58 of the city to buy a tenant to sell rich, as if lost in the gambler's thinking

In the acquisition of driving school a little pass, the rich 58 of the city again shot, bought a tenant. After a year of confrontation with Net, the 58 city increased the pace of investment and acquisitions. In the company's annual meeting, Yiu Jingbo said that 58 of the city will be from information services quickly to the trading model, O2O, look for the transaction. Earlier, Yiu Jingbo also thrown life classified information has died of speech.

Clearly, 58 of the city is giving up the classified information service, gambling O2O, and trying to accelerate the transition through strategic investment or mergers and acquisitions. In the O2O concept fire, Tencent is 58 with the city shareholders, the transition to O2O 58 of the same city prospects seem very beautiful. As far as the status quo is concerned, 58 of the city has been lost on the road of mergers and acquisitions.

Abandoning the classified information of life means that 58 of the city's total negation of this business model is the biggest risk in the process of transformation. Frankly speaking, 58 of the city abandoned the classification of life Information Services, and unswervingly to O2O transformation, this step is a little bit big. Rapid transition to O2O, will let 58 of the city's core competitiveness of the instant collapse, and the prospect of O2O will let 58 of the city face a lot of unknown dangerous.

O2O concept is very hot, this is an indisputable fact. In the popular concept of attraction, Tencent in the transition to O2O, Wanda such as the offline giants, but also want to O2O in the field of a piece. In the Thousand Regiment war to kill a piece of heaven and Earth's United States Regiment, also locked the O2O for the transformation goal.

In many enterprises have waded into the tide of O2O, we must calmly think of a problem: how to create an excellent O2O platform?

Wanda held up the electric merchant banner to March O2O, the result is rout. So, Wanda and Tencent and Baidu teamed up, again war O2O, the result is not yet known. It is reported that Wanda Electric business is to play, the online platform to create a flow of access, and then guide users offline consumption, which can be said to be the current O2O universal play.

For the user, in the Wanda Line operating site consumption itself can enjoy a certain discount. On line O2O platform, Wanda Electric dealers will be placed on the online, guide users in Wanda Electric platform registration benefits. So, is it the value of the electricity quotient to transfer the preferential strategy from the offline storefront to the platform? Moreover, the transfer of preferential policies to the offline platform, to increase the large cost. Because of this, Wanda electric dealers in the burning of money did not see results after hundreds of millions of.

At present, 58 with the city through strategic investment or acquisition to outline the O2O commercial prototype, also did not escape the "superfluous" of the scale disease. To buy a driving school a little pass this case, 58 with the city has traffic, there are users, driving school a little pass online under the driving school resources, it seems to be a perfect match.

In this respect, 58 with the city PR director Song accepted the voice of the Central wide economic "world Company" column interview, said: 58 with the city around the owner in the car O2O the whole chain of further improvement to driving school a little pass as the starting point, including from the registration, learning car, take this, sparring, service, auction, sales and other full chain business.

In fact, the driving school is now a similar information Service site with 58 city, to provide users with information around driving schools, as well as the subject of a mock examination services. From the model point of view, the driving school is still an information service platform, although mastered the information of driving schools around, but did not reach a test with the driving school cooperation.

In accordance with the planning of the city of 58, to build registration, learning cars, take this chain of business, must have driving school, DMV, 4S shop, such as rich resources under the line. The problem is, the driving school a little pass and 58 of the city have no control of the rich offline resources, the car O2O whole chain is destined for a long time, is still an online information service platform, rather than a real O2O platform.

The acquisition of O2O, 58, is an attempt to expand into the real estate industry after building an ecological chain of cars. All along, second-hand housing and rent is 58 of the city's economic pillar, in the market environment under the downturn, 58 of the city must look for new growth points. Founded in 2007, in addition to dabbling in second-hand housing transactions and rental, there is a new house trading platform. After the acquisition, 58 of the same city in the real estate business, will be involved in new homes and second-hand housing transactions, as well as the rental transaction process.

Prior to that, 58 of the city in the real estate sector played a role in information services. Through the acquisition of tenants, 58 of the city's business extended to property transactions, which is Yiu Jingbo advocated by the trading model. Compared with the previous construction of the car O2O chain, 58 with the city in the real estate sector O2O business model more reliable. In the future, 58 of the city in the real estate sector the biggest challenge is not only with the integration of the tenants, more from the challenges of opponents.

In the past year, a lot of room, the shopkeeper, good house, China and other real estate agents are in the transition to O2O, and reduce the real estate transaction Commission. At the beginning of 2015, SouFun in Beijing, Shanghai, Guangzhou, Wuhan, Chengdu, 5 cities began to test "direct passenger" service, through its trading platform to match potential buyers, buyers and sellers after the deal, the transaction amount of 0.5% of the intermediary charge. Subsequently, Tak Woo real estate and chain home real Estate announced will formally merge, together to create a new chain home platform. Two offline intermediary merger, but also hope to build O2O platform, to find online traffic and customers.

In the new house sales field, the rise of micro-letter platform, so that many developers taste the sweetness, micro-letter has become a very good marketing tool. When the real estate developers start to build a CRM system to do marketing, such as Search house, Sina Real estate such a platform facing the challenges of transformation, the tenants did not successfully listed, but also with a certain relationship.

Five years ago, the property market was hot. To search the house, SINA le Habitat as the representative of the real estate platform to make a bowl full of surplus. With the housing market cold, the traditional housing platform is difficult to survive. By contrast, a platform like Airbnb and ants for short rents is booming. Traced to Airbnb as the representative of the short rental platform, the maximum reduction of the house's idle rate, creating value for the homeowner. Look at 58 of the same city and the tenants such as trading information or trading Commission for profit platform, the value created for users has been quite limited. Therefore, 58 with the city and the marriage of the tenants, it is difficult to achieve 58 of the city real estate O2O dream.

It is not difficult to imagine, if 58 of the city's real estate O2O platform without subversive innovation, its real estate O2O platform and search room, room and chain of such a platform competition? If the tenants can stand out in the fierce competition, they will not be reduced to the miserable fate of the city of prostitution 58. In addition, the real estate market downturn, but also 58 with the city and the marriage of the other adverse factors.

Theoretically, 58 of the city in the car O2o and property O2O layout is not improper. Considering the market competition, and the O2O industry does not have the success of these factors, 58 with the city through investment, mergers and acquisitions of the transformation of the dream of success is not a big chance. Blindly crazy mergers and acquisitions, not as fine as a certain industry, and then expand. At the moment, the city of 58 is already lost in the minds of gamblers who have been transformed by mergers and acquisitions.