7D Interactive Cinema immersive: Market space doubled the key words

The editor's note only takes a year, in the domestic expansion of more than 300 7D Interactive theater immersive, partners including the famous Happy Valley, Wanda Plaza, Chenglongyao Lai Cinema, big players, Triumph Kingdom, and so on, but also out of the country, successively in Australia, Turkey, India, Nigeria and other countries and regions open shop. The concept of intelligent devices and virtual reality has been sought after by the capital market, but the profit model is still not clear in the context of the scene can be the two concepts into the 7D Interactive theater, according to founder Liu Xuan pay their own development of a set of models muffled money. How to be able to replicate and make a profit in the immersive way? Dictate | Immersive founder Liu Xuan pay Word Finishing | Liu Chen Immersive founder Liu Xuan pay Why can quickly profit? Key words: Entertainment just need, location flexible, form changeable, box office at the scene 7D Interactive cinema, once launched, was warmly welcomed by the market, many stores in the month to achieve profitability. This may seem inconceivable, but there are many secrets. First, more than 80% of the immersive 7D Interactive cinemas are open in two or three-line cities, even the more developed townships. These areas, which account for the vast majority of China's population, have the most simple entertainment demands, but have to face the embarrassing situation of serious lack of entertainment, resulting in huge entertainment just can't be satisfied. Especially in the underdeveloped small cities or towns, in addition to Internet cafes, KTV, billiards Hall, chess room and other rigid entertainment, it is difficult to find more entertainment ways. These long-term pent-up entertainment demands will have a huge consumer power after encountering the right form of entertainment. Based on this, to meet the grassroots entertainment needs of the immersive in the non-first-tier cities to grow quickly. Second, the immersive location is quite flexible. Parks, playgrounds, scenic spots, theme parks, zoos, such as the traditional playground naturally needless to mention, stations, shopping malls, pedestrian streets, fairs, such large crowds of the downtown is also very suitable for 7D Interactive theater. In addition, if there is no ideal venue, immersive 7D Interactive theater can also provide mobile interactive theater, cinemas can move with the car, free from the constraints of the site conditions. The rich site selection conditions make the immersive 7D Interactive cinemas have a good adaptability in different regions. Third, the Open shop form has the diversity. There are 6-seat mini theaters and 100-seat mega-theater programs to suit the needs of different venues. But in fact, the change between the 6 to 100 is not simple, not only the number of seats change, but also involves the projection from the ordinary curtain to the mosaic of multiple image fusion technology, from the single controller running to the multi-controller synchronous parallel work of the technical breakthrough, Even the active shutter 3D display technology and the polarizing 3D display technology in the same platform seamless switching. For example, you open 7D Interactive Theater in the mall, many times it is impossible for you to put a large air compressor there, noisy, occupy the place. At this time the electric cylinder-driven solution is useful, save the local, no noise, give electricityCan run. Although the price is more expensive than the pneumatic, but the provincial rent is far more than a set of equipment costs. Cash-rich customers can open a six-DOF FRP seat Wireless interactive handle 7D theater, the budget is not high customers can choose three-degree-of-freedom sofa cable Interactive handle scheme, if there is a special need, the modules can also mix and match. If there is not so meticulous subdivision scheme to meet the needs of various franchisees, the immersive high-speed expansion is almost impossible. Four, is also the most important point, the immersive 7D Interactive cinema from the outset according to the existing hospital line mode and franchisee for the box office. This unique business model has been pioneered in the interactive cinema industry. As a result, the headquarters and franchisee formed a community of interests, each branch just opened, you can get a steady flow of cash, franchisees do not worry about no new chip source. And in the future, as the opening of the size of the rapid expansion of the scene only box office split this piece can be a huge profit. Currently immersive and franchisee of the proportion of the percentage of the franchisee turnover of 7%〜10%. If the ticket price is 30 yuan one, the headquarters only collect 2 dollars. We have also developed a set of channel business management system to ensure that the model is accurate and transparent, the headquarters can inquire about the operation, including the daily, the number of viewers, ticket sales, membership consumption. Franchisee even at home, as long as the Internet can understand the actual operation of their cinemas. What are the core competencies? Key words: products, research and development in the immersive 7D Interactive Theater, I have done 5D film this small minority products, detonated 4D, 5D film Market. At that time, more than 100 5D film companies appeared in the country. However, the 5D film industry from the source of public channels, the entire industry quickly into homogenization competition, from the blue Ocean into the Dead Sea. For a while, several 4D and 5D film companies went bankrupt every day. We are inevitably involved in the scuffle. But, in order to break out as soon as possible before running out of ammunition, I made a crazy decision-to put half of the profits from the previous 5D movies out of the 7D Interactive theater and to make products that others could not copy. Now it seems to be the right decision, and I've always had an almost paranoid obsession with product development. Research and Development is an immersive settlement of this, but also the core competitiveness. My team is the only one in the country to thoroughly master 7D Interactive Cinema core technology team, whether it is hardware, software, or in the production of film content. Two years of research and development let us in 3D display technology, human-computer interactive technology, film production has accumulated a wealth of experience, and access to a large number of patent protection. So you see the immersive already has the world's largest number of interactive movies and Interactive Theater Alliance, the future when my interactive theater number reached 1000, the immersive advertising value will also be well reflected. Because I have a strong research and development team, so that immersive 7D Interactive theater can produce more than one product, interactive theater now gradually evolved into a virtual integration of the reality of the interactive platform, and Hatch "out of the immersive3D Shooting Experience Pavilion "immersive Typhoon experience Arena" several derivative products. All real-time operational data is transmitted back to the server via the network, and the development and operations team will analyze the audience's preferences to produce the appropriate content based on the data. Does this sound a bit like America's hottest Netflix? But it did so before the poker house fire, but it was not a big hat for the cloud. We did a long time ago. Through the phone online booking, online 7D Interactive theater consumption system, according to the current popular saying, this is not O2O? Of course, product development should be based on the user's needs, rather than the popular concept. Cloud computing, O2O These current speculation concept, although we all involved, but do products or to connect the atmosphere, can not float too high, or do out is a mirage. A few days ago, Facebook bought a Oculus (a video game-designed head-and-wear monitor) for 2 billion dollars, causing a stir. When many people do not know what Oculus is, we have developed one or two samples of virtual reality games on the Oculus Rift platform. In fact, the 7D Interactive film is essentially to provide viewers with a virtual reality experience. Oculus Rift is more immersive in visual reality, but essentially uses the basic technology of the 7D Interactive film industry. The combination of Oculus and Facebook has made me very excited, which suggests that there is a huge prospect of virtual reality. However, Oculus Rift, Virtuix omni These virtual reality peripherals can not dominate the market alone, they need a strong software system and content to integrate to become a powerful virtual reality products. This is the ultimate goal of immersive product development. "Future targeting Smart TV keywords: Home entertainment consumption According to my estimate, 7D Interactive cinema in China's market size of about 1 billion yuan per year, according to the current development speed, two or three years later will occupy the market 90% of the share. I have no doubt about that. If combined with overseas markets, the market size should be around 3 billion yuan, which is basically the limit of 7D Interactive cinema. So what I'm thinking more now is the immersive future. I am optimistic about the field of home entertainment consumption, the market on the scale of hundreds of billions of dollars, can provide a broader arena for the immersive. Immersive also has more development possibilities. At present, intelligent television, wearing equipment as the representative of smart equipment development is very fast, once these equipment and the upcoming game machine Market to produce a huge chemical reaction, the entire home entertainment consumer market will produce fission. In this wave of intelligence, virtual reality equipment, interactive entertainment equipment will be portable, intelligent, networked direction, for virtual reality interactive entertainment equipment to enter the family to provide an opportunity. Immersive technical team in the virtual reality, interactive entertainment has accumulated rich experience, the user experience of theThe grip is fine to the extreme. The same 3D screen effect, someone looked at the feeling is very cool, someone looked dizzy want to vomit, how to solve? The same shooting game, some people like to have cursor assistance, some people like to close to the natural blind, how to solve? These seemingly common, but directly affect the user experience details, and constantly challenge the development team design capabilities. Smart TV will be the center of Home Entertainment. But how do we become the center? In essence, there is a dominant killer software application. Such an application would be a hub for a variety of devices, just as micro-mail became a software hub for various mobile devices. The intelligent TV will become the breakthrough of the immersive family entertainment consumption strategy. But don't forget, ultimately my goal is to lead the user to the shop below the line. We have to do the existing products, the future will also be with the online games and hand tour combined to solve the problem of O2O, the user into the physical store consumption. Interactive entertainment I have laid a good foundation. In this mode, under the line of the store to continue to open, immersive can become a small and beautiful special entertainment experience chain. When it comes to thousands of homes, the size of the market is visible.