A new variant of the electric dealer into a MLM sale is not a commodity. Reward system

Spring

Editor's note/No matter how beautiful the boast is, rejection! Many of the websites suspected of MLM are essentially just a circle money tool for founders, aiming at fast and low-cost investment, not selling goods. In the end, this kind of web site just blew a bunch of soap bubbles, it is impossible to achieve real development, and the previous commitment to return to investors basically can not be achieved. In response to the recent exposure of e-commerce sites "involved in the" insider, this reporter conducted a follow-up report.

Recently, E-commerce sites suspected of MLM was investigated news, First Pacific Direct purchase network chairman Tangqingnan arrested, followed by the Fujian Hundred rebate net MLM scam collapse, high-level with more than 1 billion escape, followed by the Wenzhou Ju Sen Technology Co., Ltd. boss suspected of MLM run, was cheated members tens of thousands of people.

It is not only the above-mentioned several electric business websites that cause concern, "million shopping net" "Business Alliance Network" "E Ke wei Shi" and so on electric quotient platform also frequently hits the line. Signs: E-commerce website is becoming a new variant of MLM, and become the hardest hit. A group of Web sites claiming to do E-commerce, playing "consumption rebate" "0 yuan shopping" and other tempting slogan to attract members, and online under the reward system to pull the head circle money.

The cloak of electronic commerce

"0 threshold, 0 risk" This is the Pacific Direct purchase network investment stunt. "As long as you find two people (pull head) will be able to make money." The Pacific Direct purchase network in the cloak of E-commerce, doing is a pyramid scheme.

"Not only did I not make money, but I got nothing." "A a hundred thousand of-dollar deposit, said the channel, until the early morning of 16th, April 15, the public security organs concentrated encirclement and suppression of the Pacific Direct Purchase network headquarters, and captured his online, including the regional level above the channel business, he found cheated."

It is understood that the Pacific Direct purchase network in persuading investors to join the general declared: The company's business is mainly composed of two parts: first, the investors themselves to the Web site consumption at the same time to earn consumption after the PV points rebate; second, by "pull head" way to make money, that is, through the development

Industry and Commerce Department survey showed that the Pacific Direct purchase network design business model is to confuse members to pay "good faith consumption margin" to become a channel business, to obtain unlimited invite others to become channel business (offline) qualification. According to the Pacific Direct purchase network of data, its channel business is divided into 12 levels, margin required to pay at least 7000 yuan.

"The purpose of the Pacific Direct purchase network E-commerce is not to sell goods, but as a means of investment, using the guise of electronic commerce grafting, similar to doing fund-raising games." Wanjun, general manager of the nine-horse management consultancy, who has studied this, told the China Business News reporter.

and the Pacific Direct purchase network is through the collection of high margin, will be all over the city's agent to sell to channel business, at all levels of other channels through the continuous development of the agent, through a layer of commission to recover their own deposit.

"We can't make money by selling goods, but by pulling heads." "Previously, a Pacific direct purchase network merchants staff bluntly." It is understood that the Pacific direct purchase of the margin can not be refunded, channel operators have to continue to develop the way back to the line and make money, and some channels to develop the line is not conducive to the hold-up.

In fact, the operation of the Pacific Direct Shopping Network is only a microcosm of many involved in electricity business.

It's not a commodity, it's a reward system.

At present, a group of "consumption = save money = rebate" "Consumption rebate" "0 yuan shopping" and other attractive slogan E-commerce sites, have become a new variant of MLM.

In addition to the Pacific Direct purchase network, including "Million Shopping Network" "Business Alliance Network", "Hundred Rebate Mall," "E Ke wei shi" and other similar electric business platform constantly appear, its mode of cable purchase rebate or offline pull head.

"Now playing in the banner of E-commerce or illegal financing of the special many, their business model design hype, with great deception." Wanjun said in fact, investors want to see whether an E-commerce Web site has vitality, as long as the sale of its goods can be sold, because only the production of sales will have a profit, all aspects of the stakeholders can benefit, otherwise these people's interests can not be guaranteed, unless they have other channels of money.

In fact, whether it is the Pacific Direct-purchase or Fujian's hundred rebate NET, most of these websites are cloaked in e-commerce, the establishment of the online marketing incentive system, the use of the Internet to develop members, to pay a certain fee or purchase products to obtain points, rebates and so on, and asked members to pull people.

"The business models of these sites are based on how the online shopping business thrives to help members gain benefits, but this is only a predetermined assumption," he said. Wanjun told reporters, they generally will declare their site is very powerful, and online shopping has been an irreversible trend of development, investors and the site to obtain provincial agents, municipal agents, will earn huge profits. There is also a way is the platform model, let the merchant enter this website platform, pay the entrance fee or purchase the expense card.

No matter how good the boast, rejection, these sites are essentially just a tool of the founder's money, its purpose is to attract investment, not to sell goods, eventually such sites will not be able to do, previously promised to investors in return can not be achieved.

"This kind of website is not an electrical business mentality, it does not care whether someone to buy its goods." For example, we put to Jingdong and other channels of the commodity retail price is 100 yuan, and to the website of the retail prices doubled, the price is outrageous, and these goods are easy parity, who is willing to buy it? "An agent to the website of the supply of rich treasure told reporters that before each month there are one or two single sales, but now basically no orders."

But in Wanjun's view, the end investors pay margin or buy cards is not the purpose of consumption, they do not pay attention to what the site is selling goods, but value the site's reward system. "This is a multiplier principle of the MLM reward system, pay money to buy products is not the most important, it is important that you get a business, the opportunity to make a fortune, you can go to the development of the offline, and your offline then to develop the line, and you through the layers of profit constantly." ”

In fact, the MLM model will be against the wind to E-commerce platform spread, not only because of the rise of the electricity industry in recent years, but also because of the rapid development of MLM, forming a high viscosity of the membership group, and this is the largest E-commerce site operation of a piece of cost.