5 Essential advanced features of the Electronic Business website: Real Person Video Demo

http://www.aliyun.com/zixun/aggregation/17197.html "> Beijing time December 15 Noon news," User Experience Magazine "(UX Magazine) released today Blue Fountain Media information architect Gille Remy (Gil Remy) article "Advanced E-commerce Web site Five characteristics" (5 Traits of an Advanced commerce site), pointed out that E-commerce site currently the most advanced, most practical five special features.

The following is the original text:

Each E-commerce site has some basic features, such as product sequencing, add to cart, payment without registration, order tracking, and so on.

Recently, some E-commerce sites launched a series of new functions, in the online shopping experience and ordinary E-commerce site opened a gap. The following are the main five:

1. Advanced Recommendations Search Results

When users enter in the search box, it is nice to provide some automated search suggestions, but it would be better if you could show some potential suggestions for search results. Users do not need to point to the search results page, advanced recommendations Search results can immediately provide pictures, product categories, details and prices.

The Electric business website Altrec is doing well in this respect. For example, when a user enters "climb", the site not only prompts for other search keywords, but also selects each keyword (such as alecks shoes or alecks helmets), and immediately below the search box shows some of the search results for a hiking shoe or a mountaineering helmet.

A user who has a slight discomfort with the checkout is likely to drop the deal. Nothing is more unpleasant than this: the user clicks the "Submit" button on the form and finds that some of the fields are not filled out correctly. Field-by-item verification can avoid the last minute to find the fill error, so that the completion of the checkout process smoothly.

Field validation can not only help users reduce filling errors and even give up checkout, but also can establish rapport with users through "valid" or "invalid" message prompts. However, smashing magazine in the article "Electronic Commerce Payment design status for 2012" (The State of Commerce Checkout Designs 2012) that address validation is not an ideal solution here. Because the address is often changed, if the address validation mechanism or database insists that the user entered an address that is invalid, the user can only abandon the transaction.

Other fields can be truly validated, such as e-mail address, credit card number, zip code, and so on. The target Web site provides this instant validation functionality.

3. Dynamic Shopping Cart

The dynamic shopping cart Anglo Eagle website takes this approach. Whenever a product is added to a shopping cart, the site opens a shopping cart window at the bottom of the screen, showing the details of the transaction and the checkout button.

For some e-commerce sites, visitors should be busy shopping, rather than the user each add a product to the shopping cart to send them directly to the checkout page, this method can increase the income of each transaction. The dynamic shopping cart comes in handy at this point. This method is very effective, users can confirm that the product has been added to the shopping cart, after the purchase can also be easy to checkout, after each addition of goods do not need any operation can continue to buy.

Another frustrating thing for users is that they don't have the size they want. In order for the user to understand the availability, it is best to provide inventory information on the product page. In addition to informing the user that the goods are about to be sold out, if possible, tell them when they will be back. This increases the chances that users will subscribe and register to receive updates to the product information.

Nothing is more special than a real person presenting a product to a customer. If used properly, the product guide can enhance the user's decision on the purchase of information, so that a good e-commerce experience to a higher level.

Summary: These are just a few of the latest features in E-commerce websites. They all use sophisticated technology and are not particularly difficult to achieve. Therefore, all efforts to pursue successful e-commerce sites really have no reason not to provide these features.

These features have proven to improve conversion rates and improve the overall user experience, as well as to convey the concerns of the Web site to the user and the mind that is paid for the business.