6 points to increase your conversion rate

Absrtact: Sometimes because the industry is different, some industry average conversion rate will be higher, such as some daily necessities, low prices, may reach 10%, some high price products, the industry average conversion rate will be relatively low, perhaps less than 1%, the

Sometimes because the industry is different, some industry average conversion rate will be higher, such as some daily necessities, the price is low, may reach 10%, some high price products, the industry average conversion rate will be relatively low, may be less than 1%, so we are more to consider why customers buy your products, Instead of buying your peers. Li Thunder to introduce separately with the conversion rate is relatively large factor, believe and you know before will have a different receipt.

Here are some of the following questions.

1, product style How to choose? What's the good way?

2. How to make the price? What kind of price is a good price?

3. What are the details pages? How to make the details page more quickly?

4, flow, what kind of flow is good traffic? Select the keyword, but also pay attention to what?

5, sales, do sales have what kinds of good ways?

6, peers, why should we pay attention to him?

Product Style

The importance of the product style is self-evident, customers buy your products, the first is to psychologically like your products, only in this way will consider other factors, if the style does not like, you sell at a loss is not necessarily someone to buy.

How to choose the money?

The way to choose a lot of, some people say that through the through train, is directly to promote a few of the baby to do some basic sales, and then to promote a few days through the through train, to see the click Rate, Access time, collection rates, which performance of the best, the main push which section. This is a good way, but how to choose the money before using the through train?

Some people will directly imitate the other shop before the explosion, this method is good, but it also felt that your competitors will be a lot. So, you can choose from the data of E, if not, can go to the industry more familiar friends to help Select, or you enter the industry to do a month or two of the salesman, the product has a certain understanding after the selection, then you choose to compare the money will be popular favorite, while, The competition is not too big, so your competitive advantage is bigger.

Price

With the improvement of people's living standard, people begin to pursue quality from the previous bargain to the present. So, now pricing, we have to according to the market on the user's psychological price to make, for example, the mainstream users value is 99 yuan of clothing, you priced 69 yuan, but your quality and 99 yuan price of the product quality is the same, That you sell low at the same time every single and earn less than 30 yuan. So, you have to set the price of 99 yuan.

At the same time you can't just consider customer needs. The customer's consumption ability only lets you set the price in a suitable range, the specific price you also need to refer to the colleague's price. If your sales are not very high, you are most likely to be a few dollars cheaper than your peers. So you have a competitive advantage. Peer products, your price is lower than peers, of course, customers will choose you. I have some research on this piece, do not understand can consult me since!

Details page

In general, we talk about conversion rate, most of which refers to the details page, the importance of detail page is self-evident. However, the importance of the details page is not above two points high, so we should pay attention to the primary and secondary points.

The main function of the details page is to show the product and facilitate the transaction. So will include, promotional, product display, product parameters, model show, product details display, logistics Express, there are some elements of trust, such as: User comments, enterprise qualification, product certification, product awards and so on.

This piece of arrangement, Li Lei that on the one hand is the logical problem of sequencing, for example, users buy clothes, first look at the model upper body effect, and then product pictures, product parameters, product details. On the other hand is the expression of creativity, you are more familiar with your products, and usually dabble in the content of a wide range, then your creativity will be more and better.

The simplest way to detail pages is to imitate peers, and then put the user's attention to the elements, sorted by importance from top to bottom. This need to open a quantum store decoration, there is no understanding, I can help you do a shop for free.

Flow

Mainly said that the flow of precision, especially now Taobao natural search rankings are in accordance with thousands of thousands of people, the through train is also in accordance with thousands of thousand-face sorting. We want accurate flow, not a very broad flow, of course, if your precise flow is not enough, you can do those broad flow.

About accuracy, the same 1000 traffic, you may have 10 transactions, if the 1000 traffic is intended to buy your products, it may reach more than 50 of the deal. Therefore, in the production of the title to the baby, there are through-train to promote the word, can be based on precision words. On the choice of precision words, on the one hand we want the search flow of the word, on the other hand to see the word behind the user's familiarity. For example, search the head layer cowhide female bag, that this person's consumption level is hundreds of yuan bag, if you sell dozens of yuan female bag, then she will not click your baby.

Sales

Do Taobao have a saying, "10 taobao nine brushes, there is a silly X", this is not to say that Taobao's reputation, but the baby's sales, the user has a herding effect, whose home sales, more willing to go to who buy. Therefore, sellers for their own transformation to upgrade, and constantly through a variety of ways to do sales. Generally do sales of the way there is a brush list, there is the activity, as well as selling at a loss.

Peer

Generally few people will mention peers, but the impact of peer on us is very large, we use some of the above means, they will continue to improve. Therefore, as a seller, it is necessary to review the Taobao market, according to the situation of competitors, to adjust their marketing strategy, only in order to truly invincible.

Through the above, you put these 6 points, every point to do a good job, then your conversion rate will certainly have a significant increase.