A mobile phone game development online, why only one day of time by users and the market abandoned

With the mobile gaming industry increasingly fierce competition, many developers are faced with such confusion: "A mobile phone game development online, why only one day of time by users and the market abandoned?" "This phenomenon was joked by the industry as" day-cast "products.

In the recently held "Gmgc&testin China game developer Salon", the world's first app testing service provider Testin Cloud survey pointed out that mobile games to avoid becoming a "Japanese-style", must be in front of the online adapter terminal, performance, such as a full range of usability testing, This plays a key role in prolonging the life cycle of the product.

Testin CEO Wang June said that the mobile terminals used by gamers or ordinary users are in the form, brand, hardware configuration and so on, this requires a game product to meet the different players of the game entertainment needs, it must be compatible with different terminals, that is, "availability" strong, in order to avoid becoming a "day-throwing" game, So as to ensure the software download volume and user retention.

As an automatic test platform for app real machine service provider, Testin Cloud measurement cloud Platform test to the application developers all free, developers in the Testin Cloud Survey website submitted their own games and other types of app applications, testin platform for automated testing, developers can view the application in iOS, Android and other platforms of various terminals test results. Testin uses a market-retail terminal product that is identical to what consumers buy, which means the accuracy of the test results is guaranteed.

In this event, the Testin cloud testing scene demonstrated to the "fishing up to 2", "Chopped Fairy", "Dream Sea thief" and other games of the test results, the hardware consumption of each game to put forward a full range of testing, and put forward some specific suggestions for improvement.

Up to now, Testin has tested thousands of games on more than 50 gaming platforms, and found that more than half of the first-time new games have a compatible pass rate of less than 70%, meaning more than 30% of the traffic has not been converted. Testin Cloud Survey that this first result is the download amount, the download conversion rate index is not good, reduced to a "day-throwing" game, the deeper impact is to create a negative experience of the hand play, through social network communication so that the platform user flow loss, transfer to other gaming platforms. If a game app can do some compatibility, performance, and functional testing before listing, you can circumvent these problems.

At the same time, in order to promote the mobile gaming industry to establish relevant reference standards for product development, Testin Cloud survey also joint global Mobile Game Alliance GMGC launched a hand tour certification, together to create a global mobile game developers harmonious development of the ecological chain.