A lot of people are still doing a business yesterday.
The essence of globalization is a process of technology transfer, which extends the achievements of science and technology from the most developed places to the lower steps gradually.
Many enterprises in China's market or Chinese enterprises in the global market, basically follow such a law: China's internal divided into six-tier market, some already in the first market and two-class market eliminated products, three-level, four-tier market is still selling, as if growth is good. Some companies have continued their existing products, even those that China has begun to abandon, in emerging markets such as Africa.
So most people are actually doing a business yesterday.
Such a way, in the context of globalization can also be a piece of soup, but this is a forever follow-up strategy, is the "taillight strategy." Some people say "taillight strategy" is very easy, do not look at the navigation, do not judge the path, look at the front of the car's taillights can be. But the trouble is: if the car in front of the stalled, broke down, fell into the cliff inside, the rear of the car or to stop, or along with the fall into the cliff. After all, this is a kind of respite, and the real competition is not simply copying American stuff into China. We are innovative spirit is insufficient, cottage spirit more than, we can not always take the cottage as a path of our development, this is not sustainable.
The "415" principle of the entrepreneurial team
In the entrepreneurial time, there is a "415" principle, is the initial team of people, not more than four, preferably three. Because more than four will certainly form gangs.
What is "1"? of the four, the biggest danger is that four of us are brothers, we play the Jiangshan, we share the shares, we are 25%. If so, the company is dead, no matter how good the business model, no matter how good the technology, are dead. The reason is that when starting a business with like-minded, but a little bit of progress, the achievement of time, everyone's opinion is different.
In the most critical time, it is easy to form a consensus, encounter a group of robbers, four people will certainly be particularly united. But not every day there are robbers, four want to wear a pair of trousers brother, the end may be divided, you defy me, I do not obey you, finally the company may fall apart, so that a great plan began to collapse. This often happens.
Entrepreneurs need to play from the initial state of table tennis to playing golf. Table tennis is the ball must be hit, the problem arises, the entrepreneur must be addressed, entrepreneurial early stage is playing table tennis. At some point, entrepreneurs start playing golf, where they play, how far they play, everything depends on themselves.
So the entrepreneurial team can not more than four shareholders, must be a single big, a person to decide. Four average distribution of the right to speak, the company is like a car has four engines, respectively, in four directions, the car still can walk? So it's important to have a single big one. How big is it? must be more than 50%, and three others no more than 50%.
Investors fancy entrepreneurs better than business models
Entrepreneurs are particularly fond of business models, and investors must first ask entrepreneurs about their business models. After understanding the business model, investors must look at a more critical factor, which is the entrepreneur himself. Decisive, one thing needs to be done by different people, and the result is completely dissimilar. The same business model is done with 10 people, and certainly 10 results. It's like, you say you have a 1.5 million-bought piano at home, I believe I can hear the best piano? Not necessarily. The key is that you will not play, you can ask who to play the piano. So when the investor understands the business model, he will deliberately play golf with the entrepreneur, playing Texas poker with the entrepreneur, looking at the entrepreneur is the atmosphere or stingy, money or tinkering? Is there a leader strategy and so on? By observing these tiny things, investors finally decided to give his money to the entrepreneur.
The team is 5x5, not 5+5.
The most important thing for an entrepreneur is a team. This team should be cohesive, not to say that all of a sudden scattered. The team is inseparable from each other, after leaving, their own value will be reduced. For example, five people together, is a mature effect, is 5x5 rather than 5+5, this is called the team.
Taiwan and Hong Kong do not say unity, are called a fellowship, different people can fit together, and the team fit together. Without the spirit of this fellowship, entrepreneurship is difficult to go far, and sometimes less than one person, the whole team will change the overall atmosphere, organizational capacity changes, the sustainability of the business become a problem. If the entrepreneurial team can do the fellowship, is a very stable, very cohesive team, even if the competition is strong, the entrepreneurial team can still go further.