500 Phone booth ads, 10 million shots.

Guangzhou Outdoor advertising The first shot this year, the transaction price is more than 7.1 million Yuan New Express News (reporter Li Jiawen) Yesterday, this year's first outdoor advertising public auction-Guangzhou city, 500 new phone booth light box advertising 3-year use of public auction, attracted 8 advertising companies to compete for auction. Finally, 500 new phone booth light box advertising right to use 10.1 million yuan by the sky-high advertising AG photographed, compared to the price exceeded 7.1 million yuan.　　The bid for advertising AG in Guangdong Province, said that the future of each ad will be rented annually prices may reach 40,000 to 50,000 yuan. The Auction booth box is distributed in the Tianhe, Yuexiu, Liwan, Haizhu, Huangpu, Baiyun, Luo Gang, Panyu area. Each new phone booth consists of a large light box, a middle light box and two small boxes.　　The bottom price of the auction is 3 million yuan. Before the auction, the advertising agency, which had a bid, told reporters that they expected the transaction price to be around 8 million yuan. At the beginning of the auction, the price increased by 500,000 yuan to 6 million yuan. Subsequently, the auctioneer revised the fare increase by 200,000 yuan.　　In the end, Guangdong Advertising AG, an advertising company under the bid for a high price of 10.1 million yuan. "The price is close to our estimated 10 million yuan, but it's a little bit higher," he said. "Guangdong Advertising AG Investment Development Department general manager Liao Hao said the company is willing to take out some of the ads for the Asian Games to do publicity." Because of their advertisers are more real estate and automotive companies, so the 500 phone booth Lightbox advertising in the future will be based on real estate and car advertising. Liao Hao said the company would support action by the Government in response to the ongoing outdoor Billboard clean-up operation.　　But he also believes the move will lead to higher concentrations of outdoor advertising resources. It is reported that, according to the previous "landlord and the government 64 divided" approach, 10.1 million yuan in the transaction price, will have 4.04 million yuan into the government's finances.