586 million-dollar tickets are not expensive.

On the evening of April 29, Sina CEO Charles Chao revealed Sina's strategic cooperation with Alibaba on Weibo, a few minutes after Sina's official press release. Alibaba, which buys 586 million of billions of shares and common shares issued by Sina Weibo, accounts for 18% of the total and is likely to increase its holdings to 30% in the future.

All the industry rumors and speculations about "this big case" have finally landed. This big one. Let Ali this electricity Shang Dalong in the media relations, social relations, as well as mobile to make up three vacancies, gas more and more long, manoeuvre space is more and more large, not only to ensure their own in the field of electronic business absolute status, but also tamp the listing of the "City dream rate." and to bring direct income to Weibo, in fact, to help Ali save money.

"Both sides will explore social and mobile operators together," Chao said on Weibo. When the biggest social media platform meets the biggest electric platform, the imagination is huge. The development of the microblogging platform will be more robust. Microblogging is now a social media platform, the future can also become a social business platform, that is a real ecological circle.

A few key words at a glance: Social power, mobile power, media, ecological circle.

In April, a communication, Ali Group General Staff Zeng said that the 2013 Ali the most important two directions is SNS and wireless.

If you say Ma Yun in many years ago mentioned Taobao SNS, then this is repeatedly defeated things will be with this acquisition and quickly improve the opportunity to turn over. Even before Ali entered, Sina Weibo on the social shopping trend has been very obvious, two years ago, the beauty of the rise of Mushroom Street is in the Sina Weibo this piece of soil.

On Weibo, as long as a piece on the content of weight loss, the comments will quickly have Taobao store to recommend weight loss products-relative to Sina Weibo users of the relationship chain, behavioral trajectory, gender preferences, such as explicit information, is very low order method. And now the cooperation between the two, enough in SNS to generate more exciting points.

For example, whether the relationship chain can be directed shopping guide, have friends endorsed products people are more willing to believe and buy; Whether you can use the @ system, group functions for shopping and sharing; For example, accurate analysis of personal micro-blog information and related recommendations; Just launched thousands of thousands of new products "Micro Amoy", in the emphasis on personalization, On the basis of interaction and micro-blogging through, for "micro-letter" is not necessarily a threat.

Where is the future electric dealer's entrance? Is Taobao, Tmall, or mobile electricity dealer? In the absence of an answer to the topic, Ali is already in the overall layout, especially in terms of mobility. Prior to this, Ali Investment department has been in intensive acquisition action, such as friends, Mo Mo and other import products. And this is more value, Sina Weibo as one of the largest mobile applications, up to 2012 of 500 million users, 75% active in mobile phone clients.

In fact, Ali's latest wireless strategy has been from the internal: wireless division, the various vertical division (such as the cat, poly, etc.) wireless products, as well as the cloud OS tens of millions of load on the three-face attack. Plus Sina Weibo's huge users, the entrance of the war more powerful.

Not to forget, Ali through Alipay established absolute ability to pay the advantage, it is bound to play an important mission after the marriage. Sina Weibo. It has also been trying to commercialize operations, but the payment link has been one of the obstacles.

As for media relations, Ali had been investing in some media a few years ago, and to a company like Alibaba, to "have the right to speak" has always been a worthwhile habit. Meanwhile, the marketing value of Sina Weibo's media attributes is clearly beyond doubt. Sina Weibo is now the low end of the page has been all linked to Taobao, for many businesses, Taobao through the through the marketing channel, but also has a new opportunity. And Ali Future in the marketing income will also have more imagination space.

and the top layer of everything is still the "biosphere" concept. Alibaba hopes to build the system, is a "big picture" like Ma said "social enterprise", generalization into the large environment, all-pervasive.

Back to this cooperation, what does Ali have? What does Sina Weibo have? When the huge inlet level flows, mobile end of the portal, E-commerce genes, media genes, payment methods, personal social network map, behavioral trajectory, etc. together, the specific play in fact there are many, it is important that both sides have to put the game into practice space and position-and more importantly, The valuation of Ali's listing is bound to be pulled again. Ticket value, as for the impact of what more wonderful chemical reactions, the show will be staged.