55 Life Shopping Mall: Unveiling the "Mall era"

Admittedly, the rapid expansion of the group buying network, for the rapid development of the group buying industry, resulting in a series of negative chain reaction, but it is interesting to remove the negative factors, it also provides domestic consumers with a variety of new consumer experience, these large quantities, types of group buying services, and even imperceptibly changed, You and I around the service industry and related consumption patterns.

However, the "cold air" encountered by group buying now, as many people in the industry summed it up, "the transition expansion industry, did not find a suitable business model" caused. Even have friends, directly to buy the business model simply boils down to a "promotional means." But interestingly, the group buying site bosses do not think so. In fact, different from the traditional network consumption patterns, bulletin boards, promotional advertising-style promotional bar, group buying network should be more like a transaction, and can provide a guarantee of the network trading platform. But such characteristics, seems to be in the single group purchase mode (or group Purchase 1.0 mode), did not get enough embodiment, this may also cause now all circles to buy the network "business model" there is one of the reasons for controversy.

And recently litters group Hao buy a rare domain name 55.com, and the launch of the 55 life Mall from another angle, will undoubtedly buy the mode change. Different from the traditional group buying mode, walked up the classification of fine, fine route, to provide users with a new mode of service experience. Make the "list" in 55 Life Mall, neither from the litters regiment, nor from the industry's main peers, these varieties of rich, type of diverse group purchase services, are originated from the business of their own production. The author believes that the advantage of this is to skip the original placement in the user and merchants between the "middleman", so that businesses directly from the user to get the first time feedback, so as to provide users with more humane, better customer purchase experience and services.

This is a bit like the life service class of Wal-Mart, which offers a semi-self-purchase mode of 55 Life Mall, not only solves the traditional group purchase mode, the purchase service growth brings the collection cost increase the old problem, also will buy net "page" design bigger, let more users can from 55 Life Mall, this service specification (Litters Regiment's " Not satisfied with the refund "," select carefully select "), get more, better, more satisfied with the group buying service.

In maintenance, this new model also brings some interesting changes. Different from the traditional group purchase mode, the need to maintain their own business from the purchase items, the new model to the business more free space for development. Also make in 55 living mall unified norms, these similar to "settled" electronic mall merchants, can independently release, update their own purchase information. This will change the original group buying business model, relying on "single transaction service fee" to obtain gross profit margin of the old mode. and create a relying on the collection of management fees, technology fees, Component services, such as a diversified fee model, will buy a network to create another group purchase service online Wal-Mart.

In my opinion, the results of this will allow the group to learn more mature business model, and this will lead to the transition to the "platform model", so that group buying network can concentrate on providing more professional mature service products. This brand new model, but also to the industry is not optimistic about the development of group buying voice, the first time with a clear positive response.

To sum up, although the network group buying mode, let a lot of electric business enterprise with a year's time, the completion of the traditional electric dealers need more than 3 years to go out of the horse race enclosure, low-cost competition, mergers and reorganization of the development process, but "crowding group purchase Site" and "blindly implement low-cost tactics", but ultimately caused the consumer experience is poor, Group Buy website Reputation is bad, business trustworthiness degree drops three parties are not worth the dilemma. Now, the urgent task is to jump out of the "box" set down by Groupon to redesign the new blueprint for the group buying network. "55.com one-stop buy platform," the launch, so that group buy network with business-to-business, the innate advantages of the business-to-consumer. This change, no doubt like a night in the Morning Star, for many in the pause status of group buy network, pointed out the new direction of development.

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