A list of "Big Data"

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"Big Data marketing: Positioning customers"

Author: Madechi, Paul

Machinery Industry Press

December 2013

If I had to add a narrator to this era, I would think of one word: "Big Data".

In the history of mankind, there is no time like this--everyone is a producer, but we are producing "seemingly" invisible data. As an individual, your preference data is worthless, but when countless people's preferences are collected, and an algorithm is used to reason, an era never before has been born, and this is the age of great data.

In the big data age, your movements are digitized and quantified. When you buy or download a few e-books for free, your reading preferences, reading habits (such as paging or social networking) are also put into a database. These seemingly innocuous data are collected and analyzed by various reptiles, so you see the rise of Google, the rebirth of Apple, the transformation of Amazon, and, of course, today's ebook list.

The anxiety of wealth

The pursuit and desire for wealth should be the subject of every era. But we can still see the characteristics of this era: easy to understand financial knowledge and unrestrained wealth fantasy. Wang Hua uses common sense to explain to young readers the necessity and possibility of financial management and put wings on their financial dreams. In addition to the dream of financial management, you can also immerse yourself in the illusion of "the rich young man", but remember that it is just a novel.

Technology first

The big Data age spawned a large number of occupations or industries dealing with data, "the idea of technology first" becomes the ultimate way for young people to choose the profession and self-study, such as "The War of the Code", which is called the software engineer must read, and the SAP HANA Deployment Implementation of the SAP HANA to explore the memory database platform.

To be subverted or reconstructed.

In this large data age, which is guided by "technology first", different industries have or are experiencing the fate of being subverted or reconstructed. Big Data Marketing: Positioning customers describes the changes in the marketing industry: Large data allows enterprises to comprehensively collect all the data of consumers, as the amount of data, each potential user needs will become more and more accurate, so as to complete the accurate positioning of users, and then according to different needs to provide different programs.

At present, the consumer in China's E-book market is mainly focused on young people, from this point of view, through this "Big Data" ebook, we read the young people's inner aspirations: the desire to learn more technology, to change the direction of their career or industry, and the technical vision of the selection of like-minded media.

If you have the same idea, congratulations, you are successfully positioned.

Observer: Zhao Saipo

Beijing News ebook Recommended list of data sources: comprehensive read more reading, watercress reading, Amazon kindle three platforms weekly fee list, the free list of E-book rankings.