A few rules about how to do the electrical business

The word e-commerce was like a demon to people more than 10 years ago, it is unrealistic to think that it is a madman's game; But today I guess no one will think like that at the time, but it began to worship the model, and even a lot of those who thought it was a kind of unreliable mode of people through the electrical business also made a big fortune.

In the current electric business is a reliable mode this is an indisputable fact, in fact, there are many people in the electrical business to get what they want. In fact, however, it is not the people who enter the electricity business, as they had hoped before, some may work very hard, but the result is still no improvement. So why are the same people, even the perception of E-commerce is the same, some people do very successful and some people do nothing. I started the time is simply to do Taobao to contact the Internet, and then do Taobao U station navigation, in fact, Taobao Guest, and then slowly contact the overall situation of the Internet; so I've had a lot of experience in this area and I've been in touch with a lot of people who work in this area. I think the reason for the formation of the difference between the results of e-commerce between us, the main reason is not how much we have mastered the skills and knowledge, the most important or for some details of the grasp, said the grade point we call the survival law.

Sometimes "irresponsible" is also a kind of beauty.

Since ancient times we have a good tradition is that business needs integrity, need to copy their customers, in fact, the original definition of the businessman is out of this concept, but later with the human mind more rich, so many people start to play the business of the wrong idea, so far people often say no rape or no business not to rape. I said here "irresponsible" is not to let us become a kind of profiteers, but I think we should become a responsible electric business practitioners. But sometimes I see a lot of friends are too "responsible", but he is responsible for the actual customer is not responsible for himself. I know a development of a friend, he often in the work as to help others to do the website and so on, often someone find him to do some of the site above the module or modify the site some places, my friend often directly told the customer that this place should not be changed or said the original is more good-looking. As a result, he lost an order, and the client would not think that his friend had helped him, but rather that my friend would not be able to help him change it. In the final analysis, because my friend is too "responsible" for the loss of their orders, but also let the user experience is not good, but the reality has many such cases. In fact, the customer only wants to do what they want to achieve, he wants you to help him solve the problem, rather than let you "responsible" to persuade him not to solve.

Second, the Matthew effect cannot be neglected.

Many people think that as long as my things are really affordable, I am not afraid of others do not buy their own things. Kiss, do you think you are in the market stall? You are doing electrical business Ah, users do not eat this set. The quality of your things no one knows, the price is low others think you this thing is not reliable. In marketing people often drink the Matthew effect, but often it will still ignore it. This is why people will brush orders when they do Taobao, and even a lot of people who do well in Taobao openly admit their history, that is, improper is not a thing to see, in fact, is a use of Matthew effect example. Think about it, people first came to your shop or independent mall, people know nothing about you, what makes him convince himself to buy your things, I think it is those who have the trading volume and evaluation or the site has some authoritative authority certification or the outside has a good reputation, and all this is your Snowball foundation.

Better be a chicken than a phoenix.

Believe that the 28 law everyone knows, that is, Pareto law, in fact, this law can be applied to all aspects, including the macro-economic analysis, the efficiency of the measurement, such as 20% of time to achieve 80% of the work results. And I said here is the electricity quotient in the share of the problem, the initial electrical business everyone impressed is Taobao, above all sell. Later, more and more people began to Taobao, as a result, the sellers will gruel, and the smart ones will break through the built-in framework because they know that it's a little bit better to do well in the next 80%, but if they do something new to the top 20%, Even the one who is lagging behind has an objective share. Therefore, in the electrical business must find their own good, and not the footsteps of others, I saw the A5 of a group of nets to do webmaster class of the electrical business has been very successful. For example, I have analyzed a lot of data on Taobao, I found some very successful grassroots, they are often the intention to do a product or a small series, and then this small series will do the home page, and the home to bring them a deal enough to let them continue to struggle for the reasons.

Understanding but need to have their own principles.

Trading is a fair thing, the buyer gave me my money, I gave you valuable things, so I sometimes do not agree with the customer is God, I think as long as the sale is fair already is a very perfect harmony of things. For example, many times customers may need a gift from us, but we have not publicly stated that buying something is a gift, and many people simply give it to the customer because the small gift is trivial compared to the order. But have you ever thought that if you keep doing this, the customer will think that your gift is not a gift, but that it should be included in what he buys, so he doesn't think you gave him anything, he thought it was something he deserved. And here's an example of that, the same is my friend who took the website list, he ate a loss, the customer said to chat on the QQ, the results do good things customers do not admit that the complaint Taobao instead said that my friend is in the wrong, both white busy also buckle points, because Taobao only recognized Ali Records. In fact, if it is me, I will say to the customer can not communicate to the third party, because this is my principle also in line with the rules of Taobao. However, in fact, few of us have such a strong confidence, as if the client has been afraid of him to go the same, of course, I do not say not to be polite to customers, but to let both feel that we have a sense of respect for his feelings we are very principled, so that we feel very normative.

The above examples illustrate these principles, I believe that everyone can understand and comprehend the meaning of it, of course, more friends may have been very skilled, and the above is only a small part of the electricity business, I proposed is to give you a systematic collation, so that everyone in time to realize these problems.

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