5 points of psychological skills to persuade customers to buy

In this increasingly standardized, information explosion, competition and homogenization of the E-commerce world, how to let users quickly remember the site's brand and merchandise it? How should the consumer convey the message, satisfy the user's demands, and let it produce a purchase? From a business perspective, I have summed up a few:

1, &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Effective use of herd psychology

In the real world, the user's herd mentality is a kind of mutual promotion, for example, why do customers prefer to choose more people than restaurants? Why many people will invariably say "Give me a"?

E-commerce, we all know that user comments have a lot of advantages: building consumer confidence, long tail content to bring the search engine advantages, reduce the return rate, seek more questions and answers, and so on. User reviews are also a reasonable choice for consumption, and a series of comments are like an online forum. In general, many business owners give reviewers a certain reward, which is an effective incentive for future orders.

Jingdong Mall, in this respect do a good job, published comments to get points, the top five published to get multiple points, points can be changed to do the corresponding Jingdong coupons, can be consumed online.

2, imitation is also a fashion

Once rage Crocs shoes is a Canadian company research and Production, made of special plastic materials, shoes covered with holes, so also called "hole shoes." Just a listing, many people do not dare to interest, and even disgust it, and call it the most ugly big head shoes, when the street to see 1/3 people are wearing, will suddenly change the concept. The more you see the more you will like it, resulting in purchase.

Therefore, consumers need to give users a choice of reasons, such as persuading a small number of people to experience the purchase, showing more exposure, so that their products more selling points and different, so as to stimulate more people to imitate consumption.

3. Give it a magical power

Whether we are rational or not, custom or superstition, we have to say that, at some point, the business-to-consumer needs to give full play to the imagination of the brain, giving the magical power of certain commodities. This kind of force is a kind of not completely rational behavior, is one kind can control the future the ideal. In fact, there are some people who live in superstition every day and live in their own world.

In today's society, people are full of uncertainty about the rapid change of life, hope to control their lives in some way, reduce uneasiness and uncertainty. A number of commodities, such as "Decompression cat claw Ball", "collection of sunshine Bottles", "Wishing Elves", "Lucky Ring" is the business has been endowed with magical power. People are buying because they have unlimited expectations for decompression and luck.

4. Effective use of catalysts

People eat chocolate, the body will secrete a dopamine, bring a feeling of love. Dopamine is a kind of chemical element that can make people happy, and it is also the mystery that promotes people to make purchase decision. So, buy, is a happy, comfortable shopping therapy.

Effective use of catalysts, so that the user's purchase can bring them a certain social status. For example, a limited version of the style of mobile phones, buy it is a symbol of social status, and can attract the opposite sex or more friends, but also can give fashion, modern, trend and other signs, so that more businesses do not worry about the sale of goods.

5, mirror elements

Why do the big-brand windows be full of mystery and modernity? Why a lot of merchandise ads look after the impulse to buy the desire? Why do most movies play with smoking lenses while people can't help but start smoking? All of this is rooted in the principle of mirroring. The brand invites the spokesperson, is wants to be able to convey, has its commodity the user, also can like spokesperson, or rich or unrestrained, or is full of vigor.

Of course, in the industry, this endorsement is not realistic, we can do is only in the design of the topic page, more reference to the window display inspiration, in the description of the display, more model effects. By mirroring, telling, owning it you can be like a model. Active in Taobao "Hyo effect" is a typical mirror principle, "Hyo coat", "Hyo Shoes", "Hyo jeans." Seeing the supermodel casually dressed and strolling in the street, customers are often fascinated by their own dream stories.

This article is reproduced from the Generation Network, where the enthusiastic peer.

After editing this article will be included in the "business of the operator-Web business Success" expected publication date December 2009