to create stories that touch people's emotions to get viewers ' attention.

Nowadays, it is becoming more and more difficult to capture the attention of consumers. Lear Johanna, a research institute from USC Annenberg Parochial, Norman Blakley Center, says that when we are overwhelmed by the rapidly increasing amount of information, the competition to attract attention becomes more acute. She calls this the "attention economy", where consumers get a lot of information from media, games and advertising. In fact, every two days people create and collect up to 5 exabytes (KB) of information! Product manufacturers need and all these other forms of entertainment to grab the site, and they have a responsibility to keep their products from being overwhelmed by this huge flow of information.

Karten design, like the Hollywood Entertainment community, explores how to touch people's most primal and heartfelt emotions-fear, sexiness, humor, surprise, and desire-to draw attention to them.

As "beautiful" advocates, designers tend to avoid "ugly" things

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Designers often underestimate the attractiveness of fear. Why do we all want to see a disaster movie? This year alone, many films involving shootings, mutations, aliens, vampires and demons were shown on the big screen. In the opening week of Harry Potter and the Deathly Hallows-a world filled with black magic and a duel to death-the film won a record-breaking 170 million-dollar box-office. As "beautiful" advocates, designers tend to avoid "ugly" things. But like a successful movie, interest is something that is not good or bad or beautiful or ugly. Karten design with such a concept designed a epidermits--based on human organs designed to let you pierce the concept of piercing the toy. It is thought to be scary, disgusting, and beautiful-but it can be a matter of discussion whenever people visit our studio.

I don't know how many times I've heard about the iphone being described as "sexy" like this. I started thinking about why the iphone makes people feel this way. Its traditional lines do not have any place from the human body curve. It is smooth, shiny and unusually simple. It looks basically ... Naked. This sexy extreme-minimalism has caught the eye of consumers. Just as TV and tablet makers are trying to pursue the idea of a flat book.

It is no surprise that the lower part of the hangover can be one of the box-office leaders of the year. Laughter is a part of entertainment. How can we make products and brands poke customers ' smiles? Karten Design recently completed a branding audit to check how companies like Old Spice can get 60 million of web browsing and increase sales by 11% for unrelated bath products. The key point is: challenge the social norms and etiquette standards, do not be restricted by taboos.

People will be excited by the surprise; Night Shyamalan is committed to making his career a proof of this conclusion. Products that contain some unexpected features can also be liked by people. Reef Fanning sandals are added to the sole with a bottle opener designed so you can easily open a bottle of chilled beer on a hot summer day. There is a more complicated example of the Fendi contrast Peekaboo, which contains the elements of surprise.

Successful entertainment can touch the deepest of people's dreams or personal ambitions. Good products should be the same, they need to be able to identify people's aspirations and give them the strength to move on. To do this effectively, you need to understand where your consumer values and desires are. Companies in the wireless healthcare industry are aware of consumers ' need for practicality and comfort, and they want a traditional hospital sensor experience that meets the needs of the consumer market. Interconnected devices, applications, and services are now more deeply capable of serving people's health desires, such as the need for better sleep, weight loss and so on.

One of the most valuable in the attention economy is a deep and enduring focus that inspires thought and enables people to take independent action. Our role is not just to make products stand out, we also need to make these things relevant, meaningful and powerful. Because we create something that people touch every day, we can lead some popular culture. Therefore, we should use these advantages rationally to create some products that are worthy of consumers ' attention.

This article is compiled from Lei Feng net from fastcodesign