A Amoy model has fundamental flaws, parity is not the core of the electrical business

Compared to the site has long been, but can not do it. And a Amoy caused the uproar, mainly because of their own promotional means rogue, and not the business model how terrible. I think the Beijing-east of the threat analysis is too alarmist, or, analysts on the electrical quotient of the understanding of the need to improve.

The core of the electricity business and even the business is the deal, the key to the deal is the price, this is almost well-known business norms. But the key is whether the price is absolute or not. If the price is down to get a deal, then the commercial market is much simpler, there will be no "penny a penny" of the argument. The fact is that price is a key factor, but the determinants are a combination of things.

Economic theory is based on rational people, that is, the assumption that people will make the best choice, in other words, the best must choose the best, and the cheapest, you must choose the cheapest. This is also a Amoy parity website business Model Foundation. But the fact that the deal is subject to multiple factors, "7-11 convenience store" price must be higher than the large business super, but the same business is booming, because of the provision of quality and convenience. Although the iphone is recognized as the first mobile phone, but the penetration rate is only 5%, because many people do not necessarily like or can not afford to buy. So the deal is a complex thing, with a simple principle to judge and guide the deal, is not scientific, the transaction factors in the existence of cost-effective, shape, http://www.aliyun.com/zixun/aggregation/12218.html "> Use habits , brand preferences and many other factors, prices are only a part of it.

The premise is that the comparison of the product is the same specification products, and the accompanying service, is the same service. But this situation, also does not exist, some people like Taobao, some people think that Taobao are fakes, some people believe that Beijing east, some people think when it is not bad, these factors are also mixed together, and the choice of shopping mall people, the demand is more service quality and after-sales service protection. These are comparable sites can not judge, or even, if the mall on a product promotion, with a number of gifts, these from the simple price contrast, also can not be reflected. From this point of view, the parity site is even misleading site.

Taobao operating a Amoy ambitions is well-known, in the incorporation of a lot of poor business of the company after the emergence of a Amoy, you can bind them to and the Beijing-east and other giants to compete in the market, plundering its customers and market share. But the idea is likely to come to naught in the end. Because these sites have found a Amoy this situation, refused a Amoy crawl, which let a Amoy into Taobao inside the price search station, I am afraid will affect the effect of the through train.

A lot of people disagree with my opinion, they tell me, how does Jing Dong get up, is the price cheap? Here I want to say a problem, low price is a kind of "surgery", and not a "way", Jingdong's low-cost strategy is actually to build a low-cost positioning, once this positioning in the minds of consumers, Even if some products are not too cheap, everyone will feel cheap or better service, this trick in the traditional supermarket that belongs to the rotten Street. Jingdong Real force point in the self-built logistics, such as a series of systems, to ensure logistics and after-sales service, the trust brought about by the premium, can let the price of products above market prices 5%, still able to obtain consumer recognition and choice.

If coupled with a Amoy Taobao department of Special care, from the credibility of a Amoy also has no advantage. It's like the first time I've ever used one of those seven wolves. The only recommended shopping mall is 799 yuan, while in Jingdong and Pat, there are only 499.

From the point of view of the electricity quotient, the core should be the value rather than the price, and the value depends on the position of the consumers and the guarantee of their consumption. The promotion of traditional advertising will not have much effect, after all, choose online shopping instead of shopping malls to buy customers, value is not your reputation, but you provide value and services. From this point of view, Jingdong price butcher knife, the advertising costs in the promotion, is the most effective access to users, and at the same time in the hearts of users to form inexpensive and secure image of the method.