5 Steps to create a cost-effective SME content marketing meter

Summary: Compiling: Liang in this article, you can learn that when you want to do effective content marketing, choosing a marketing strategy is crucial in choosing a content marketing strategy to save money without affecting how it works and how to make a budget and plan, and how to

Compiling: Liang

In this article, you can learn:

When you want to do effective content marketing, choosing a marketing strategy is critical to how you can save money when choosing a content marketing strategy without affecting how it works and how to monitor the success of the content marketing campaign

There are enough companies to succeed in content marketing, and content marketing strategies are worth thinking for every entrepreneur-even the most prudent businessman. However, it takes a considerable amount of time and money to invest in good content marketing, which is a real risk for small and medium-sized enterprises with limited resources.

However, successful SMEs understand that to be successful, they need to take risks and do a lot of practical work. If you are thoughtful about the choice of content marketing strategy, you can find the shortest cut.

Here are some things you can never ignore, but don't forget to start your brain and find the right way to save money!

First step: Determine the Budget

Before you know what you can do, you have to be sure how much you are willing to invest. It's not just about money, it's about how much time you can invest in budgeting. Based on the time available to you and your employees and the strength of your team, determine how many team members you are using to accomplish the task. If you have good writers on your team, you have a good start. Now all you have to do is V to reduce some of their responsibilities so that they have time to focus on content development.

Throttling tips: If you can create a time budget for you and your staff, and schedule the time you can use for content marketing, you can save on the cost of outsourcing and hiring new employees for content development.

Of course you should also be careful not to add new tasks to already overburdened employees. Either reduce their burden of other jobs or make employees willing to work overtime by increasing welfare benefits.

Step Two: Develop marketing strategy

Developing a marketing strategy is a crucial step in the process, but many companies ignore this step. In the process of strategy development, you need to do the following points:

1. What is your destination in the content marketing campaign?

2. Think about who your target audience is? What do they need? Where do they seek answers and help?

3, select the focus of the platform and mode. Tip: Don't be too ambitious. If you decide to set up your own home page or platform on every social media, your time will be completely wasted on social media, resulting in little else success. Remember, focus on where your audience is.

4. Create a clear timeline that you want to develop in the next six to 3-6 months in detail.

Throttling tips: Keep your budget statement in mind. If your plan is beyond what you can do, it's a good chance to give up on your schedule, or you'll probably be reckless. If your team can only publish two quality blogs in one months, then don't make a plan to publish a blog one day-a few good but compelling things are a lot better than a little unnoticed mediocrity.

Step three: Hire helpers to assist in strategy implementation

If your employees have the necessary time and skills to implement a marketing strategy, you can skip this step. But for most small and medium-sized enterprises, the need for help is still very common.

Content marketing is not just about creating content. You also need some strategy and tactics to make the content friendlier, more persuasive, and more optimized to help you achieve your marketing goals. Learning "Best practices" takes time, and it's a great benefit to enter fresh blood into your team to help you and your team learn the basics of content marketing faster.

You may also have the idea that there is no corresponding technology to achieve your own ideas. If the team does not have a good graphic designer or experienced video producer, it is best to hire experienced people to help create these forms of content, rather than alone, consuming a lot of time to create low-level content.

Throttling tips: Working with local contractors and companies. It's not that you find ways to spend less money on the same services, instead, look for ways to reduce costs by reducing the amount of work, for example, if you hire someone to write a blog, ask him if he can simplify the research process by providing notes, and then drop the 100 dollar blog to 75 dollars.

Recruit professional interns. Students who study graphic design, film-making students, and marketing majors, who can get a lot of work experience and cash rewards from internships, and you get the results you want from working with them.

I strongly recommend that you pay for the interns you recruit, because they will do better and respect you and your business more if both sides win rather than let them feel that you are exploiting them.

Step Fourth: Refine your plan to meet budget requirements

It is difficult to predict how much time and effort a job will take before it is implemented. Perhaps you will need to streamline your plans or be lucky enough to find that you can do better than you expect.

It's important to make a marketing strategy, but don't stick to a strategy. If you can't keep up with your plans, you need to make a choice: invest more time and money, change your strategy, or cut the content?

Throttling tips: Don't be afraid to shrink the content of the plan. Creating content that can reach the audience's heart and resonate is much more important than creating quality-poor content simply to achieve quantitative goals. Don't be surprised if you spend more time and money on some things than you think, which is not uncommon in the early stages of implementing a content marketing strategy. The experience gained from it will teach you how to design your future marketing strategy and goals.

Step fifth: Tracking truly effective strategies

In perfecting the marketing strategy, we must focus on those really effective tactics and platform. If you've got a lot of attention on Twitter and your Facebook interactions aren't up to expectations, you should cut off the invalid Facebook platform.

It may take some time to make this decision, and you may not know which measures are effective or why they work, and it is likely that it will not be obvious until a few months into the implementation. If you focus on traffic trends, search results, click-through, and social media interactions during the first few months of your plan, you will have a clear understanding of the most important parts of your strategy.

Throttling tips: Use Google data analysis and simply ask "How did you find me?" "You can save on spending on data analysis tools in this step. You need to cut off platforms and ineffective tactics to save time and money and invest it in the high ROI.

While content marketing can take a lot of time and may start to overwhelm people, taking time and work burdens is unavoidable in business. Content marketing is not just about getting purchase possibilities data and search traffic (although these two points are really important), it also allows you to build relationships with potential customers. This is the modern version of the long-term value of customers for local SMEs: fostering interpersonal relationships. A good content marketing strategy will benefit you if you want customers to trust you, cherish you, and think of you first when they need a product or service.

Of course, preemptive will make your content marketing strategy the most effective, so what are you waiting for? Get Moving!